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Hi there! I’m a marketing and communications professional with more than five years of experience driving digital campaigns, brand storytelling, and content strategy. I thrive at the intersection of creative thinking and data-driven decision making to grow brands and engage audiences across platforms. I’m passionate about building cohesive brand narratives, optimizing campaigns, and collaborating with cross-functional teams to deliver measurable results. In my free time, I enjoy exploring new media formats and how emerging tech can enhance storytelling.…Hi there! I’m a marketing and communications professional with more than five years of experience driving digital campaigns, brand storytelling, and content strategy. I thrive at the intersection of creative thinking and data-driven decision making to grow brands and engage audiences across platforms. I’m passionate about building cohesive brand narratives, optimizing campaigns, and collaborating with cross-functional teams to deliver measurable results. In my free time, I enjoy exploring new media formats and how emerging tech can enhance storytelling.

Lourdes Sahagun Guerra

Marketing Consultant, Brand Strategist, Social Media Manager, +2

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Hi there! I’m a marketing and communications professional with more than five years of experience driving digital campaigns, brand storytelling, and content strategy. I thrive at the intersection of creative thinking and data-driven decision making to grow brands and engage audiences across platforms. I’m passionate about building cohesive brand narratives, optimizing campaigns, and collaborating with cross-functional teams to deliver measurable results. In my free time, I enjoy exploring new media formats and how emerging tech can enhance storytelling.…Hi there! I’m a marketing and communications professional with more than five years of experience driving digital campaigns, brand storytelling, and content strategy. I thrive at the intersection of creative thinking and data-driven decision making to grow brands and engage audiences across platforms. I’m passionate about building cohesive brand narratives, optimizing campaigns, and collaborating with cross-functional teams to deliver measurable results. In my free time, I enjoy exploring new media formats and how emerging tech can enhance storytelling.

Available to hire

Hi there! I’m a marketing and communications professional with more than five years of experience driving digital campaigns, brand storytelling, and content strategy. I thrive at the intersection of creative thinking and data-driven decision making to grow brands and engage audiences across platforms. I’m passionate about building cohesive brand narratives, optimizing campaigns, and collaborating with cross-functional teams to deliver measurable results. In my free time, I enjoy exploring new media formats and how emerging tech can enhance storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

French

Beginner

Work Experience

Marketing & Investment Manager at LTH Battery Express

June 1, 2022 - Present

Executed marketing campaigns to increase brand visibility and customer engagement; Managed digital content and communication across social media platforms; Analyzed campaign performance and identified opportunities for optimization; Collaborated with cross-functional teams to align marketing strategies with business objectives.

Freelance Marketing Consultant at Arker - Law & Finance Experts

September 1, 2017 - Present

Developed and implemented marketing strategies for multiple clients across industries; Managed social media accounts and increased audience engagement through targeted content; Created branding and communication materials aligned with client goals; Provided performance insights and recommendations based on analytics; Built and maintained relationships with key client accounts; Supported campaign performance tracking and reporting to inform marketing decisions.

Founder & Creative Director at Kahal – Artisanal Chocolate Brand

January 1, 2019 - October 1, 2022

Built and launched an artisanal chocolate brand, leading product development, branding, and market positioning within a consumer goods environment. Led branding, storytelling, and content strategy to position the brand in a competitive market. Managed social media and marketing campaigns to attract and retain customers.

TV Host & Media Presenter at TV Azteca – Mexico

June 1, 2012 - September 1, 2017

Hosted live and recorded programs, engaging broad audiences through dynamic communication. Strengthened storytelling, presentation, and audience engagement skills. Collaborated with production and marketing teams to deliver content.