LG

I'm Luka Grunt, a social and community lead with 6+ years working in Bitcoin and Web3.

About

I’m Luka Grunt, a social and community lead with 6+ years working in Bitcoin and Web3. I design and run scalable communication systems—editorial pipelines, announcement frameworks, KOL outreach engines, partner comms, and activation loops—and own the daily social footprint across X and internal channels.

I excel at turning ideas into high-impact content, governance updates, and community activations, while coordinating cross-team efforts and maintaining a consistent publishing cadence. I’m a long-form writer who uses AI daily for writing, planning, and QA, and I bring disciplined execution from my time as a Staff Sergeant to leadership and project management.

  • 15 years' experience
  • Joined May 2026

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Financial Services
  • Professional Services
  • Other

Work experience· 8 roles

Communications and Social Media Lead (contract) · SpyreFeb 2025 – May 2025 · 4 mos

Set tone, cadence, and release structure for Spyre’s X presence. Built the announcement framework and update rhythm. Supported Hangman Clash launches, creator prompts, and community interactions. Delivered the initial operating cadence and handed off after foundation phase.

Social Media Manager → Marketing Generalist · SovrynJul 2024 – Present · 2 yrs 5 mos

Own Sovryn’s social footprint and daily publishing across X and internal channels. Produce high-depth content: blogs, governance announcements, product updates, documentation. Run the full editorial system: timing, coordination, approvals, cross-team alignment. Strengthen campaigns with briefs, outlines, partner comms, and launch threads. Grew Sovryn’s X from ~42k to ~76k by systemizing cadence, threads, and partner cross-posting. Earlier growth: ~20k to ~37k. Led Powa Points: 4-month tasks to air drop program distributing ~$500k in POWA. Designed comms, rules, workflows, and weekly engagement structure.

Founder · The Skull Legion (Mutant Hounds faction)Feb 2023 – Apr 2023 · 3 mos

Built an independent community faction under Mutant Hounds. Shipped M:SL.xyz and produced press releases, lore, announcements, and ongoing coverage. Ran giveaways, calls, collaborations, and cross-project integrations. Secured a Mutant Hound NFT as a playable character in mini-games via partnerships with Vora and Spyre. Connected ~3k and ~20k communities.

Community Lead / Social Media Manager · LikvidiJul 2022 – Apr 2023 · 10 mos
Communications Adviser · MattereumJun 2022 – Oct 2022 · 5 mos
Freelance Collabs, Comms Audits, One-off Gigs · FreelanceJan 2022 – Present · 4 yrs 11 mos
Community Manager → Social Media & KOLs · SovrynApr 2021 – Jun 2022 · 1 yr 3 mos
Staff Sergeant, Instructor · Slovenian Armed ForcesJan 2010 – Jan 2020 · 10 yrs 1 mo

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