Project Assistant & Marketing Assistant at Manchester Metropolitan University

Supported campaign operations and marketing activities for postgraduate programs; contributed to content creation, communications, and recruitment tasks.

Marketing Coordinator at Manchester Metropolitan University

Led communications and recruitment strategy for postgraduate Health and Education subjects; managed and optimized end-to-end digital campaigns (Google Ads & Meta Ads) with a monthly budget of $20,000; designed and advised on an integrated marketing strategy for PG CE courses, achieving YoY growth in admissions of 18%; drove digital lead generation across Google Ads, Meta Ads, web, and EDM; performed data analysis and reporting with Data Studio and Power BI; led weekly performance reviews with senior management; implemented SEO-friendly content updates and re-mapped the PG CE journey to align digital campaigns, web content, and email workflows; coordinated internal faculty social media channels, resulting in 200% increase in interactions and 50% increase in engagement; managed project workflows using Monday.com and championed process standardisation.