Data-driven marketing professional with hands-on experience supporting website optimization, email marketing, paid advertising, analytics, and brand operations. Strong background in performance tracking, cross-functional coordination, and process improvement. Experienced in supporting campaigns, managing digital assets, and improving customer acquisition and retention through measurable results.

Lyndsey George

Data-driven marketing professional with hands-on experience supporting website optimization, email marketing, paid advertising, analytics, and brand operations. Strong background in performance tracking, cross-functional coordination, and process improvement. Experienced in supporting campaigns, managing digital assets, and improving customer acquisition and retention through measurable results.

Available to hire

Data-driven marketing professional with hands-on experience supporting website optimization,
email marketing, paid advertising, analytics, and brand operations. Strong background in
performance tracking, cross-functional coordination, and process improvement. Experienced in
supporting campaigns, managing digital assets, and improving customer acquisition and retention
through measurable results.

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Experience Level

Work Experience

Head of Marketing & Operations Lead at Pemberton Haunted Acres
July 1, 2024 - Present
Led end-to-end marketing strategy for a seasonal entertainment attraction, driving audience growth, ticket awareness, and actor recruitment. Maintained and optimized the website with ongoing seasonal updates, corrected errors, improved SEO, and managed form integrations, yielding a 71% increase in website traffic.
Marketing Intern at Independent Project
July 1, 2024 - January 1, 2026
Supported a startup marketing initiative with hands-on experience in website builders, design tools, analytics, and SEO. Created and optimized websites, templates, and branding assets using Wix, WordPress, Elementor, Canva, and Figma; gained exposure to marketing workflows.
Studio Manager at Alpha Midway Dance Studio
March 1, 2019 - October 1, 2023
Managed studio operations with a focus on customer experience, retention, and revenue-supporting initiatives. Supported promotional efforts through selective Instagram content and community outreach events. Achieved a 95% retention rate for a private course of ~30 participants; coordinated instructor training and onboarding to maintain consistent service quality; managed studio rentals, scheduling, internal logistics, and sales support; built partnerships with nearby studios and local promoters to increase brand visibility and referrals.
Event Operations Associate at PicFlips
April 1, 2019 - June 1, 2024
Set up and dismantled photo booth systems for live events, including photography equipment and supporting technology. Actively engaged attendees, explained the experience, directed poses, and encouraged participation, driving higher booth usage. Captured candid event photography and documented guest experiences for post-event sharing and brand visibility.
Inventory Control Specialist at Academy Sports + Outdoors
July 1, 2024 - November 1, 2025
Maintained inventory accuracy for a retail location valued at over $10M. Reduced overhead-related losses, saving approximately $1,200 per month through improved accuracy and process adherence. Entered and audited 400+ SKUs with strict timeframes while maintaining data integrity. Supported store leadership with reporting and inventory analysis.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Other