Ahmad Lutfie Abdullah

Available to hire

Hi there! I'm Ahmad Lutfi Abdullah II, a results-driven ecommerce and marketing professional with 4+ years of experience in SEO/SEM, funnel marketing, paid advertising, and live commerce strategy.

About

Hi there! I’m Ahmad Lutfi Abdullah II, a results-driven ecommerce and marketing professional with 4+ years of experience in SEO/SEM, funnel marketing, paid advertising, and live commerce strategy. I excel at planning data-driven campaigns across TikTok, Meta, and Shopee, optimizing product listings and landing pages, and coordinating end-to-end ecommerce management to drive revenue. I’ve successfully scaled multiple SME brands and built strong affiliate networks to boost brand awareness and sales.

I enjoy turning data into action, developing high-impact content, and partnering with cross-functional teams to launch campaigns that boost engagement and conversions. I thrive in fast-paced environments and love delivering measurable outcomes through creative, audience-focused marketing strategies.

  • 4 years' experience
  • Joined March 2026

Languages

  • MalayAdvanced
  • EnglishAdvanced

Industry experience

  • Software & Internet
  • Media & Entertainment
  • Retail
  • Professional Services
  • Education

More experts in Sepang, Malaysia

Work experience

Sales & Marketing ManagerSep 2022 – Present · 4 yrs 3 mos

Planned and executed full-funnel marketing strategies across TikTok, Meta, and Shopee paid campaigns; managed 800+ affiliates/creators; led end-to-end ecommerce operations, budget optimization, and SME brand scaling; launched new product designs on Shopee and TikTok; built SEO-optimized product listings and landing pages, improving conversion and revenue; produced high-engagement live-hosts and content that boosted traffic and live sales; achieved 30-40% sales growth and consistently elevated revenue.

Marketing Manager · Self-Employed / FreelanceSep 2022 – Present · 4 yrs 3 mos

Developed and executed full-funnel marketing strategies (awareness, consideration, conversion) with Google SEO and SEM; managed an average RM 3k-5k daily budget; prepared monthly, weekly, and daily performance reports. Managed 800 affiliates and creators, providing samples, training, and offers to increase brand awareness and sales revenue. Coordinated affiliate and creator activity, planned product launches, promotions, and bundles to maximize revenue. Analyzed campaign performance (CTR, CPC, ROAS) and continuously improved strategy. Optimized landing pages and ecommerce to boost conversion rates (up to 30%). Led recruitment and training of live hosts to drive conversions. Achieved six-figure monthly revenue for multiple SME brands.

Education

Bachelor of Electrical Engineering · University of Kuala Lumpur (UniKL) - British Malaysia Institute2030 – 2019
Sijil Pelajaran Malaysia (SPM) · Sekolah Menengah Agama Sheikh Abdul Malik2030 – 2013
Bachelor of Electrical Engineering · British Malaysian Institute2019 – 2026
Sijil Pelajaran Malaysia (SPM) · Sekolah Menengah Agama Sheikh Abdul Malik2030 – 2013

Certifications and awards

Sijil Pelajaran Malaysia (SPM)2030 – 2013

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