I’m an SEO content writer and copywriter with over a decade of experience creating reader-focused, researched content that helps businesses rank, attract qualified visitors, and convert. I’ve worked with agencies and directly with clients across multiple industries, strengthening brand authority through strategy-led SEO and clear, persuasive copy. My work spans keyword research, competitor analysis, and end-to-end content production—from blog posts and guest articles to web copy—often supporting link-building and local SEO efforts. I regularly deliver measurable improvements in SERP performance, click-through rates, engagement, and ROI.…

Luke Luby

I’m an SEO content writer and copywriter with over a decade of experience creating reader-focused, researched content that helps businesses rank, attract qualified visitors, and convert. I’ve worked with agencies and directly with clients across multiple industries, strengthening brand authority through strategy-led SEO and clear, persuasive copy. My work spans keyword research, competitor analysis, and end-to-end content production—from blog posts and guest articles to web copy—often supporting link-building and local SEO efforts. I regularly deliver measurable improvements in SERP performance, click-through rates, engagement, and ROI.…

Available to hire

I’m an SEO content writer and copywriter with over a decade of experience creating reader-focused, researched content that helps businesses rank, attract qualified visitors, and convert. I’ve worked with agencies and directly with clients across multiple industries, strengthening brand authority through strategy-led SEO and clear, persuasive copy.

My work spans keyword research, competitor analysis, and end-to-end content production—from blog posts and guest articles to web copy—often supporting link-building and local SEO efforts. I regularly deliver measurable improvements in SERP performance, click-through rates, engagement, and ROI.

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Work Experience

Search Engine Optimization Copywriter at fatjoe
August 19, 2026 - August 21, 2026
With fatjoe., I produce content across multiple areas, including business development, marketing, sales, and more. I ensure that all content is SEO-optimized, alongside following client guidelines and the house styleguide. In the role, I produce content across multiple niches, including: - Business development - eCommerce - Lifestyle - Home improvement - Personal finance
Copywriter at VeraContent
May 8, 2025 - Present
Working with VeraContent on a client project, focused on financial services in the immigration niche. I developed immigration-focused content covering a range of topics, including legal, financial, and similar content. I used my first-hand immigration experience to cover topics like: - Documentation needed to move to specific countries; - In-depth explainer content designed to address reader expectations and client needs; - Short-form content covering quick travel and immigration tips. My content helped shape the client's editorial tone, increased SERP rankings, generated more brand awareness, and improved conversion rates and app downloads.
SEO Copywriter at VeraContent (project for Remitly)
May 1, 2025 - January 1, 2026
Created immigration-focused SEO content for Remitly across multiple financial, legal, and lifestyle sub-topics to rank in specific consumer markets. Developed content intended to strengthen Remitly’s brand position and awareness while supporting conversion goals. Produced researched, market-relevant content with a focus on SERP engagement and performance in key regions.
SEO Copywriter (Sustainable Living / Affiliate Content) at Boost Media
March 1, 2022 - October 1, 2022
Produced in-depth, comprehensive SEO and affiliate content focused on sustainable living designed to rank on SERPs. Contributed to growing active reader bases for brands including ‘A Platform for Good’ and ‘Caring Consumer’.
SEO Copywriter at FatJoe
July 1, 2021 - Present
Wrote high-quality SEO content and copy for clients across sustainability, home improvement, travel, and marketing. Produced well-researched and comprehensive blog posts, guest posts, and web copy in collaboration with FatJoe’s link-building team. Supported improved SERP results, industry authority, and customer engagement for dozens of clients, including top-10 rankings and local SEO improvements.
SEO Copywriter at ArticleNut
June 1, 2019 - December 1, 2020
Supported campaigns designed to improve SERP rankings, optimise click-through rates, and build industry authority. Worked alongside CRO specialists and other SEO writers; for eCommerce clients, SEO efforts often resulted in jumps into the top ten SERP results and conversion improvements reported as averaging 27% to 34%.
SEO Copywriter at Sky Publishers
May 1, 2019 - July 1, 2021
Worked on client projects primarily supporting personal brand development through SEO content that highlights industry expertise. Also delivered non-SEO content to further showcase client authority. Clients reported improved SERP rankings, higher click-through rates, and ROI benefits from marketing spend.
Freelance SEO Content Writer
July 1, 2012 - Present
Freelances across multiple industries in an SEO content writing capacity, primarily marketing, business development, sustainability, and immigration. Includes recurring work such as content featured for Remitly and projects connected with VeraContent.

Education

Bachelor of Arts at Griffith College Cork
September 6, 2010 - June 5, 2013
Higher Diploma in English at University College Cork
September 2, 2013 - July 3, 2014
Higher Diploma in English at University College Cork
January 1, 2013 - January 1, 2013
Bachelor of Arts in English at Griffith College Cork
January 1, 2013 - January 1, 2013

Qualifications

Multiple SEO and Marketing Certifications (incl. SEMrush SEO course)
January 11, 2030 - August 19, 2026
Multiple HubSpot accreditations
January 11, 2030 - August 19, 2026

Industry Experience

Consumer Goods, Financial Services, Gaming, Healthcare, Media & Entertainment, Retail, Travel & Hospitality, Education, Professional Services, Other
    Boost Media Content

    At BoostMedia, I covered sustainability for Caring Consumer and A Platform For Good. These topics included:

    • Fast fashion
    • Laundry products
    • Composting

    With both of these websites, I developed high-quality, SEO-oriented content to a tight deadline. Articles regularly received high readership, with the websites also receiving attention from investors and potential buyers.

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