I am a Lead Product Designer with over 10 years of experience designing and scaling digital products across banking, telecommunications, and enterprise platforms. My background spans UX, UI, CX, service design, and design systems, with a strong focus on creating consistent, scalable experiences that balance user needs, business goals, and regulatory requirements. I have led cross-functional initiatives at organizations such as Standard Bank, MTN, and FNB, partnering closely with product managers, engineers, and stakeholders to deliver customer-centered solutions at scale. I am passionate about design systems, component-based design, and AI-powered workflows, using tools like Claude, Figma AI, and rapid prototyping platforms to accelerate delivery, improve collaboration, and bridge the gap between design and engineering. I thrive in fast-paced environments where I can combine strategic thinking, hands-on design craft, and mentorship to help teams build better products more efficiently.

Lungisa Deon Sithole

I am a Lead Product Designer with over 10 years of experience designing and scaling digital products across banking, telecommunications, and enterprise platforms. My background spans UX, UI, CX, service design, and design systems, with a strong focus on creating consistent, scalable experiences that balance user needs, business goals, and regulatory requirements. I have led cross-functional initiatives at organizations such as Standard Bank, MTN, and FNB, partnering closely with product managers, engineers, and stakeholders to deliver customer-centered solutions at scale. I am passionate about design systems, component-based design, and AI-powered workflows, using tools like Claude, Figma AI, and rapid prototyping platforms to accelerate delivery, improve collaboration, and bridge the gap between design and engineering. I thrive in fast-paced environments where I can combine strategic thinking, hands-on design craft, and mentorship to help teams build better products more efficiently.

Available to hire

I am a Lead Product Designer with over 10 years of experience designing and scaling digital products across banking, telecommunications, and enterprise platforms. My background spans UX, UI, CX, service design, and design systems, with a strong focus on creating consistent, scalable experiences that balance user needs, business goals, and regulatory requirements. I have led cross-functional initiatives at organizations such as Standard Bank, MTN, and FNB, partnering closely with product managers, engineers, and stakeholders to deliver customer-centered solutions at scale.

I am passionate about design systems, component-based design, and AI-powered workflows, using tools like Claude, Figma AI, and rapid prototyping platforms to accelerate delivery, improve collaboration, and bridge the gap between design and engineering. I thrive in fast-paced environments where I can combine strategic thinking, hands-on design craft, and mentorship to help teams build better products more efficiently.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Lead Product Designer - Consultant at Standard Bank
May 1, 2025 - Present
Lead the evolution and governance of shared design patterns, component libraries, and design standards across enterprise digital platforms; partner with engineering to translate design requirements into reusable components; define, document, and maintain scalable UX frameworks; drive design system governance; mentor designers; leverage AI tools to accelerate discovery and improve workflows; ensure accessibility and consistency across web and mobile experiences.
Senior Product Design Specialist at MTN SA
September 1, 2023 - May 1, 2025
Led end-to-end UX process and design strategy; mentored a team of four designers; designed customer journeys across funnel stages to improve engagement and conversions; conducted UX audits; collaborated with product and engineering to deliver high-quality wireframes and prototypes; contributed to design system initiatives.
Senior UX/UI Design (Consultant) at Absa Bank
October 1, 2022 - September 1, 2023
GATHERED and evaluated user requirements in collaboration with product managers and engineers; focused on sales-force platform solutions and funnel design strategies to enhance journeys and conversions; developed UI assets; performed CRO-oriented testing; guided design decisions.
Senior UX/UI Design Specialist at First National Bank
March 1, 2021 - October 1, 2022
Collaborated with product managers and engineers to translate user requirements into intuitive design solutions; led end-to-end customer journeys; developed innovative, data-driven experiences across mobile and web; defined UX direction and design strategy for new experiences and iterative improvements.
Senior Digital Designer (UX UI) at TBWA Durban
January 1, 2016 - July 1, 2019
Planned and implemented new designs; analyzed and optimized new and existing product designs; tested for intuitiveness and user experience; communicated with clients and stakeholders to align with business goals; collaborated with Head of Product Design and creative teams to provide ideas and solutions.
Web Developer / Digital Designer at ThoroughTec Simulation
February 1, 2015 - December 31, 2015
Worked with product managers to customize online marketing campaigns; designed and maintained online content; created visuals for UI; collaborated with IT to ensure backend processes to and from the website transition smoothly; produced content for social media and marketing; managed testing and documentation.
Web Designer & Intermediate Developer at Attic Rush
December 1, 2014 - February 28, 2015
Designed websites from scratch and customized existing designs; mobile UI design; worked on CMS themes (Joomla, WordPress); edited JavaScript/jQuery; converted templates to HTML5/CSS3; implemented responsive designs.
Graphic Web Designer at Color Copy Shop
August 1, 2012 - November 30, 2014
Overseeing all design projects from concept to delivery; designing original pieces including illustrations and infographics; refining images, fonts and layouts; applying typography techniques; ensuring brand consistency across projects.

Education

Certified User Experience Analyst (CXA) at HFI Training
November 1, 2025 - June 15, 2026
Google UX Design Certificate at Coursera (Google)
February 1, 2024 - June 15, 2026
Web Design & Development at Vega School of Brand Leadership
January 1, 2013 - June 15, 2026
National Diploma: Graphic Design at Durban University of Technology
January 11, 2030 - November 1, 2012

Qualifications

Certified User Experience Analyst (CXA)
November 1, 2025 - June 15, 2026
Google UX Design Certificate
February 1, 2024 - June 15, 2026

Industry Experience

Financial Services, Telecommunications, Software & Internet, Professional Services, Other