Luis E. Morales

Experience Director of Digital Platforms at CAFÉ COOAGRONEVADA

Led the creation and execution of social media campaigns; designed assets to illustrate the coffee growing, harvesting and packaging process; created landing pages and collaborated with marketing to optimize content flow; produced email newsletters and visuals aligned with brand strategy; managed website design, maintenance and updates; defined brand positioning and style guidelines; collaborated with product and development teams to deliver responsive, scalable design components.

Photographer & Designer at Senda Hotels

Maintained current photography assets across the chain; created social assets tailored to key channels; led photography team to improve quality and efficiency; optimized photographs for emails, social networks, booking platforms, website and print.

Digital Content Creator and Web Designer at Centro Educativo Colombo Americano

Led UI/UX redesign projects translating user research and requirements into intuitive interfaces; designed multi-page print materials, newsletters, branded templates, and social graphics following visual identity guidelines.

Graphic Designer at Corporación Universitaria de Educación Superior (CUN) Colombia

Created graphic design assets for marketing and communications, aligning with brand guidelines and supporting campaigns across channels.

Social Media Manager and Web Designer at Michael Wiltse Acupuncturist

Redesigned websites; performed updates and maintenance; served as web and social media photographer; produced content for social media; developed and executed social media campaigns and advertising; contributed to UI/UX strategy and prototyping.

Social Media Manager and Web Designer at A New Possibility

Website redesign; responsive UI interfaces using Figma and Adobe XD ensuring visual coherence across devices; edited video clips and motion graphics for social campaigns and courses; guided brand positioning in the digital environment.

Director of Digital Platforms at Café Coagronevada

Lead the development and execution of social media campaigns; design assets to showcase coffee growing, harvesting and packaging; built landing pages and coordinated with marketing to optimize content flow; created email newsletters and visuals for social campaigns; oversaw website design and maintenance; defined brand positioning and style guidelines; collaborated with product and development teams to deliver responsive, scalable design components.

Photographer & Designer at Senda Hotels

Maintain current photography assets across the chain; create social assets tailored to key channels; lead photography team to improve quality and efficiency; optimize photos for emails, social networks, booking platforms, websites and print.

Digital Content Creator and Web Designer at Centro Educativo Colombo Americano

Led UI/UX redesign projects translating user research into intuitive interfaces; designed multi-page print materials, newsletters, branded templates and social graphics, maintaining consistent identity guidelines.

Social Media Manager and Web Designer at A New Possibility

Website redesign; responsive UI design using Figma and Adobe XD; edited video clips and motion graphics for social campaigns and courses; managed brand positioning in the digital environment.

Director of Digital Platforms at Café COAGRONEVADA

Led social media campaigns, designed assets to showcase coffee production and packaging, created landing pages, and collaborated with marketing to optimize content flow. Managed website design and updates, defined brand positioning and style guidelines, and collaborated with product and development teams to deliver responsive, scalable design components.

Photographer & Designer at SENDA HOTELS

Maintained up-to-date photography across the chain, created social assets tailored to key channels, led photography team to improve quality and efficiency, and optimized photographs for emails, social networks, booking platforms, website and print.

Digital Content Creator and Web Designer at Centro Educativo Colombo Americano

Led UI/UX redesign projects by translating user research and requirements into intuitive interfaces aligned with design systems. Designed multi-page print materials, newsletters, branded templates, and social media graphics with consistent visual identity guidelines.

Graphic Designer at Corporación Universitaria de Educación Superior (CUN)

Graphic designer responsible for print and digital materials in support of academic and marketing initiatives.

Social Media Manager and Web Designer at Michael Wiltse Acupuncturist

Website redesign; design, updates and maintenance for website; web and social media photographer; content creator for social media; social media strategy and execution; creation of advertising campaigns; contributed to UI/UX strategy, prototyping and user testing.

Social Media Manager and Web Designer at A New Possibility

Website redesign; responsive interface design using Figma and Adobe XD to ensure visual coherence across devices. Edited video clips and created motion graphics using Adobe Premiere and After Effects for social campaigns and courses. Brand positioning in the digital environment.

Experience Director of Digital Platforms at CAFÉ COOAGRONEVADA

Created, executed and reported on social media campaigns; designed assets to showcase the coffee growing, harvesting and packaging process; created landing pages and collaborated with marketing teams to optimize content flow; created email newsletters and visuals for social ad campaigns; website design, maintenance and updates; brand positioning, style guide and refreshes; collaborated with product and development teams to deliver responsive, scalable design components.

Photographer & Designer at SENDA HOTELS

Maintained current photography assets across the chain; created social assets tailored to key channels; led photography team to increase quality and output efficiency; optimized photographs across emails, social networks, booking platforms, website and print.

Digital Content Creator and Web Designer at Centro Educativo Colombo Americano

Led UI/UX redesign projects, translating user research and functional requirements into intuitive interfaces; designed multi-page print materials, newsletters, branded templates, and social media graphics following consistent visual identity guidelines.

Social Media Manager and Web Designer at Michael Wiltse Acupuncturist

Website redesign; updates and maintenance for website; web and social photography; content creation for social media; social media strategy and execution; creation of advertising campaigns; contributed to UI/UX strategy, prototyping and user testing.

Social Media Manager and Web Designer at A New Possibility

Website redesign; designing responsive interfaces using Figma and Adobe XD, ensuring visual coherence across devices; edited video clips and motion graphics using Adobe Premiere and After Effects for social campaigns and courses; brand positioning in the digital environment.

Director of Digital Platforms at CAFÉ COOAGRONEVADA

Create, execute and report on social media campaigns. Design assets to showcase company products and bring the brand story to life through depicting the coffee growing, harvesting and packaging process. Created landing pages and collaborated with marketing teams to optimize content flow. Created email newsletters and visuals for social ad campaigns in alignment with brand strategy. Website design, maintenance and updates. Brand positioning, style guide and refreshes. Worked closely with product and development teams to deliver responsive, scalable design components.

Photographer & Designer at Senda Hotels

Keep all photography current for assets across the chain. Creation of social assets, tailored to all key social channels. Lead photography team to increase quality and efficiency of output. Optimization of photographs across all emails, social networks, booking platforms, website, and print.

Digital Content Creator and Web Designer at Centro Educativo Colombo Americano

Led UI/UX redesign projects, translating user research and functional requirements into intuitive and accessible interfaces consistent with company design systems. Designed multi-page print materials, newsletters, branded templates, and social media graphics following consistent visual identity guidelines.

Social Media Manager and Web Designer at Michael Wiltse Acupuncturist

Website redesign; Design, updates and maintenance for website; Web and social media photographer; Content creator for social media; Social media strategy and execution; Creation of advertising campaigns; Contributed to projects involving UI/UX strategy, prototyping and user testing.

Social Media Manager and Web Designer at A New Possibility

Website redesign; Diseño de interfaces responsive usando Figma y Adobe XD, asegurando ejecución visual coherente en todos los dispositivos. Edited video clips and created motion graphics using Adobe Premiere and After Effects for social campaigns and courses. Brand positioning in the digital environment.

Director of Digital Platforms at Café COOAGRONEVADA

Created, executed and reported on social media campaigns; Designed assets to illustrate the coffee growing, harvesting and packaging process; Created landing pages and collaborated with marketing teams to optimize content flow; Created email newsletters and visuals for social ad campaigns in alignment with brand strategy; Website design, maintenance and updates; Brand positioning, style guide and refreshes; Collaborated with product and development teams to deliver responsive, scalable design components.

Photographer & Designer at Senda Hotels

Maintained current photography assets across the chain; Created social assets tailored to key social channels; Led photography team to improve quality and output efficiency; Optimized photographs for emails, social networks, booking platforms, website and print.

Digital Content Creator and Web Designer at Centro Educativo Colombo Americano

Led UI/UX redesign projects translating user research and requirements into intuitive interfaces; Designed multi-page print materials, newsletters, branded templates, and social media graphics following consistent visual identity guidelines.

Social Media Manager and Web Designer at Michael Wiltse Acupuncturist

Redesigned website; Design updates and maintenance; Photographer for web and social; Content creator for social media; Social media strategy and execution; Creation of advertising campaigns; Contributed to UI/UX strategy, prototyping and user testing.