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Hi, I’m Luke Morreau, a freelance designer specialising in photography , vidography and content creation. I lead Studiogracht, a studio delivering content and design for brands across retail, sport, and lifestyle. I’m comfortable translating briefs into purposeful, platform-ready content and I manage end-to-end production—from concept to shoot to final delivery—as well as building multi-platform brand systems and content libraries. Whether on set, in the studio, or out in the wild, I love the energy, attention to detail, and storytelling that come with the space. My work spans global campaigns, product launches, and retail rollouts worldwide, and I enjoy collaborating with creative teams to deliver shoots that hit the mark quickly while staying true to the brand.…Hi, I’m Luke Morreau, a freelance designer specialising in photography , vidography and content creation. I lead Studiogracht, a studio delivering content and design for brands across retail, sport, and lifestyle. I’m comfortable translating briefs into purposeful, platform-ready content and I manage end-to-end production—from concept to shoot to final delivery—as well as building multi-platform brand systems and content libraries. Whether on set, in the studio, or out in the wild, I love the energy, attention to detail, and storytelling that come with the space. My work spans global campaigns, product launches, and retail rollouts worldwide, and I enjoy collaborating with creative teams to deliver shoots that hit the mark quickly while staying true to the brand.

Luke Morreau

Photographer, Director of Photography, Art Director, +3

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Hi, I’m Luke Morreau, a freelance designer specialising in photography , vidography and content creation. I lead Studiogracht, a studio delivering content and design for brands across retail, sport, and lifestyle. I’m comfortable translating briefs into purposeful, platform-ready content and I manage end-to-end production—from concept to shoot to final delivery—as well as building multi-platform brand systems and content libraries. Whether on set, in the studio, or out in the wild, I love the energy, attention to detail, and storytelling that come with the space. My work spans global campaigns, product launches, and retail rollouts worldwide, and I enjoy collaborating with creative teams to deliver shoots that hit the mark quickly while staying true to the brand.…Hi, I’m Luke Morreau, a freelance designer specialising in photography , vidography and content creation. I lead Studiogracht, a studio delivering content and design for brands across retail, sport, and lifestyle. I’m comfortable translating briefs into purposeful, platform-ready content and I manage end-to-end production—from concept to shoot to final delivery—as well as building multi-platform brand systems and content libraries. Whether on set, in the studio, or out in the wild, I love the energy, attention to detail, and storytelling that come with the space. My work spans global campaigns, product launches, and retail rollouts worldwide, and I enjoy collaborating with creative teams to deliver shoots that hit the mark quickly while staying true to the brand.

Available to hire

Hi, I’m Luke Morreau, a freelance designer specialising in photography , vidography and content creation. I lead Studiogracht, a studio delivering content and design for brands across retail, sport, and lifestyle. I’m comfortable translating briefs into purposeful, platform-ready content and I manage end-to-end production—from concept to shoot to final delivery—as well as building multi-platform brand systems and content libraries.

Whether on set, in the studio, or out in the wild, I love the energy, attention to detail, and storytelling that come with the space. My work spans global campaigns, product launches, and retail rollouts worldwide, and I enjoy collaborating with creative teams to deliver shoots that hit the mark quickly while staying true to the brand.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder / Director at Studiogracht

January 1, 2023 - Present

Independent content studio delivering photography, video, and design for brands across retail, sport, and lifestyle; end-to-end production—from concept to shoot to final delivery; shot and produced campaign, eComm, and social content across platforms; delivered multi-platform brand systems, Webflow sites, and content libraries; recent work includes product launches and creative campaigns across NZ and Australia.

Design Director at Tricky

January 1, 2020 - January 1, 2023

Led creative direction across identity, campaign, and content for clients in retail, hospitality, and property; ran all photography and video shoots for clients across retail, transportation, tech, and sports and luxury sectors; built cross-channel brand platforms focused on narrative-driven, commercially effective design; directed integrated design across internal studio teams and external collaborators.

Co Founder Creative Lead at Woolkin

January 1, 2017 - Present

Co-founded a premium children’s brand focused on sustainable materials; Led all creative from imagery, video, product and packaging design to brand identity, storytelling, and eCommerce; developed a globally relevant brand with strong visual and narrative consistency.

Senior Designer at Icebreaker Merino

January 1, 2013 - January 1, 2017

Art directed and shot shoots and delivered integrated design solutions across digital, print, and motion; part of the global in-house team working in Europe, North America, Asia; designed and shot global retail and eCommerce campaigns, seasonal brand rollouts, and point-of-sale; collaborated cross-functionally to help scale the brand’s global presence.

Branding & Communications at StudioAlexander

January 1, 2011 - January 1, 2013

Branding and corporate comms for clients including Auckland Airport, Fletcher Building and industry organisations.

Senior Designer at DesignBridge

January 1, 2005 - January 1, 2011

High-level branding and packaging work across Europe. Involved in art direction, strategy development, team mentoring and client presentations for brands like Fonterra, Heineken, and Coca-Cola.