Digital Marketing Internship at AiMRed

Assisted in executing and optimizing digital marketing strategies for a Fortune 500 brand in Australia, enhancing online visibility and brand engagement. Created and optimized content across Meta Business Suite and Xiaohongshu, generating 22K+ impressions and increasing organic reach within one month. Monitored campaign performance using Meta Insights and GA4, identifying optimization tactics to enhance content effectiveness. Coordinated an offline influencer marketing campaign for a Fortune 500 brand, boosting brand promotion and audience engagement.

Account Assistant at Balmer Agency

Managed content publishing across Meta and LinkedIn using Meta Business Suite, delivering a 25% increase in engagement for client accounts. Executed trend and performance analysis using GA4 and Meta Insights, contributing to a 15% campaign improvement through optimization insights. Assisted in planning offline marketing activation targeting overseas Chinese audiences, expanding brand reach and driving cross-cultural engagement.

Consulting Assistant Internship at Meritco Services

Delivered 8 biweekly social listening reports by monitoring and analysing social media data, providing actionable consumer insights that informed growth strategies for a leading global speciality coffee brand. Led 2 expert interviews on audience targeting, purchase drivers, and localisation, directly shaping market entry strategies for a Swiss sports brand in China. Streamlined product data management through cleaning, diagnostics, and integration, enabling accurate insights and recommending social media strategies that reinforced brand reputation for a global fast-food leader.

Creative Strategist Internship at Labbrand Group

Conducted desktop research and analysed monthly campaign performance metrics, identifying optimisation opportunities that improved ROI for a global luxury travel retailer. Led 10 expert interviews to capture client expectations in the electrical appliances sector, translating findings into strategic recommendations and improving stakeholder alignment. Partnered with 3 cross-functional teams to design and execute marketing strategies, boosting client brand awareness and enhancing campaign effectiveness.

B2B Sales & Marketing at Juqi Candy Toys

Managed end-to-end B2B sales cycles, from opportunity identification and proposal development to negotiation and deal closure, building long-term client relationships. Directed international trade exhibition strategy and execution, coordinating logistics, booth operations, and high-value buyer engagement to expand global distributor networks. Developed and optimised digital marketing and CRM workflows to convert exhibition and inbound leads into repeat revenue.

Freelance Tutor (Media & Marketing) at QingSong

Delivered personalised one-on-one tutoring to undergraduate students in media and marketing subjects by assessing learning needs and tailoring session plans; identified knowledge gaps and adapted teaching approaches to strengthen conceptual understanding and academic performance; guided students in applying marketing theory to assignments, case studies, and presentations with structured feedback and critical insight.