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Marketing and brand strategy professional with 3–4 years of experience developing and executing social media, content, brand identity, strategy and brand marketing initiatives. Skilled in building brand awareness, creating engaging digital campaigns, and maintaining consistent brand identity across channels. Experienced in numerous industries including but not limited to fashion, food and beverage, hospitality, beauty and more. Passionate about creating meaningful brand experiences that connect with audiences and drive growth.…Marketing and brand strategy professional with 3–4 years of experience developing and executing social media, content, brand identity, strategy and brand marketing initiatives. Skilled in building brand awareness, creating engaging digital campaigns, and maintaining consistent brand identity across channels. Experienced in numerous industries including but not limited to fashion, food and beverage, hospitality, beauty and more. Passionate about creating meaningful brand experiences that connect with audiences and drive growth.

Lauryn Wachsberg

Social Media Manager, Brand Strategist, Influencer Marketing Manager, +3

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Marketing and brand strategy professional with 3–4 years of experience developing and executing social media, content, brand identity, strategy and brand marketing initiatives. Skilled in building brand awareness, creating engaging digital campaigns, and maintaining consistent brand identity across channels. Experienced in numerous industries including but not limited to fashion, food and beverage, hospitality, beauty and more. Passionate about creating meaningful brand experiences that connect with audiences and drive growth.…Marketing and brand strategy professional with 3–4 years of experience developing and executing social media, content, brand identity, strategy and brand marketing initiatives. Skilled in building brand awareness, creating engaging digital campaigns, and maintaining consistent brand identity across channels. Experienced in numerous industries including but not limited to fashion, food and beverage, hospitality, beauty and more. Passionate about creating meaningful brand experiences that connect with audiences and drive growth.

Available to hire

Marketing and brand strategy professional with 3–4 years of experience developing and executing social media, content, brand identity, strategy and brand marketing initiatives. Skilled in building brand awareness, creating engaging digital campaigns, and maintaining consistent brand identity across channels. Experienced in numerous industries including but not limited to fashion, food and beverage, hospitality, beauty and more. Passionate about creating meaningful brand experiences that connect with audiences and drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

English

Fluent

French

Advanced

Work Experience

Account Lead at Vive Social + PR

January 1, 2024 - Present

Plan and execute multi-platform marketing campaigns to increase brand awareness and audience engagement; lead influencer marketing initiatives including talent outreach, relationship management, campaign coordination, and performance tracking/reporting; develop content calendars, brand messaging, and campaign strategies aligned with client goals; analyze performance metrics and insights to optimize campaign results and inform future strategies; collaborate with cross-functional teams and clients to deliver high-quality, on-brand marketing solutions.

Event Coordinator at Muskoka Motor Rally

January 1, 2020 - Present

Support marketing and promotional efforts for a large-scale charitable rally benefiting emergency medicine; contribute to raising $3M+ through strategic partnerships, sponsorship outreach, and digital marketing initiatives; assist with social media strategy, event coordination and flow; help strengthen brand storytelling and community engagement to expand reach and donor participation.