I'm CHENSHU XU, a fourth-year Physics student at the University of Waterloo, with hands-on experience designing, building, and maintaining public-facing websites. I independently built the official CCHAC website from self-created wireframes into a live bilingual platform with 60+ responsive and interactive pages. I am skilled in responsive UI/UX design, information architecture, SEO, digital communications, and brand-consistent web publishing. I enjoy translating complex ideas into accessible digital experiences and delivering clear, bilingual messaging across websites, social media, and promotional materials.…

CHENSHU XU

I'm CHENSHU XU, a fourth-year Physics student at the University of Waterloo, with hands-on experience designing, building, and maintaining public-facing websites. I independently built the official CCHAC website from self-created wireframes into a live bilingual platform with 60+ responsive and interactive pages. I am skilled in responsive UI/UX design, information architecture, SEO, digital communications, and brand-consistent web publishing. I enjoy translating complex ideas into accessible digital experiences and delivering clear, bilingual messaging across websites, social media, and promotional materials.…

Available to hire

I’m CHENSHU XU, a fourth-year Physics student at the University of Waterloo, with hands-on experience designing, building, and maintaining public-facing websites. I independently built the official CCHAC website from self-created wireframes into a live bilingual platform with 60+ responsive and interactive pages.

I am skilled in responsive UI/UX design, information architecture, SEO, digital communications, and brand-consistent web publishing. I enjoy translating complex ideas into accessible digital experiences and delivering clear, bilingual messaging across websites, social media, and promotional materials.

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Language

English
Fluent
Chinese
Fluent

Work Experience

Web & Digital Operations Lead at Chinese Cuisine and Hospitality Association of Canada (CCHAC)
August 1, 2025 - Present
Built from scratch and independently owns the official website and digital platform for the Chinese Cuisine & Hospitality Association of Canada (CCHAC), serving as the organization’s primary public-facing digital interface. Managed the entire project lifecycle end-to-end, including information architecture, front- and back-end coding, interactive and fully responsive UI/UX design, bilingual (English & Chinese) copywriting and localization, and ongoing SEO optimization. Handled domain setup, professional email infrastructure, and continuous updates to news and events pages for long-term discoverability and content freshness. Led all digital communications and visual assets for the organization, including social media management, campaign planning, and creation/editing of 100+ posters, product/event copy, photos, and promotional videos to ensure consistent branding across website, email, and social channels.
Digital Communications & Design Assistant at Chinese Cuisine and Hospitality Association of Canada (CCHAC)
August 1, 2024 - January 1, 2025
Developed digital communication strategies to support CCHAC’s event campaigns and product promotions, contributing to outreach across multiple digital channels. Created posters, menus, and other visual assets using Adobe Photoshop and Canva, and collaborated with management on event and product copy to ensure clear, consistent messaging. Supported the preparation and coordination of digital materials for use across email, on-site promotions, and social media platforms. This role provided hands-on exposure to content workflows, cross-functional collaboration, and brand consistency, establishing a strong foundation for later platform-level responsibilities.
Quality Assurance & Testing Project at KinMe Technologies Inc
May 1, 2023 - August 1, 2023
Worked in a four-person team to improve customer experience and test the application’s functionality from both client and service perspectives. Responsible for website optimization and SEO, leveraging inbound marketing to enhance user experience and loyalty. Authored 19 reports and received exceptional feedback from the employer.
Quality Assurance & Testing Project at KinMe Technologies Inc.
May 1, 2023 - August 31, 2023
Tested application functionality from both end-user and service-provider perspectives. Documented usability, functionality, and customer experience issues in 19 testing reports. Supported website optimization and earned “Exceptional” employer feedback for the work term.

Education

Undergraduate at University of Waterloo
January 1, 2021 - January 1, 2026
Bachelor of Science Candidate in Physics at University of Waterloo
January 1, 2021 - January 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Education, Non-Profit Organization
    CCHAC Official Website (End-to-End Web Development & SEO）

    Website：
    https://www.twine.net/signin

    Designed, built, and launched the official bilingual website for the Chinese Cuisine & Hospitality Association of Canada (CCHAC), serving as the organization’s main public-facing platform.

    Owned the project end-to-end, including site structure, responsive UI/UX design, bilingual English–Chinese content, domain and professional email setup, and foundational SEO.

    Delivered a production-level website with 60+ pages supporting organizational information, news, events, service showcases, and form-based user interactions.