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Brand and marketing strategy professional with over 10 years experience in the media, branded content and events industry, with a key focus on building brand architecture, customer growth and retention strategies. Extensive experience developing marketing strategies from campaign insights.…

Lupe Prada

Brand Strategist, Marketing Strategist, Creative Director, +2

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Brand and marketing strategy professional with over 10 years experience in the media, branded content and events industry, with a key focus on building brand architecture, customer growth and retention strategies. Extensive experience developing marketing strategies from campaign insights.…

Available to hire

Brand and marketing strategy professional with over 10 years experience in the media, branded content and events industry, with a key focus on building brand architecture, customer growth and retention strategies. Extensive experience developing marketing strategies from campaign insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Marketing & Commercial Strategy at Australian Community Media

September 1, 2023 - December 1, 2025

Led the development and execution of an integrated commercial content strategy across national publishing and events, driving revenue growth through strategic partnerships and audience-aligned content. Managed cross-functional teams across editorial, sales and product to deliver high-value brand solutions.

Head of Marketing & Digital Publishing (Maternity Cover) at NBCUniversal (ANZ)

May 1, 2018 - June 1, 2019

Led integrated sponsorships, branded content and digital publishing across Australia and New Zealand for NBCUniversal during maternity leave, coordinating with editorial, sales, product, and events teams to deliver premium content partnerships and audience growth.

Head of Marketing & Communications at Fairfax Life Media

January 1, 2013 - October 1, 2016

Directed marketing, communications and branded partnerships across publishing networks; led premium content initiatives, events and audience engagement; expanded revenue through advertiser partnerships and cross-platform campaigns.

Marketing Manager at REED Travel Exhibitions

November 1, 2007 - July 1, 2010

Led trade marketing, events and branded partnerships for travel exhibitions; delivered large-scale show campaigns across the industry and managed cross-functional teams to ensure integrated campaign execution.

Trade Marketing Communications Manager at Fairfax Media

August 1, 2004 - January 1, 2006

Led integrated campaigns across publishing, events and branded content; built premium sponsorships and client partnerships; collaborated with editorial, production and sales to drive revenue growth.