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Hi, I’m Lourdes Sahagun Guerra, a Marketing and Communications professional with 5+ years of experience in digital marketing, brand development, and content strategy. I’m skilled at turning ideas into campaigns that boost brand presence and engage audiences across platforms, while balancing creativity with data-driven insights to drive measurable results. I thrive in cross-functional environments, collaborating with product, sales, and operations to align marketing strategies with business goals. I enjoy storytelling that resonates with diverse audiences and refining campaigns through analytics to support business growth and strong ROI.…Hi, I’m Lourdes Sahagun Guerra, a Marketing and Communications professional with 5+ years of experience in digital marketing, brand development, and content strategy. I’m skilled at turning ideas into campaigns that boost brand presence and engage audiences across platforms, while balancing creativity with data-driven insights to drive measurable results. I thrive in cross-functional environments, collaborating with product, sales, and operations to align marketing strategies with business goals. I enjoy storytelling that resonates with diverse audiences and refining campaigns through analytics to support business growth and strong ROI.

LOURDES SAHAGUN GUERRA

Marketing Consultant, Brand Strategist, Social Media Manager, +2

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Hi, I’m Lourdes Sahagun Guerra, a Marketing and Communications professional with 5+ years of experience in digital marketing, brand development, and content strategy. I’m skilled at turning ideas into campaigns that boost brand presence and engage audiences across platforms, while balancing creativity with data-driven insights to drive measurable results. I thrive in cross-functional environments, collaborating with product, sales, and operations to align marketing strategies with business goals. I enjoy storytelling that resonates with diverse audiences and refining campaigns through analytics to support business growth and strong ROI.…Hi, I’m Lourdes Sahagun Guerra, a Marketing and Communications professional with 5+ years of experience in digital marketing, brand development, and content strategy. I’m skilled at turning ideas into campaigns that boost brand presence and engage audiences across platforms, while balancing creativity with data-driven insights to drive measurable results. I thrive in cross-functional environments, collaborating with product, sales, and operations to align marketing strategies with business goals. I enjoy storytelling that resonates with diverse audiences and refining campaigns through analytics to support business growth and strong ROI.

Available to hire

Hi, I’m Lourdes Sahagun Guerra, a Marketing and Communications professional with 5+ years of experience in digital marketing, brand development, and content strategy. I’m skilled at turning ideas into campaigns that boost brand presence and engage audiences across platforms, while balancing creativity with data-driven insights to drive measurable results.

I thrive in cross-functional environments, collaborating with product, sales, and operations to align marketing strategies with business goals. I enjoy storytelling that resonates with diverse audiences and refining campaigns through analytics to support business growth and strong ROI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

French

Intermediate

Work Experience

Marketing & Investment Manager at LTH Battery Express

June 1, 2022 - Present

Executed marketing campaigns to increase brand visibility and customer engagement; Managed digital content and communication across social media platforms; Analyzed campaign performance and identified opportunities for optimization; Collaborated with cross-functional teams to align marketing strategies with business objectives.

Founder & Creative Director at Kahal – Artisanal Chocolate Brand

January 1, 2019 - October 1, 2022

Built and launched an artisanal chocolate brand, leading product development, branding, and market positioning within a consumer goods environment. Led branding, storytelling, and content strategy to position the brand in a competitive market. Managed social media and marketing campaigns to attract and retain customers.

Freelance Marketing Consultant at Arker - Law & Finance Experts

September 1, 2017 - Present

Developed and implemented marketing strategies for multiple clients across industries; Managed social media accounts and increased audience engagement through targeted content; Created branding and communication materials aligned with client goals; Provided performance insights and recommendations based on analytics; Built and maintained relationships with key client accounts; Supported campaign performance tracking and reporting to inform marketing decisions.

TV Host & Media Presenter at TV Azteca

June 1, 2012 - September 1, 2017

Hosted live and recorded programs, engaging broad audiences through dynamic communication. Strengthened storytelling, presentation, and audience engagement skills. Collaborated with production and marketing teams to deliver content.

TV Host & Media Presenter at TV Azteca – Mexico

June 1, 2012 - September 1, 2017