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Hi, I’m Luiza Mkhtaryan, a Marketing Specialist and Social Media Strategist with experience leading 12 active brand projects across diverse industries, including heritage brands. I specialize in psychology-driven brand communication, lead generation, and AI-powered automation that boosts engagement and efficiency. I enjoy turning data into creative, human-centered content, building consistent brand voices across channels, and helping businesses establish a strong online presence through structured content plans and scalable AI workflows.…Hi, I’m Luiza Mkhtaryan, a Marketing Specialist and Social Media Strategist with experience leading 12 active brand projects across diverse industries, including heritage brands. I specialize in psychology-driven brand communication, lead generation, and AI-powered automation that boosts engagement and efficiency. I enjoy turning data into creative, human-centered content, building consistent brand voices across channels, and helping businesses establish a strong online presence through structured content plans and scalable AI workflows.

Luiza Mkhtaryan

Brand Strategist, Social Media Manager, Copywriter, +3

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Hi, I’m Luiza Mkhtaryan, a Marketing Specialist and Social Media Strategist with experience leading 12 active brand projects across diverse industries, including heritage brands. I specialize in psychology-driven brand communication, lead generation, and AI-powered automation that boosts engagement and efficiency. I enjoy turning data into creative, human-centered content, building consistent brand voices across channels, and helping businesses establish a strong online presence through structured content plans and scalable AI workflows.…Hi, I’m Luiza Mkhtaryan, a Marketing Specialist and Social Media Strategist with experience leading 12 active brand projects across diverse industries, including heritage brands. I specialize in psychology-driven brand communication, lead generation, and AI-powered automation that boosts engagement and efficiency. I enjoy turning data into creative, human-centered content, building consistent brand voices across channels, and helping businesses establish a strong online presence through structured content plans and scalable AI workflows.

Available to hire

Hi, I’m Luiza Mkhtaryan, a Marketing Specialist and Social Media Strategist with experience leading 12 active brand projects across diverse industries, including heritage brands. I specialize in psychology-driven brand communication, lead generation, and AI-powered automation that boosts engagement and efficiency.

I enjoy turning data into creative, human-centered content, building consistent brand voices across channels, and helping businesses establish a strong online presence through structured content plans and scalable AI workflows.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Armenian

Fluent

English

Advanced

Work Experience

Marketing Specialist at BrandOn

January 1, 2025 - Present

Lead marketing strategy and execution for 12 active brand projects across multiple industries. Develop and maintain consistent brand voice across social media platforms. Plan and oversee structured content calendars aligned with positioning and campaign goals. Implement AI-powered automated message reply system to improve response speed and audience engagement. Integrate AI tools for content generation (video concepts, visuals, copywriting) to enhance creative production efficiency. Monitor performance metrics and optimize content for engagement, retention, and growth. Contribute to digital positioning and long-term brand development strategies.