Available to hire
I’m a creative project manager and brand strategist with deep experience delivering international, multi-market creative work across corporate, financial services, and technology environments. I lead teams that include copywriters, designers, and testers, ensuring compliant, on-brand assets are delivered through careful end-to-end project lifecycle management—intake, scheduling, approvals, resourcing, delivery, and performance tracking across multiple channels.
I convert business and marketing objectives into audience-focused creative outputs that meet legal and compliance requirements, while also managing stakeholders across executives, legal/compliance, vendors, and internal teams. I bring strong agile delivery foundations, including workflow optimization and problem-solving, and I’ve supported major product launches by leading development, testing, approvals, and UAT—then driving post-launch reporting and analytics to inform continuous improvement.
Experience Level
Work Experience
Creative Project Manager (International PR & Marketing Insights) at TransUnion
June 1, 2024 - PresentLed a consumer creative team (copywriters, designers, testers) to deliver compliant, on-brand creative assets through multiple channels. Oversaw the end-to-end creative project lifecycle: intake, approvals, resourcing, scheduling, delivery, and post-launch reporting. Translated business and marketing needs into operational and compliance-aligned creative standards within legal and regulatory frameworks. Managed team workflows, onboarding, portfolio dashboards, and problem-solving; supported in-product marketing by leading development, testing, approvals, and UAT of 57 in-product marketing assets. Drove launch performance tracking and reporting for multi-channel campaigns, using analytics and media monitoring tools. Built standardized reporting systems to improve consistency and efficiency across geographies, and supported data-driven decision-making (including internal attribution model work streams). Participated in AI research projects investigating AI use in marketing and communicat
International Insights Analyst / Workfront Systems Analyst (Digital/Marketing Insights) at TransUnion
January 1, 2022 - May 31, 2024Delivered PR and marketing insights reports for regions including the UK, Spain, India, South Africa, LATAM, Canada, Hong Kong, the Philippines, and Brazil. Used Google Analytics and media monitoring platforms to analyze campaign effectiveness and conduct quarterly performance reviews. Contributed to internal marketing attribution model workstreams using data-driven decision-making. Participated in AI research projects exploring the use of AI in marketing and communications. Developed standardized reporting systems to improve efficiency and consistency across geographic areas.
International Marketing Insights Analyst (Work Front Systems Analyst) at TransUnion
January 1, 2022 - May 31, 2024Delivered PR and marketing insights reports across multiple regions (UK, Spain, India, South Africa, LATAM, Canada, Hong Kong, Philippines, Brazil). Conducted campaign effectiveness analyses and quarterly performance reviews using Google Analytics and media monitoring platforms. Contributed to internal marketing attribution model work streams through data-driven decision support. Participated in AI research projects focused on AI in marketing and communications. Developed standardized reporting systems to increase reporting efficiency and uniformity across geographic areas. Supported workflow optimization and stakeholder collaboration.
Digital Marketing Specialist at Meltwater
October 1, 2021 - January 31, 2022Created content including press releases, blogs, and thought leadership articles on LinkedIn. Planned and executed events and webinars end-to-end. Positioned sales leads in African markets as thought leaders for their products. Produced marketing deliverables to support lead generation and brand visibility through consistent online and event-based content.
Media Analyst at Meltwater
July 1, 2020 - September 30, 2021Compiled monthly-to-yearly PR insights reports for clients across Africa, including PwC, Spar, Vans, Tiger Brands, DBSA, PPC, and UKZN. Presented insights and strategic recommendations to executive stakeholders. Collaborated with clients to establish, monitor, and meet KPIs, ensuring reporting supported ongoing measurement and performance management.
Education
MCom in Strategic Brand Leadership at Red & Yellow Project Management Certificate / Vega / Red & Yellow (as referenced in resume)
January 11, 2030 - January 1, 2026MCom project management related credential (as referenced) at Red & Yellow
January 11, 2030 - September 3, 2026BPolSci (as referenced) at University of Pretoria
January 11, 2030 - September 3, 2026MCom in Strategic Brand Leadership at Red & Yellow Project Management Certificate (Distinctioion) / LUYA NDA UTH A NDOX U LU SU M MARYW ORK E X PER IE N C E o n transcript
January 11, 2030 - January 1, 2026Vega Project Management certificate at Vega
January 11, 2030 - September 3, 2026Red & Yellow PG Dip in Brand Building at Red & Yellow
January 11, 2030 - September 3, 2026Vega BPolSci in International Relations at Vega
January 11, 2030 - September 3, 2026International Relations at University of Pretoria
January 11, 2030 - September 3, 2026Qualifications
Vega Project Management Certificate
January 11, 2030 - September 3, 2026Red & Yellow PG Dip in Brand Building
January 11, 2030 - September 3, 2026Vega BPolSci in International Relations
January 11, 2030 - September 3, 2026Red & Yellow Project Management Certificate (Distinction)
January 11, 2030 - September 3, 2026Vega Project Management certificate (Distinction)
January 11, 2030 - September 3, 2026Red & Yellow PG Dip in Brand Building (Distinction & top of the class)
January 11, 2030 - September 3, 2026Industry Experience
Financial Services, Software & Internet, Media & Entertainment, Professional Services
Experience Level
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