LYNN W. KARIUKI

•Successfully manage corporate social media platforms, strengthening brand visibility and improving audience engagement by 40 %. •Lead internal communication campaigns, including a highly recognized internal campaign, which enhanced staff awareness and increased participation by 30 %. •Support external communication through drafting press releases, coordinating media relations, and assisting in crisis communication. •Lead crisis communication response to the national fuel shortage situation since 2022, monitoring developments daily on social media and compiling daily reports for management. •Represent communications on crisis calls, draft press releases, and manage social media concerns related to the fuel crisis, helping the company control the narrative and avoid major reputational escalations. •Produce high-quality corporate articles and newsletters by conducting interviews and generating relevant content. •Play a key role in planning and executing major CSR initiatives under education, road safety, and environmental pillars, ensuring smooth coordination with partners and communities. •Oversee logistics, supplier coordination, budgeting, and post-event evaluations for CSR events and campaigns, ensuring seamless execution. •Serve as Communications Lead for an ongoing product change campaign, developing the marketing launch deck and writing scripts for the campaign’s animation video as the team prepares for launch. •Sit on the project’s core team, attending trainings and documenting the campaign journey from planning through to launch. •Provide administrative support for the campaign, including sourcing merchandise, raising LPOs for trainings, coordinating photography and videography suppliers, and preparing briefs for artwork and communication materials.

Built customer relationships through consistent follow-ups and tailored sales support, contributing to a 20% increase in repeat sales. Converted incoming leads into sales using personalized product recommendations, achieving a 35% lead-to-sale conversion rate. Improved workflow efficiency by managing office paperwork, work orders, and internal sales processes. Strengthened collaboration between customers, painters, and dealers to ensure smooth service delivery. Supervised painting teams to maintain quality standards and timely project completion while increasing repeat and referral business through excellent customer service and professional on-site support.

Supported development of marketing promotions and offers that increased campaign reach by 15%. Prepared and edited proposals used to activate promotional activities across more than 50 outlets. Worked with digital agencies to strengthen the company’s online presence and brand communication. Conducted market visits to identify opportunities, monitor competitor activity, and maintain merchandising standards. Managed promotional material orders and inventory tracking, and supported coordination of field activities for market penetration and brand promotion.