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Hi, I’m Luis A. Rodriguez, an art director and visual designer who helps brands tell their stories through thoughtful identity systems, bold campaigns, and engaging visuals across sports, entertainment, and lifestyle spaces. I lead cross-functional teams from concept to execution, directing photographers and videographers, managing vendor partnerships, and presenting strategy to senior stakeholders. I thrive on building scalable design systems that maintain brand cohesion across digital and experiential channels while staying hands-on with production.…Hi, I’m Luis A. Rodriguez, an art director and visual designer who helps brands tell their stories through thoughtful identity systems, bold campaigns, and engaging visuals across sports, entertainment, and lifestyle spaces. I lead cross-functional teams from concept to execution, directing photographers and videographers, managing vendor partnerships, and presenting strategy to senior stakeholders. I thrive on building scalable design systems that maintain brand cohesion across digital and experiential channels while staying hands-on with production.

Luis A. Rodriguez

Art Director, Graphic Designer, Creative Director, +2

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Hi, I’m Luis A. Rodriguez, an art director and visual designer who helps brands tell their stories through thoughtful identity systems, bold campaigns, and engaging visuals across sports, entertainment, and lifestyle spaces. I lead cross-functional teams from concept to execution, directing photographers and videographers, managing vendor partnerships, and presenting strategy to senior stakeholders. I thrive on building scalable design systems that maintain brand cohesion across digital and experiential channels while staying hands-on with production.…Hi, I’m Luis A. Rodriguez, an art director and visual designer who helps brands tell their stories through thoughtful identity systems, bold campaigns, and engaging visuals across sports, entertainment, and lifestyle spaces. I lead cross-functional teams from concept to execution, directing photographers and videographers, managing vendor partnerships, and presenting strategy to senior stakeholders. I thrive on building scalable design systems that maintain brand cohesion across digital and experiential channels while staying hands-on with production.

Available to hire

Hi, I’m Luis A. Rodriguez, an art director and visual designer who helps brands tell their stories through thoughtful identity systems, bold campaigns, and engaging visuals across sports, entertainment, and lifestyle spaces.

I lead cross-functional teams from concept to execution, directing photographers and videographers, managing vendor partnerships, and presenting strategy to senior stakeholders. I thrive on building scalable design systems that maintain brand cohesion across digital and experiential channels while staying hands-on with production.

Skills

Editorial Illustration

Experience Level

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Art Director / Graphic Designer at Lucho Design

April 1, 2025 - Present

Lead visual design for brand identity, campaign, and content projects across sports, lifestyle, and consumer products. Develop integrated campaign concepts from brief through final delivery across digital, social, print, and experiential channels. Direct photographers, cinematographers, and external partners to produce brand-aligned assets. Design and produce campaign toolkits, logos, sales materials, and presentation decks for pitches and stakeholder communications. Oversee multiple concurrent projects from concept to completion under tight deadlines.

Creative Director / Art Director / Co-Founder at The Medium Creative Group

January 1, 2008 - March 1, 2025

Led creative direction and visual identity for high-profile campaigns across sports, entertainment, and lifestyle for brands including Red Bull, Nike, Toyota, SHOEI Helmets, Brixton, and GT Bicycles. Developed comprehensive brand identity systems (logos, typography, numbering, style guides) and global brand toolkits. Served as Agency of Record for SHOEI Helmets for over a decade—managing brand strategy, social media, product launches, athlete campaigns, event activations, and digital content. Directed photography and video production; oversaw environmental design for large-scale event environments; built scalable design systems and production workflows to maintain brand cohesion across campaigns and formats. Presented strategic concepts to brand managers and client executives, and collaborated with cross-functional teams to deliver on-time, on-brief executions.

Art Director at Transworld Media

September 20, 2002 - December 20, 2007

Led the creative evolution of TransWorld Motocross, transforming it from a bi-monthly publication into the best-selling motocross magazine worldwide. Oversaw editorial design, photography direction, and brand identity across print and digital platforms. Directed branded event activations and advertiser campaigns, expanding audience engagement and cultural relevance. Collaborated with photographers, illustrators, and video directors to produce editorially compelling, on-brand content on monthly production cycles. Developed and maintained brand standards across editorial and marketing outputs to ensure visual consistency.

Senior Graphic Designer at Nike

May 1, 1996 - September 20, 2002

Designed brand, apparel, and environmental creative for Nike’s global sports programs (NFL, NBA, NHL, NCAA), operating within Nike’s brand systems and visual standards. Produced large-scale event graphics and athlete installations; directed photography shoots and developed visual guidelines for product launch campaigns and retail executions. Created presentation decks and internal communications for executive briefings and cross-functional teams. Contributed to the NikeID Uniform Builder interface by merging UI/UX principles with product customization, and mentored junior designers while streamlining production workflows.