Lyn Ling

UX & UI Designer at BoardPro

Analyzed and researched user feedback from interviews, surveys, and NPS to identify UX pain points for single-board users; created prototypes and targeted user flows in Figma aligned with business priorities, improving task completion rates; built a scalable Figma component library with usage guidelines, enhancing design consistency and reducing inconsistencies by 80%; collaborated with product managers and developers during agile sprints for implementation.

UX & UI Designer at BoardPro

Analyzed and researched user feedback from interviews, surveys, and NPS scores to identify UX pain points for single-board users. A graphic designer with hands-on experience delivering visual systems for B2C brands, specialising in CIS development, cross-platform brand assets, and campaign-driven storytelling across digital and print. Created prototypes and targeted user flows in Figma, clearly aligning solutions with business priorities, resulting in improved task completion rates. Built and documented a scalable Figma component library with usage guidelines, enhancing design consistency across teams’ processes and reducing inconsistencies by 80%. Collaborated with product managers and developers during agile sprints for accurate design implementation.

UI & UX Designer / Graphic Designer at Waiheke Resources Trust

On-site multipurpose designer responsible for website audit, improving accessibility and content discoverability; developed reusable visual assets (promotional banners, CTA buttons, and UI elements) using WordPress; refined micro-interactions (hover states, animations) to boost user engagement; supported marketing with event posters, social media visuals, and email graphics to ensure consistent messaging across channels.

UI & UX Designer at Waiheke Resources Trust

Conducted a comprehensive website audit identifying structural inefficiencies, improving user accessibility and content discoverability. Developed reusable visual assets including promotional banners, CTA buttons, and UI elements using Wordpress, streamlining marketing initiatives and asset production. Enhanced user interactions through refinements of micro-interactions (hover states and animations), increasing user engagement. Supported the marketing team by designing event posters, social media visuals, and email graphics to ensure consistent visual messaging across channels.

Product Designer at Sharpshooter Basketball Ltd.

Redesigned the brand identity system to align with user needs and niche market positioning; defined IA, user flows, and high-fidelity wireframes for the company’s first mobile app; developed multi-channel campaign assets with consistent UI patterns to improve user trust and engagement; created a modular design system for promotional materials to ensure brand consistency across physical touchpoints.