Experience Level
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Malay
Fluent
Indonesian
Fluent
Work Experience
Category Manager - Audio, Environmental Care and Lighting at Dyson
October 1, 2021 - October 1, 2024Led regional influencer-driven marketing, category strategy and partnerships for Dyson Audio, Environmental Care and Lighting; managed digital marketing initiatives and partner activations; established data-driven campaigns and cultural activations to boost brand recall across regions.
International Senior Strategy Manager at ODM Media Arts Lab
November 1, 2015 - September 1, 2021Led regional and global brand strategy, cross-functional leadership and data-driven portfolio development; built influencer partnerships, enhanced e-commerce strategies, and scaled digital spend; delivered culturally relevant campaigns across SEA.
Education
Bachelor in Psychology and Marketing at Singapore Management University
August 1, 2008 - September 1, 2012Summer Programme in International Business at University of St. Gallen
April 1, 2012 - August 1, 2012Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Intermediate
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