Available to hire
Results-driven senior professional with over 16 years of experience delivering B2B Marketing, and Digital Transformation across APAC and Europe. A project manager at heart, with a keen eye for detail, skilled in leading cross-functional and multicultural teams to execute complex, multi-stakeholder initiatives with efficiency and precision. Adept at building clear structures, managing risks, and driving project success in dynamic, fast-paced environments.
Skills and experience include:
● Extensive experience in B2B Digital Marketing, Events & Digital Transformation (eCommerce, Hospitality & D2C) projects
● Successful delivery of B2B Digital Marketing projects
● Proven ability to drive engagement, enhance operational efficiency, and achieve marketing goals
● Agile & Scrum Project Delivery
● Demonstrated track record of successfully managing and delivering large at-risk projects
● Advanced experience in project management tools and digital collaboration platforms
● Management of client budgets and internal revenue management
● Running Project Management Office
● Strong project management skills, interpersonal skills, stakeholder management, team leadership, strategy and risk management
● Highly organized, efficient, detail-oriented and effective at multitasking under pressure
● Cross-functional team and cross-regional team collaborations & leadership across APAC and Europe
● Awarded for great performance in Teamwork Collaboration
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Digital Acceleration Enablement Manager (Contract Role) at The Coca-Cola Company
March 31, 2024 - July 24, 2025Established strategic oversight on program management for enterprise-wide digital transformation initiatives, supporting Global and OU teams. Led Coke & Go program in partnership with Grab in SG and similar initiatives in AU & NZ. Developed and implemented project portfolio governance frameworks to track and deliver global and regional digital priorities. Defined project timelines, collaborated with stakeholders globally, and facilitated end-to-end project delivery. Spearheaded engagement strategies to ensure alignment with bottlers and cross-functional teams.
Digital Acceleration Enablement Manager (Contract Role) at The Coca-Cola Company
March 31, 2024 - July 24, 2025Established strategic oversight on program management for enterprise-wide digital transformation initiatives, supporting Global and OU teams. Led Coke & Go program in partnership with Grab in SG and a similar initiative in AU & NZ. Developed and implemented project portfolio governance frameworks to track and deliver global and regional digital priorities. Defined project timelines, collaborated with stakeholders globally and regionally to facilitate end-to-end project delivery. Spearheaded engagement strategies to ensure alignment with bottlers and cross-functional teams for end-to-end project success.
Account Director (Client Services) at April Six
June 30, 2023 - July 24, 2025Directed strategic client portfolios ensuring alignment with marketing objectives and financial targets. Planned and executed end-to-end marketing events. Led and mentored client servicing team, fostering collaboration and excellence.
Account Director (Client Services) at April Six
June 30, 2023 - July 24, 2025Directed strategic client portfolios ensuring alignment with marketing objectives and financial targets. Planned and executed end-to-end marketing events. Led and mentored client servicing team, fostering collaboration and excellence.
Senior Project Manager at Valtech Digital Singapore
March 31, 2023 - July 24, 2025Delivered digital transformation projects for eCommerce and D2C global clients across APAC, focusing on site experience, website enhancements, and platform migration using platforms like Sitecore, Adobe AEM, and Magnolia CMS. Managed strategic work plans, schedules, project estimates, resources, risks, and quality. Recovered at-risk projects and delivered agreed scope and KPIs. Led web/app development, migration, and support & maintenance projects up to $2 million. Led cross-functional and offshore teams and maintained budget oversight and revenue forecast for multiple projects.
Senior Project Manager at Valtech Digital Singapore
March 31, 2023 - July 24, 2025Delivered digital transformation projects for eCommerce and D2C global clients across APAC, focusing on site experience, website enhancements, and platform migration using platforms like Sitecore, Adobe AEM, and Magnolia CMS. Managed client portfolio including Danone, Far East Hospitality, Design Singapore, GroupeSEB (Tefal), Charles & Keith. Built and managed strategic work plans balancing business needs and technical constraints. Recovered at-risk projects by assessing pain points, gaps, and risks to deliver on scope and KPIs. Led web/app development, migration, and support & maintenance projects up to $2 million. Led Software Engineering, IT Services, Tech Operations, and Campaign teams. Maintained budget oversight and revenue forecast planning for multiple concurrent projects. Oversaw project scoping, deliverables, and documentation creation. Managed Agile delivery methods as Scrum Master. Managed multiple project teams with offshore delivery centers.
Senior Digital Project Manager (Freelance Contract Role) at RAPP
March 31, 2021 - July 24, 2025Co-managed a China market campaign for a luxury brand across TVC and digital. Briefed and managed creative teams in Singapore and UK ensuring alignment with branding guidelines on creative assets across touchpoints.
Senior Digital Project Manager (Freelance Contract Role) at RAPP
March 31, 2021 - July 24, 2025Co-managed China market campaign for luxury brand FarFetch across TVC and digital channels. Briefed and managed Singapore and UK creative teams ensuring creative assets met branding guidelines across multiple touchpoints.
Senior Project Manager at McCorkell & Associates
December 31, 2019 - July 24, 2025In a hybrid Project and Account Management role, ensured growth and retention of client accounts while developing internal project management processes. Scoped, strategized, and assessed client project feasibility. Streamlined documentation, internal processes, and communication workflows. Briefed designers on creative deliverables.
Senior Project Manager at McCorkell & Associates
December 31, 2019 - July 24, 2025In a hybrid Project and Account Management role, ensured growth and retention of client accounts while building out internal project management processes. Scoped, strategized, and assessed feasibility of client projects. Streamlined project documentation, processes, and workflows within cross-functional teams. Briefed designers on creative deliverables.
Senior Account Manager at Madison Logic
December 31, 2018 - July 24, 2025Led all account-based marketing client campaigns across the region, managing display advertising and lead generation projects. Coordinated campaign phases and performance reporting. Collaborated with global teams and leveraged marketing technologies to optimize campaigns. Handled testing, QA, sign-off, and liaison with internal departments for campaign updates and issue resolution.
Senior Account Manager at Madison Logic
December 31, 2018 - July 24, 2025Managed all account-based marketing (ABM) client campaigns across APAC, including display advertising and lead generation. Coordinated multiple projects with wide-ranging stakeholders in APAC, UK, and US. Analyzed and reported campaign performance across phases. Collaborated with global teams to deliver advertising products and services. Leveraged first-party data to optimize lead generation. Responsible for testing, QA, and sign-off on campaigns. Liaison for internal departments on updates, technical requirements, and issue escalations.
Engagement Project Manager, Integrated Marketing Services at IDC Asia/Pacific
March 31, 2018 - July 24, 2025Managed and executed go-to-market and integrated marketing programs. Scoped, planned, and delivered cross-product consulting and field survey projects at scale across 10 countries in APAC. Handled up to 15 parallel projects, produced marketing content for clients, worked with designers for creative design ensuring brand guidelines, and co-led marketing events.
Engagement Project Manager, Integrated Marketing Services at IDC Asia/Pacific
March 31, 2018 - July 24, 2025Managed and executed go-to-market services delivering integrated marketing programs. Scoped projects with Account Managers, planned strategy, and delivery. Delivered cross-product consulting and field survey projects. Led project teams across 10 countries in APAC on mid to large-scale projects up to $400K+. Managed up to 15 parallel client projects. Produced client marketing content including white papers, infobriefs, infographics, webinars, and sales decks. Worked with external designers to ensure branding compliance. Co-led mid-sized marketing event for a large client.
Marketing and Partner Relations Manager at KatalystM Pte Ltd
September 30, 2015 - July 24, 2025Developed and optimized marketing activities aligned with business goals. Maintained social media content, planned and executed co-marketing partner events, managed sales enablement tools, built relationships with partners like Oracle and Salesforce Marketing Clouds, oversaw business development, and supervised staff training.
Marketing and Partner Relations Manager at KatalystM Pte Ltd
September 30, 2015 - July 24, 2025Developed and optimized marketing activities aligning with business goals. Maintained company social media with weekly updates. Planned and executed co-marketing partner events. Worked with designers on event collateral. Managed sales enablement tool development. Built relationships with key partners like Oracle Marketing Cloud and Salesforce. Oversaw business development pipelines and staff training per partnership agreements. Supervised and mentored two direct reports.
Senior Account Executive at Lyon & Dianzi Pte Ltd
January 31, 2014 - July 24, 2025Managed creative deliverables for key client accounts ensuring alignment with objectives. Developed creative briefs and directed creative teams and copywriters for print and digital projects. Reviewed designs and copy for consistency, and managed estimates, budgets, contracts, and timelines.
Senior Account Executive at Lyon & Dianzi Pte Ltd
January 31, 2014 - July 24, 2025Managed creative deliverables for key client accounts at a creative marketing communications agency. Developed detailed creative briefs for both print and digital projects. Ensured consistency with client briefs and brand guidelines. Oversaw project estimates, budgets, contracts, and timelines.
Account Executive at Edenred Pte Ltd
September 30, 2013 - July 24, 2025Coordinated account servicing for major client Cisco Systems. Developed market segmentation reports, managed microsite development and UATs, prepared promotional eDM campaigns, briefed creative teams on requirements, and trained operational teams on customer service inquiries.
Account Executive at Edenred Pte Ltd
September 30, 2013 - July 24, 2025Coordinated daily account servicing efforts for major client Cisco Systems. Developed market segmentation analysis to boost partner engagement. Managed microsite development, conducted UATs, and handled updates. Prepared promotional eDM campaign frameworks and collaborated on creative assets. Briefed creative teams on client requirements for various digital and print media. Trained operations teams for customer service inquiries.
Partnership Executive at Partnership Marketing Agency (Asia) Pte Ltd
August 31, 2009 - July 24, 2025Supported regional partnership teams in acquiring, negotiating, and managing partner offers and relationships for major B2B and B2C clients like Intel and Visa. Took ownership of partner acquisition, negotiation strategies, account development, and built extensive regional partner contacts supporting pitches.
Partnership Executive at Partnership Marketing Agency (Asia) Pte Ltd
August 31, 2009 - July 24, 2025Supported regional partnership teams in acquiring, negotiating, and managing partner offers and relationships for major B2B and B2C clients like Intel and Visa. Owned partner acquisition and negotiation strategies. Assisted in building a regional partner network. Supported new business pitches.
Customer Relationship Management Executive at Millennium & Copthorne International Ltd
February 29, 2008 - July 24, 2025Analyzed incremental revenue from room reservations and provided F&B reporting for loyalty programs. Conducted monthly email blasts, handled feedback and complaints, managed partnership marketing efforts, contract renewals, and promotional mechanics.
Customer Relationship Management Executive at Millennium & Copthorne International Ltd
February 28, 2008 - July 24, 2025Analyzed incremental revenue from room reservations and provided F&B reporting for loyalty program. Conducted monthly email blasts and handled member feedback. Managed partnership marketing efforts, contract renewals, and promotional mechanics.
Senior Sales Executive at UNI Strategic Pte Ltd
July 31, 2007 - July 24, 2025Liaised with top-level executives across APAC and EMEA for delegate participation in training seminars and conferences. Promoted from Sales Executive to Senior Sales Executive, generated new business opportunities, and provided market insights and feedback to senior management.
Senior Sales Executive at UNI Strategic Pte Ltd
July 31, 2007 - July 24, 2025Liaised with top executives across APAC and EMEA for delegate participation in training seminars and conferences. Promoted from Sales Executive to Senior Sales Executive. Generated new business and facilitated pre- and post-sales activities. Provided market insights to senior management.
Education
Bachelor's at University of Portsmouth
January 1, 2004 - December 31, 2007Bachelor’s in Business with HR Management (Major) at University of Portsmouth
January 1, 2004 - December 31, 2007Qualifications
Graduate Diploma in Psychotherapy and Counselling
May 1, 2020 - November 30, 2020Graduate Diploma in Psychotherapy and Counselling
May 1, 2020 - November 30, 2020Industry Experience
Consumer Goods, Travel & Hospitality, Retail, Software & Internet, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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