I’m Luna Sonego, a creative mind and passionate Creative Director & Art Director (freelance). I develop and successfully execute creative campaign concepts for print and digital, taking care of planning, briefing, production and post-production, and overseeing people and still-life photo shoots from the initial idea through to final presentation. From fashion to lifestyle and media, I have worked with brands such as Ernsting’s family, Gerry Weber, Cazal and Süddeutsche Zeitung. My strength lies in combining strategic goals with strong design to create consistent, compelling brand experiences.…

Luna Sonego

I’m Luna Sonego, a creative mind and passionate Creative Director & Art Director (freelance). I develop and successfully execute creative campaign concepts for print and digital, taking care of planning, briefing, production and post-production, and overseeing people and still-life photo shoots from the initial idea through to final presentation. From fashion to lifestyle and media, I have worked with brands such as Ernsting’s family, Gerry Weber, Cazal and Süddeutsche Zeitung. My strength lies in combining strategic goals with strong design to create consistent, compelling brand experiences.…

Available to hire

I’m Luna Sonego, a creative mind and passionate Creative Director & Art Director (freelance). I develop and successfully execute creative campaign concepts for print and digital, taking care of planning, briefing, production and post-production, and overseeing people and still-life photo shoots from the initial idea through to final presentation.
From fashion to lifestyle and media, I have worked with brands such as Ernsting’s family, Gerry Weber, Cazal and Süddeutsche Zeitung. My strength lies in combining strategic goals with strong design to create consistent, compelling brand experiences.

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Skills

Experience Level

Language

German
Fluent
English
Advanced
Hebrew (modern)
Advanced
French
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Senior Art Director at eurotrade
July 1, 2023 - June 1, 2025
Concept and execution of 360° retail campaigns at Munich Airport (POS, online, digital animations); development of marketing and visual merchandising concepts for fashion, watches, jewelry and beauty; responsibility for all visual content across company channels; collaboration in development of retail and shop concepts; coordination of prepress, final artwork and print production; quality control and process optimization; close collaboration with internal departments.
Creative Director & Business Development Manager at håvsund
November 1, 2022 - June 1, 2023
Further development and rebranding of håvsund’s visual identity; international expansion of the håvsund brand; responsibility for all visual content across company channels; development of creative marketing concepts; PR activities to strengthen brand awareness; web, newsletter and social media design.
Senior Art Director at Wunderhaus GmbH
July 1, 2018 - December 1, 2018
Development and realization of brand and communication concepts; concept and campaign development.
Art Direction/Graphic Design & Sales Assistant (Department: Internationalization & Strategy) at FC Bayern Munich
March 1, 2017 - June 1, 2018
Sales strategy and design concepts for regional partnerships in Asia; B2B design and development of club materials; creation of best cases for internal and external B2B presentations.
Art Direktion / Graphic Design & Sales Assistant (Abteilung: Internationalisierung & Strategie) at FC Bayern München
March 1, 2017 - June 1, 2018
Sales-Strategie- und Designkonzeption für regionale Partnerschaften in Asien; B2B Design; Designentwicklung der Vereinsunterlagen und Best Cases für interne und externe Präsentationen (B2B).
Art Direktion/Grafik Design & Sales Assistant, (Abteilung: Internationalisierung & Strategie) at FC Bayern München
March 1, 2017 - June 1, 2018
Sales-Strategie- und Designkonzeption für regionale Partnerschaften in Asien, B2B Design, Designentwicklung der Vereinsunterlagen und Best Cases für interne und externe Präsentationen (B2B)
Creative Director & Art Director (Freelancer) at Luna Sonego Design
November 1, 2015 - Present
Ideengeberin & Creative Mind • Entwicklung und Umsetzung von kreativen Kampagnen konzepten (Print & Digital) • Planung, Briefing-Erstellung und Durchführung sowie Postproduktion von sowie Konzept & Kampagnenentwicklung, Vorbereitung und Begleitung von People & Still Fotoshootings, Kampagnen- und Präsentationsdesign
Layout Design at People Magazin Deutschland, Hamburg
March 1, 2015 - October 1, 2015
Concept development and final artwork; focus areas: fashion, beauty, society, food, travel, entertainment.
Grafik Design, Konzeptentwicklung & Reinzeichnung at People Magazin Deutschland, Hamburg
March 1, 2015 - October 1, 2015
Sektoren: Mode, Beauty, Society, Food, Travel, Entertainment
Graphic Design & Brand Communication (Internship) at MGDB Design Office, Hamburg
October 1, 2013 - April 1, 2013
Graphic design and brand communication for fashion companies.
Art Direction, Graphic Design & Brand Communication at MGDB Designbüro, Hamburg
April 1, 2013 - March 1, 2015
Art direction and styling for national and international photo shoots; concept and campaign development for various fashion brands; creation of fashion campaigns, brand design and graphic assets; concept, design and development of an online shop (frontend & backend); graphic design and interior concept for a fashion pop-up store in Hamburg.
Art Direction, Grafik Design & Brand Communication at MGDB Designbüro, Hamburg
April 1, 2013 - March 1, 2015
Art Direktion und Styling für nationale und internationale Shootings; Konzept- und Kampagnenentwicklung; Erstellung von Fashion-Kampagnen, Brand-Design und Grafik; Konzeption, Design & Entwicklung eines Online-Shops (Frontend & Backend); Grafik Design & Interior eines Hamburger Fashion Pop-up Stores.
Praktikum at MGDB Designbüro, Hamburg
April 1, 2013 - October 1, 2013
Grafik Design & Markenkommunikation für Modefirmen
Art Direktion, Grafik Design & Brand Communication at MGDB Designbüro, Hamburg
April 1, 2013 - March 1, 2015
Art Direktion und Styling für nationale und internationale Shootings • Konzept- und Kampagnenentwicklung für verschiedene Modebrands • Erstellung von Fashion-Kampagnen, Brand-Design und Grafik • Konzeption, Design & Entwicklung eines Online-Shops (frontend & backend) • Grafik Design & Interior eines Hamburger Fashion Pop-up Stores
Interior Architecture & Project Management at raumconcept, München
June 1, 2012 - October 1, 2013
Interior architecture, design, execution, project management and planning for high-end interior fit-outs of international hotel chains; concept development, planning, construction planning and site management; redesign of the fitness and spa area of the Sheraton Hotel.
Innenarchitektur, Design, Ausführung, Projektleitung und Planung at raumconcept, München
June 1, 2012 - October 1, 2013
Gehobener Innenausbau internationaler Hotelketten; Konzept, Planung, Bauplanung und Bauleitung von Innenraumkonzepten; Neuplanung des Fitness- und Spa-Bereichs.
Innenarchitektur, Design, Ausführung, Projektleitung und Planung für den gehobenen Innenausbau internationaler Hotelketten at raumconcept, München
June 1, 2012 - October 1, 2013
Konzept, Planung, Bauplanung und Bauleitung von Innenraumkonzepten • Neuplanung des Fitness- und Spa-Bereichs des Sheraton Hotels
Production Design Intern at Akzente Filmproduktion (ZDF)
October 1, 2010 - March 1, 2011
Production design for 'Die Braut im Schnee' in Berlin.
Production Design Intern at Oliver Hoese Rat Pack Filmproduktion (ARD)
October 1, 2010 - March 1, 2011
Production design for 'Rate mal, wer zur Hochzeit kommt' in Rovinj, Croatia.
Praxissemester / Szenenbild at Szenenbild Oliver Hoese Rat Pack Filmproduktion (ARD) & Akzente Filmproduktion (ZDF)
October 1, 2010 - March 1, 2011
Szenenbild für ‚Rate mal, wer zur Hochzeit kommt‘ (Rovinj, Kroatien) und ‚Die Braut im Schnee‘ (Berlin).
Praxissemester at Szenenbildner Oliver Hoese Rat Pack Filmproduktion (ARD)
October 1, 2010 - March 1, 2011
Szenenbild für „Rate mal, wer zur Hochzeit kommt“ in Rovinj, Kroatien
Restoration, Bauhaus design and antiques trading at A. Sonego, Munich
January 1, 2005 - December 31, 2013
Restoration, Bauhaus design and antiques trading.
Restauration, Bauhaus Design und Antiquitätenhandel at A. Sonego, München
January 1, 2005 - December 31, 2013

Education

B.A. in Innenarchitektur at Hochschule für angewandte Wissenschaften Rosenheim, Deutschland
October 1, 2008 - March 1, 2012
Vorbereitungssemester in Modedesign at Akademie für Mode und Design, München
June 1, 2007 - January 1, 2026
Abitur at Luitpold Gymnasium, München
October 1, 2007 - March 1, 2008
Zertifizierte geprüfte Webdesignerin & Online Marketing Management Lehrgang at Karrieretutor
March 1, 2019 - June 1, 2019
Zertifizierte geprüfte Online Marketing Managerin Lehrgang at Karrieretutor
June 1, 2019 - July 1, 2019
B.A. in Innenarchitektur at Hochschule für angewandte Wissenschaften Rosenheim
October 1, 2008 - March 1, 2012
Abitur at Luitpold Gymnasium, München
January 11, 2030 - January 8, 2026
Zertifizierte Webdesignerin & Online Marketing Management at Karrieretutor
March 1, 2019 - June 1, 2019
Zertifizierte Online Marketing Managerin at Karrieretutor
June 1, 2019 - July 1, 2019
Certified Web Designer & Online Marketing Manager at Karrieretutor
March 1, 2019 - June 1, 2019
Certified Online Marketing Manager at Distance learning program
June 1, 2019 - July 1, 2019
Bachelor of Arts (B.A.) in Interior Architecture at University of Applied Sciences Rosenheim
October 1, 2008 - March 1, 2012
Foundation semester in fashion design at Academy of Fashion and Design (AMD), Munich
October 1, 2007 - March 1, 2008
High School Diploma (Abitur) at Luitpold Gymnasium, Munich
June 1, 2007 - January 8, 2026

Qualifications

Zertifizierte geprüfte Webdesignerin & Online Marketing Management Lehrgang
March 1, 2019 - June 1, 2019
Zertifizierte geprüfte Online Marketing Managerin Lehrgang
June 1, 2019 - July 1, 2019
Zertifizierte Webdesignerin
March 1, 2019 - June 1, 2019
Zertifizierte Online Marketing Managerin
June 1, 2019 - July 1, 2019
Certified Web Designer & Online Marketing Manager
March 1, 2019 - January 8, 2026
Certified Online Marketing Manager
June 1, 2019 - January 8, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Real Estate & Construction, Education

Skills

Experience Level