Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Lyn McFarlane is a digital marketing and growth marketer with 15+ years of experience across content, audience growth, product launches, and customer acquisition/retention—most recently focused in wellness, meditation, self-development and creator-led businesses. She’s led marketing teams and built scalable systems using audience insights and performance data to improve what gets created, promoted, and scaled. She has deep experience at Relax Me Online, a global meditation brand with 5M+ YouTube subscribers, where she partnered closely with founders to drive memberships, LTV, retention, and revenue growth. Lyn is known for combining strategic thinking with creative execution—building full-funnel content and conversion journeys across YouTube, paid social, email, web, CRM, and reporting.…Lyn McFarlane is a digital marketing and growth marketer with 15+ years of experience across content, audience growth, product launches, and customer acquisition/retention—most recently focused in wellness, meditation, self-development and creator-led businesses. She’s led marketing teams and built scalable systems using audience insights and performance data to improve what gets created, promoted, and scaled. She has deep experience at Relax Me Online, a global meditation brand with 5M+ YouTube subscribers, where she partnered closely with founders to drive memberships, LTV, retention, and revenue growth. Lyn is known for combining strategic thinking with creative execution—building full-funnel content and conversion journeys across YouTube, paid social, email, web, CRM, and reporting.

Lyn McFarlane

Social Media Manager, Digital Marketer, Project Manager, +4





Lyn McFarlane is a digital marketing and growth marketer with 15+ years of experience across content, audience growth, product launches, and customer acquisition/retention—most recently focused in wellness, meditation, self-development and creator-led businesses. She’s led marketing teams and built scalable systems using audience insights and performance data to improve what gets created, promoted, and scaled. She has deep experience at Relax Me Online, a global meditation brand with 5M+ YouTube subscribers, where she partnered closely with founders to drive memberships, LTV, retention, and revenue growth. Lyn is known for combining strategic thinking with creative execution—building full-funnel content and conversion journeys across YouTube, paid social, email, web, CRM, and reporting.…Lyn McFarlane is a digital marketing and growth marketer with 15+ years of experience across content, audience growth, product launches, and customer acquisition/retention—most recently focused in wellness, meditation, self-development and creator-led businesses. She’s led marketing teams and built scalable systems using audience insights and performance data to improve what gets created, promoted, and scaled. She has deep experience at Relax Me Online, a global meditation brand with 5M+ YouTube subscribers, where she partnered closely with founders to drive memberships, LTV, retention, and revenue growth. Lyn is known for combining strategic thinking with creative execution—building full-funnel content and conversion journeys across YouTube, paid social, email, web, CRM, and reporting.

Available to hire

Lyn McFarlane is a digital marketing and growth marketer with 15+ years of experience across content, audience growth, product launches, and customer acquisition/retention—most recently focused in wellness, meditation, self-development and creator-led businesses. She’s led marketing teams and built scalable systems using audience insights and performance data to improve what gets created, promoted, and scaled.

She has deep experience at Relax Me Online, a global meditation brand with 5M+ YouTube subscribers, where she partnered closely with founders to drive memberships, LTV, retention, and revenue growth. Lyn is known for combining strategic thinking with creative execution—building full-funnel content and conversion journeys across YouTube, paid social, email, web, CRM, and reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Marketing Manager at Relax Me Online Australia and Zen Media Group

August 16, 2026 - January 13, 2025

Marketing Manger at Brandshake

February 9, 2026 - Present

Brandshake Marketing Manager (Australia and USA clients) at Brandshake

February 1, 2026 - Present

Managed integrated marketing activity across 8 B2B and B2C client brands in a fast-paced agency environment, coordinating content, social, paid media, SEO, email, web, and reporting. Balanced competing campaign priorities, stakeholders, and deadlines. Improved delivery efficiency using AI tools, automation, and streamlined workflows; used reporting and audience/performance insights to identify opportunities and refine campaigns. Led social strategy, content planning/execution, and performance reporting; wrote and edited campaign copy across multiple channels. Managed paid social campaigns including creative optimisation and monitoring. Coordinated client WIPs and stakeholder communications to keep campaign timelines and delivery on track.

Marketing Manager at Relax Me Online & Zen Media Group

August 1, 2021 - January 31, 2025

Led the marketing function for one of the world’s largest meditation brands on YouTube, supporting an audience of 5M+ subscribers. Worked directly with the founder to drive customer acquisition, retention, memberships, product launches, and strategic growth across multiple digital products and revenue streams. Developed and executed YouTube and social content strategies; created content concepts and campaign messaging across long- and short-form formats. Led end-to-end strategy, execution and optimisation of 10+ product/course/membership launches across email, social, YouTube paid channels, and web; designed full-funnel customer journeys tied to lead generation, conversion and retention. Built CRM and automation systems to nurture audiences and support product/membership growth. Used audience research, community feedback, content performance insights and partner/business intelligence dashboards to inform decision-making. Reduced campaign delivery timelines by centralising systems and

Marketing and Communications Specialist (Contract) at Canterbury Hurlstone Park RSL

October 1, 2019 - August 1, 2021

Led loyalty and digital communications for a multi-venue hospitality group. Developed segmented campaigns and streamlined creative processes, improving engagement through targeted content across email, social, SMS and in-venue promotions. Revamped the group loyalty program using personalisation and segmentation to increase member engagement and improve retention. Strengthened campaign performance and brand visibility via SEO-focused website updates and paid media. Improved creative workflow and reduced campaign delivery times by streamlining production and briefing processes. Enhanced internal communications across marketing, operations and venue teams to improve execution quality and message consistency. Managed the loyalty program end-to-end and delivered multi-channel campaigns to promote events, offers and venue activities.

Marketing Manager (Seasonal Contract) at Scenic Luxury Cruises & Tours (Emerald/Evergreen brands)

January 1, 2019 - October 1, 2019

Delivered fast-paced multi-channel campaigns for two luxury travel brands, with a focus on email marketing, content creation and seasonal promotions. Owned the Emerald email portfolio end-to-end and supported broader campaigns across print, digital and TV. Wrote, launched and produced Scenic’s first direct-response TV ad; developed campaign content for email, web updates and blog posts. Managed cross-functional approvals and stakeholder coordination to ensure timely delivery of assets across TV, print and digital. Tracked campaign performance using Google Analytics and internal dashboards, reporting engagement and sales impact. Centralised email campaign ownership to reduce turnaround times and improve message alignment across platforms.

Fractional Marketing & Operations Consultant

January 1, 2017 - February 1, 2026

Partnered with founders and small businesses across wellness, lifestyle, fashion, eCommerce, and digital product companies. Developed marketing strategies and supported customer acquisition, launches, positioning, CRM, and growth. Built and marketed a fashion eCommerce brand, managing product positioning, Shopify, content, social marketing, and customer journeys. Delivered high-converting campaign assets including sales pages, email sequences, and event-related content to improve engagement and conversion. Improved operational workflows and digital experiences across client projects; built and optimised email funnels and automations to boost lead capture, conversion and reduce founder workload. Supported website rebuilds to improve UX and brand authority, and assisted event/conference marketing with aligned messaging, timely asset development and audience engagement.