I am a Senior Product Designer with over a decade of experience specializing in design systems, accessibility, and DesignOps. I help teams ship scalable, consistent digital products by building modular design systems, running WCAG audits, and aligning design, development, and business. I mentor mid- and junior designers, lead agile design efforts across cross-functional teams, and drive strategy-to-delivery alignment. As a certified Scrum Master, I’ve connected design, development, and product in high-demand environments, delivering measurable improvements in delivery time and cross-team collaboration while maintaining a strong focus on accessibility and inclusive design.

Luis Pascual

I am a Senior Product Designer with over a decade of experience specializing in design systems, accessibility, and DesignOps. I help teams ship scalable, consistent digital products by building modular design systems, running WCAG audits, and aligning design, development, and business. I mentor mid- and junior designers, lead agile design efforts across cross-functional teams, and drive strategy-to-delivery alignment. As a certified Scrum Master, I’ve connected design, development, and product in high-demand environments, delivering measurable improvements in delivery time and cross-team collaboration while maintaining a strong focus on accessibility and inclusive design.

Available to hire

I am a Senior Product Designer with over a decade of experience specializing in design systems, accessibility, and DesignOps. I help teams ship scalable, consistent digital products by building modular design systems, running WCAG audits, and aligning design, development, and business. I mentor mid- and junior designers, lead agile design efforts across cross-functional teams, and drive strategy-to-delivery alignment.

As a certified Scrum Master, I’ve connected design, development, and product in high-demand environments, delivering measurable improvements in delivery time and cross-team collaboration while maintaining a strong focus on accessibility and inclusive design.

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Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Advanced

Work Experience

Senior UX/UI & Design Systems Consultant at Knowmad mood (ATSistemas)
May 1, 2021 - June 30, 2025
Led the creation and documentation of scalable design systems, reducing UI delivery time by ~30% and improving cross-team consistency. WCAG accessibility audits and accessibility handoffs. DesignOps optimization and mentoring mid/junior designers in design systems practices.
Senior UX/UI Designer at NTT DATA (Everis)
December 1, 2018 - May 1, 2021
Digital product design for BBVA (OpenSpace), Jazztel (ecommerce), Viajes El Corte Inglés (Backoffice), and Orange (EGEO). Led modular design system implementations to improve scalability and visual consistency; optimized collaboration between design and development.
UX/UI & Branding Consultant at Luis Pascual
January 1, 2017 - December 1, 2018
Digital and branding consultancy for SMEs in tourism, real estate, and education sectors. Research, analysis, and strategic branding.
Senior Designer / Content Editor at Axel Springer
January 1, 2008 - December 1, 2017
Content strategy, design, and layout of technology-focused magazines and bookazines (Android Magazine, Mac for Beginners, iPad for Beginners, iPhone for Beginners, Personal Computer & Internet).
Creative Director at Grupo INK
September 1, 2007 - December 1, 2007
Creative direction of projects and events for EL PAÍS, PRISA Group, Cinco Días, Castilla-La Mancha Government, Amadeus, and AENA.
Creative Director / Managing Director at Contraportada
January 1, 1997 - September 1, 2007
Advertising agency leadership, creativity, and client/vendor management. Advertising, branding, and digital communication for Generalitat de Catalunya, municipalities, and SMEs.

Education

B.A. in Information Sciences (Advertising & PR) at Complutense University of Madrid
January 11, 2030 - May 13, 2026
B.A. in Information Sciences (Advertising & PR) at Complutense University of Madrid
January 11, 2030 - May 13, 2026

Qualifications

Scrum Master
January 1, 2023 - May 13, 2026
Design Systems Pro
January 1, 2025 - May 13, 2026
Design Systems Advanced
January 1, 2025 - May 13, 2026
Digital Accessibility Audits & KPIs
January 1, 2025 - May 13, 2026
Design Ops
January 1, 2024 - May 13, 2026
DesignOps Esencial
January 1, 2025 - May 13, 2026
Google AI Essentials
January 1, 2025 - May 13, 2026
Al-Design Strategies with ChatGPT
January 1, 2024 - May 13, 2026
Master Branding Pro
January 1, 2017 - May 13, 2026
Bootcamp UX/UI Design
January 1, 2018 - May 13, 2026
Scrum Master
January 1, 2023 - May 13, 2026
Design Systems Pro
January 1, 2025 - May 13, 2026
Design Systems Advanced
January 1, 2025 - May 13, 2026
Digital Accessibility Audits & KPIs
January 1, 2025 - May 13, 2026
Design Ops
January 1, 2024 - May 13, 2026
DesignOps Esencial
January 1, 2025 - May 13, 2026
Google AI Essentials
January 1, 2025 - May 13, 2026
Al-Design Strategies with ChatGPT
January 1, 2024 - May 13, 2026
Master Branding Pro
January 1, 2017 - May 13, 2026
Bootcamp UX/UI Design
January 1, 2018 - May 13, 2026
Master Branding Pro
January 1, 2017 - May 13, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Travel & Hospitality, Software & Internet, Telecommunications, Manufacturing