Lulu Nicholls

Led design in a fast-paced, pitch-led office and university fitout environment, producing digital and print presentation and bid collateral under tight deadlines. Translated client brands into physical spaces through brand manifestation, wayfinding, and environmental graphics, working closely with the internal marketing team to develop clear visual concepts for new business. Progressed from graphic designer to leading a team of three, supporting training and onboarding across a team of five. Spearheaded a rollout of Claude and Notion across the business, introducing AI tools into day-to-day workflows.

Produced marketing materials across multiple brands, including window cards, events, social media, and OOH, as well as internal collateral and media. Introduced Figma into the workflow, which was used in the production of the website, supporting more efficient and consistent design delivery.

Delivered a best-in-class in-store experience by helping customers find their personal style. Supported visual merchandising by translating brand storytelling into in-store displays and helping create an engaging, well-presented shopping environment.