Hello, I'm Lydia Fuentes. I'm a fashion designer and creative director with over seven years of experience turning concepts into commercial collections. I thrive on collaborating with teams to develop seasonal lines, write technical sheets, coordinate suppliers, and ensure every piece aligns with the brand's business goals. I specialize in branding and visual storytelling, blending private-label development, styling, and creative direction to build cohesive brand identities. My work spans fashion and lifestyle brands across Latin America and the U.S., and I've helped drive growth through strategic visual merchandising, digital campaigns, and robust product design processes.

Lydia Fuentes

Hello, I'm Lydia Fuentes. I'm a fashion designer and creative director with over seven years of experience turning concepts into commercial collections. I thrive on collaborating with teams to develop seasonal lines, write technical sheets, coordinate suppliers, and ensure every piece aligns with the brand's business goals. I specialize in branding and visual storytelling, blending private-label development, styling, and creative direction to build cohesive brand identities. My work spans fashion and lifestyle brands across Latin America and the U.S., and I've helped drive growth through strategic visual merchandising, digital campaigns, and robust product design processes.

Available to hire

Hello, I’m Lydia Fuentes. I’m a fashion designer and creative director with over seven years of experience turning concepts into commercial collections. I thrive on collaborating with teams to develop seasonal lines, write technical sheets, coordinate suppliers, and ensure every piece aligns with the brand’s business goals.

I specialize in branding and visual storytelling, blending private-label development, styling, and creative direction to build cohesive brand identities. My work spans fashion and lifestyle brands across Latin America and the U.S., and I’ve helped drive growth through strategic visual merchandising, digital campaigns, and robust product design processes.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Creative Director at PURA PLAYA – LUXURY SWIMWEAR – EL SALVADOR
March 1, 2025 - October 16, 2025
Applied visual merchandising techniques, store layout design, and window displays. Created content for social media and increased sales by 40%.
Visual Merchandising Specialist at ALMACENES SIMAN - SIMAN.COM - EL SALVADOR
August 1, 2021 - October 16, 2025
Creative direction and styling coordination for e-commerce fashion content. Developed outfits by category, supervised photoshoots, and collaborated with creative teams on visual campaigns.
E-commerce Fashion Stylist at ALMACENES SIMAN - SIMAN.COM - EL SALVADOR
September 1, 2022 - October 16, 2025
Creative direction and styling coordination for e-commerce fashion content.
Textile & Surface Designer at DISTRIBUIDORA TEXTIL – El Salvador
November 1, 2020 - October 16, 2025
Responsible for KPI monitoring and investment budget preparation.
Fashion & Product Designer at STEFANY MODA - EL SALVADOR
May 1, 2019 - October 16, 2025
Directed creative strategies in marketing and advertising. Managed the creative department, fashion photography, and capsule collections.
Freelance Fashion Designer at CONKERTING DESIGN – Remote
June 1, 2025 - Present
Created surface patterns and textile designs for different products and accessories. Developed digital campaigns for partner brands.
Freelance Fashion Designer at CONKERTING DESIGN – Remote
June 1, 2025 - Present
Created surface patterns and textile designs for different products and accessories. Developed digital campaigns for partner brands.
Creative Director at PURA PLAYA – Luxury Swimwear
March 1, 2025 - October 16, 2025
Applied visual merchandising techniques, store layout design, and window displays. Created content for social media and increased sales by 40%.
Visual Merchandising Specialist at ALMACENES SIMAN - SIMAN.COM - EL SALVADOR
August 31, 2021 - October 16, 2025
Creative direction and styling coordination for e-commerce fashion content. Developed outfits by category, supervised photoshoots, and collaborated with creative teams on visual campaigns.
Fashion & Product Designer at STEFANY MODA - EL SALVADOR
May 31, 2019 - October 16, 2025
Directed creative strategies in marketing and advertising. Managed the creative department, fashion photography, and capsule collections.
Textile & Surface Designer at DISTRIBUIDORA TEXTIL – El Salvador
November 30, 2020 - October 16, 2025
Responsible for KPI monitoring and investment budget preparation.

Education

Bachelor’s Degree in Fashion Design at Universidad Francisco Gavidia - El Salvador
January 1, 2014 - January 1, 2021
Diploma in Coolhunting at Intermit Trends - Argentina
January 1, 2019 - January 1, 2019
Diploma in Fashion Marketing & Brand at Management
January 1, 2025 - January 1, 2025
Bachelor’s Degree in Fashion Design at Universidad Francisco Gavidia - El Salvador
January 1, 2014 - January 1, 2021
Diploma in Coolhunting at Intermit Trends - Argentina
January 1, 2019 - January 1, 2019

Qualifications

Diploma in Coolhunting
January 1, 2019 - October 16, 2025
Diploma in Fashion Marketing & Brand
January 1, 2025 - October 16, 2025
Bachelor’s Degree in Fashion Design
January 1, 2014 - January 1, 2021
Diploma in Fashion Marketing & Brand
January 11, 2030 - January 1, 2025
Diploma in Coolhunting
January 1, 2019 - January 1, 2019
Diploma in Fashion Marketing & Brand
January 11, 2030 - January 1, 2025

Industry Experience

Retail, Consumer Goods, Manufacturing, Media & Entertainment, Professional Services, Wholesale & Distribution