Hi, I’m Luisa Lu, a Rome-based UX/UI and Visual Designer with over 5 years of experience spanning industries from Web3 to luxury services. I blend a refined, editorial aesthetic with a healthy obsession with User Experience. I thrive on translating dense information architecture into human-centered, intuitive, and scalable interfaces that optimize conversions and provide seamless developer handoff. I’m passionate about crafting interfaces that feel effortless to use, accessible to all, and consistently on-brand across channels. My work balances editorial precision with practical engineering, ensuring scalable design systems and data-driven interfaces that grow with the product.…

Luisa Lu

Hi, I’m Luisa Lu, a Rome-based UX/UI and Visual Designer with over 5 years of experience spanning industries from Web3 to luxury services. I blend a refined, editorial aesthetic with a healthy obsession with User Experience. I thrive on translating dense information architecture into human-centered, intuitive, and scalable interfaces that optimize conversions and provide seamless developer handoff. I’m passionate about crafting interfaces that feel effortless to use, accessible to all, and consistently on-brand across channels. My work balances editorial precision with practical engineering, ensuring scalable design systems and data-driven interfaces that grow with the product.…

Available to hire

Hi, I’m Luisa Lu, a Rome-based UX/UI and Visual Designer with over 5 years of experience spanning industries from Web3 to luxury services. I blend a refined, editorial aesthetic with a healthy obsession with User Experience. I thrive on translating dense information architecture into human-centered, intuitive, and scalable interfaces that optimize conversions and provide seamless developer handoff.

I’m passionate about crafting interfaces that feel effortless to use, accessible to all, and consistently on-brand across channels. My work balances editorial precision with practical engineering, ensuring scalable design systems and data-driven interfaces that grow with the product.

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Language

Italian
Fluent
English
Advanced
Chinese
Intermediate

Work Experience

Creative Lead at Routescan
January 1, 2024 - January 1, 2026
Led global visual identity and brand communication for a highly technical product (Block Explorer); partnered with Content Strategist & Research Lead on strategic planning; ensured visual consistency across digital channels and physical collateral; directed the 'State of the Market' data visualization report, achieving over 500K views on X.
Web Design Professor at Quasar Institute for Advanced Design
January 1, 2024 - Present
Teach Web Design to Graphic Design undergraduates, equipping students with UX/UI core principles, advanced Figma workflows, and foundational HTML/CSS.
UX/UI Designer at Avascan
January 1, 2024 - October 21, 2025
Graphic Designer at Routescan
January 1, 2024 - Present
University Professor at Quasar Institute for Advanced Design
January 1, 2024 - Present
UI Designer at ThatsFan
January 1, 2023 - October 21, 2025
UX/UI Designer at Avascan
January 1, 2022 - January 1, 2024
Collaborated with Product Managers and development teams to optimize the user experience of a Block Explorer within the Avalanche ecosystem; led continuous product evolution through UI micro-iterations and Design System restyling; translated visual changes into front-end code (SCSS); led the end-to-end design of Staking & Delegation pages and delivered a first-to-market dashboard.
Lead UX/UI & Creative Director at Bouncy Particle
January 1, 2020 - Present
Directed the studio's digital production from initial user flow research in Figma to final go-live; collaborated with development teams to design custom features; maintained a responsive-first and accessible mindset; built layouts using dynamic data, ACF, and front-end loop queries; designed scalable templates and design systems grounded in data architecture.
Web Designer at Bouncy Particle
January 1, 2020 - Present

Education

BA in Graphic and Communication Design at Quasar Institute for Advanced Design
January 1, 2017 - January 1, 2020
Bachelor's degree in Graphic Design at Quasar Institute for Advanced Design
January 11, 2030 - July 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Software & Internet, Professional Services
    Zia Restaurant Website

    Zia is a Michelin star restaurant that blends tradition and modernity, offering seasonal
    Italian dishes in a refined experience.
    The request was to create a website with a “Rock soul” so the output
    was a website that can be explored in ever y direction, made of multiple blocks
    that regenerate to create the illusion of an infinite website.