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I'm Luka Grunt, a social and community lead with 6+ years working in Bitcoin and Web3. I design and run scalable communication systems—editorial pipelines, announcement frameworks, KOL outreach engines, partner comms, and activation loops—and own the daily social footprint across X and internal channels. I excel at turning ideas into high-impact content, governance updates, and community activations, while coordinating cross-team efforts and maintaining a consistent publishing cadence. I'm a long-form writer who uses AI daily for writing, planning, and QA, and I bring disciplined execution from my time as a Staff Sergeant to leadership and project management.…I'm Luka Grunt, a social and community lead with 6+ years working in Bitcoin and Web3. I design and run scalable communication systems—editorial pipelines, announcement frameworks, KOL outreach engines, partner comms, and activation loops—and own the daily social footprint across X and internal channels. I excel at turning ideas into high-impact content, governance updates, and community activations, while coordinating cross-team efforts and maintaining a consistent publishing cadence. I'm a long-form writer who uses AI daily for writing, planning, and QA, and I bring disciplined execution from my time as a Staff Sergeant to leadership and project management.

Luka Grunt

Content Creator, Social Media Manager, Community Manager, +2

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I'm Luka Grunt, a social and community lead with 6+ years working in Bitcoin and Web3. I design and run scalable communication systems—editorial pipelines, announcement frameworks, KOL outreach engines, partner comms, and activation loops—and own the daily social footprint across X and internal channels. I excel at turning ideas into high-impact content, governance updates, and community activations, while coordinating cross-team efforts and maintaining a consistent publishing cadence. I'm a long-form writer who uses AI daily for writing, planning, and QA, and I bring disciplined execution from my time as a Staff Sergeant to leadership and project management.…I'm Luka Grunt, a social and community lead with 6+ years working in Bitcoin and Web3. I design and run scalable communication systems—editorial pipelines, announcement frameworks, KOL outreach engines, partner comms, and activation loops—and own the daily social footprint across X and internal channels. I excel at turning ideas into high-impact content, governance updates, and community activations, while coordinating cross-team efforts and maintaining a consistent publishing cadence. I'm a long-form writer who uses AI daily for writing, planning, and QA, and I bring disciplined execution from my time as a Staff Sergeant to leadership and project management.

Available to hire

I’m Luka Grunt, a social and community lead with 6+ years working in Bitcoin and Web3. I design and run scalable communication systems—editorial pipelines, announcement frameworks, KOL outreach engines, partner comms, and activation loops—and own the daily social footprint across X and internal channels.

I excel at turning ideas into high-impact content, governance updates, and community activations, while coordinating cross-team efforts and maintaining a consistent publishing cadence. I’m a long-form writer who uses AI daily for writing, planning, and QA, and I bring disciplined execution from my time as a Staff Sergeant to leadership and project management.

Skills

Copywriting

WordPress

Experience Level

Copywriting

Expert

WordPress

Expert

Work Experience

Social Media Manager → Marketing Generalist at Sovryn

July 1, 2024 - Present

Own Sovryn’s social footprint and daily publishing across X and internal channels. Produce high-depth content: blogs, governance announcements, product updates, documentation. Run the full editorial system: timing, coordination, approvals, cross-team alignment. Strengthen campaigns with briefs, outlines, partner comms, and launch threads. Grew Sovryn’s X from ~42k to ~76k by systemizing cadence, threads, and partner cross-posting. Earlier growth: ~20k to ~37k. Led Powa Points: 4-month tasks to air drop program distributing ~$500k in POWA. Designed comms, rules, workflows, and weekly engagement structure.

Communications and Social Media Lead (contract) at Spyre

February 1, 2025 - May 1, 2025

Set tone, cadence, and release structure for Spyre’s X presence. Built the announcement framework and update rhythm. Supported Hangman Clash launches, creator prompts, and community interactions. Delivered the initial operating cadence and handed off after foundation phase.

Community Lead / Social Media Manager at Likvidi

July 1, 2022 - April 1, 2023

Built and led the ambassador program; trained contributors on graphics and tutorial output. Owned social strategy, content calendar, quizzes, reward cycles, and community activations.

Communications Adviser at Mattereum

June 1, 2022 - October 1, 2022

Built Discord structure and early community direction. Raised awareness for Physical NFTs through Spaces, guest placements, and narrative positioning. Mentored the social manager and coordinated CEO appearances. Strengthened messaging around provenance and circular-economy themes.

Community Manager → Social Media & KOLs at Sovryn

April 1, 2021 - June 1, 2022

Launched and managed a trading channel that grew to 2k+ members. Designed Sovryn Mayhem, a 12-week engagement experiment to pressure-test tactics. Produced the weekly SovrynTea discussion series and managed partner activations.

Founder at The Skull Legion (Mutant Hounds faction)

February 1, 2023 - April 1, 2023

Built an independent community faction under Mutant Hounds. Shipped M:SL.xyz and produced press releases, lore, announcements, and ongoing coverage. Ran giveaways, calls, collaborations, and cross-project integrations. Secured a Mutant Hound NFT as a playable character in mini-games via partnerships with Vora and Spyre. Connected ~3k and ~20k communities.

Freelance Collabs, Comms Audits, One-off Gigs at Freelance

January 1, 2022 - Present

Set announcement frameworks, content systems, and collaboration structures for early-stage teams.

Staff Sergeant, Instructor at Slovenian Armed Forces

January 1, 2010 - January 1, 2020

Led squads and trained recruits as a drill instructor. Managed instructor teams and delivered training systems. Graduated top of class at NCO school; multiple deployments.