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Creative marketing professional with over five years of experience in brand strategy, campaign management, and content creation. Throughout my career, I have led integrated campaigns for major consumer brands, developing brand stories and communications that connect meaningfully with audiences across digital and physical touchpoints. Bilingual in English and French and with an international background, I bring a strong understanding of culture, consumer behavior, and the importance of relevant messaging. Looking ahead, I am interested in opportunities that allow me to combine my experience in brand management with my passion for communication, culture, and visual storytelling in dynamic industries.…Creative marketing professional with over five years of experience in brand strategy, campaign management, and content creation. Throughout my career, I have led integrated campaigns for major consumer brands, developing brand stories and communications that connect meaningfully with audiences across digital and physical touchpoints. Bilingual in English and French and with an international background, I bring a strong understanding of culture, consumer behavior, and the importance of relevant messaging. Looking ahead, I am interested in opportunities that allow me to combine my experience in brand management with my passion for communication, culture, and visual storytelling in dynamic industries.

Lydia Gaouaou

Brand Designer, Brand Strategist, Social Media Manager, +2

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Creative marketing professional with over five years of experience in brand strategy, campaign management, and content creation. Throughout my career, I have led integrated campaigns for major consumer brands, developing brand stories and communications that connect meaningfully with audiences across digital and physical touchpoints. Bilingual in English and French and with an international background, I bring a strong understanding of culture, consumer behavior, and the importance of relevant messaging. Looking ahead, I am interested in opportunities that allow me to combine my experience in brand management with my passion for communication, culture, and visual storytelling in dynamic industries.…Creative marketing professional with over five years of experience in brand strategy, campaign management, and content creation. Throughout my career, I have led integrated campaigns for major consumer brands, developing brand stories and communications that connect meaningfully with audiences across digital and physical touchpoints. Bilingual in English and French and with an international background, I bring a strong understanding of culture, consumer behavior, and the importance of relevant messaging. Looking ahead, I am interested in opportunities that allow me to combine my experience in brand management with my passion for communication, culture, and visual storytelling in dynamic industries.

Available to hire

Creative marketing professional with over five years of experience in brand strategy, campaign management, and content creation. Throughout my career, I have led integrated campaigns for major consumer brands, developing brand stories and communications that connect meaningfully with audiences across digital and physical touchpoints. Bilingual in English and French and with an international background, I bring a strong understanding of culture, consumer behavior, and the importance of relevant messaging. Looking ahead, I am interested in opportunities that allow me to combine my experience in brand management with my passion for communication, culture, and visual storytelling in dynamic industries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Advanced

Spanish; Castilian

Intermediate

Work Experience

Marketing Coordinator / Brand Manager / Social Media Manager at Urban Media

January 1, 2020 - January 1, 2025

Led national 360° campaigns for two major Canadian brands, directing creative and media strategy, campaign briefings, concept development, and approvals from idea through launch. Managed media plans across Social, Display, Search, DOOH, and Radio with budgets ranging from $100K to $2M, partnering with agencies and cross-functional teams to ensure brand consistency and business alignment. Drove acquisition and long-term brand growth through targeted digital campaigns, development of a national brand sound signature, content planning, and performance analysis to optimize future campaigns. Produced and managed content from ideation to publishing on Instagram and Facebook for urban Montreal accounts, including writing captions and creating assets in Canva and CapCut. Grew engagement by 30% and follower count by 19% in six months. Monitored Montreal-specific news and social trends to create timely, locally relevant content and optimize performance.