I am a UX/UI designer with more than a decade of experience creating intuitive, human-centred digital products. I enjoy understanding user needs through research, collaboration, and testing, then translating those insights into clear and engaging experiences across web, mobile, and kiosk platforms. I have worked across retail, telecommunications, financial services, manufacturing, and HR technology, leading design improvements from early wireframes through to high-fidelity interfaces and delivery. I am passionate about thoughtful interaction design, consistent visual systems, and creating products that provide real value at every touchpoint.…

Wang Lee Yun

I am a UX/UI designer with more than a decade of experience creating intuitive, human-centred digital products. I enjoy understanding user needs through research, collaboration, and testing, then translating those insights into clear and engaging experiences across web, mobile, and kiosk platforms. I have worked across retail, telecommunications, financial services, manufacturing, and HR technology, leading design improvements from early wireframes through to high-fidelity interfaces and delivery. I am passionate about thoughtful interaction design, consistent visual systems, and creating products that provide real value at every touchpoint.…

Available to hire

I am a UX/UI designer with more than a decade of experience creating intuitive, human-centred digital products. I enjoy understanding user needs through research, collaboration, and testing, then translating those insights into clear and engaging experiences across web, mobile, and kiosk platforms.

I have worked across retail, telecommunications, financial services, manufacturing, and HR technology, leading design improvements from early wireframes through to high-fidelity interfaces and delivery. I am passionate about thoughtful interaction design, consistent visual systems, and creating products that provide real value at every touchpoint.

See more

Skills

Experience Level

Language

English
Advanced
Chinese
Fluent

Work Experience

Assistant Manager, UX/UI at Singapore Pools
July 1, 2023 - Present
Leading the design of a retail kiosk interface for lottery, sports, and horse racing betting. Enhancing user experience through intuitive navigation and streamlined interactions. Conducted user research and facilitated usability testing sessions to gather valuable feedback, driving informed design decisions. Established comprehensive design guidelines to maintain consistency across all user touch points. Integrated secure payment methods and implemented robust security measures to protect customer transactions and data within the Singapore Pools retail environment.
Experience Designer at Singtel
March 1, 2022 - May 1, 2023
Spearheaded the design direction for critical customer experiences, notably within challenging contexts like navigating Singtel's website and the iPhone buy flow bundle with SIM card integration by conducting usability testing, rigorous quality checks, and fostering collaboration with cross-functional teams and business stakeholders to ensure exceptional results.
UI/UX Consultant at Capgemini
September 1, 2021 - March 1, 2022
Delivered tailored solutions for financial services clients, particularly within banking. Spearheaded UX improvements for Standard Chartered Bank's Data, Analytics, and Insight dashboard in the COO Library (COOL) portal, prioritizing features for enhanced fraud detection efforts.
UI/UX Designer at In Mind Cloud
October 1, 2017 - September 1, 2021
Led comprehensive usability analyses, crafting wireframe flows to revamp UI designs in response to new business requirements. Collaborated closely with the product owner and development teams to ensure timely releases.
Digital Designer at HerdHR
February 1, 2015 - June 1, 2017
Crafted comprehensive product solutions through end-to-end usability testing, collaborating closely with stakeholders to enhance the HR system.
Web & Graphic Designer at Arcadier
July 1, 2014 - December 1, 2014
Oversaw user interface and experience design for food ordering on Arcadier's web browser app, ensuring a cohesive and engaging user experience.
Graphic Designer Intern at *SCAPE
March 1, 2012 - June 1, 2012
Provided comprehensive assistance in graphic design, creating various promotional materials and updating website content.

Education

User Experience Design (Part Time) at General Assembly
November 1, 2017 - February 1, 2018
Bachelor Of Design(Communication Design) at SIM - RMIT University
July 1, 2013 - June 30, 2014
Diploma In Digital Media Design (Interaction Design) at Nanyang Polytechnic
April 1, 2010 - May 1, 2013
NITEC In Digital Media Design (Interactive Design) at Institute of Technical Education
January 1, 2008 - December 31, 2009
User Experience Design at General Assembly
November 1, 2017 - February 1, 2018
Bachelor Of Design(Communication Design) at SIM - RMIT University
July 1, 2013 - June 1, 2014
Diploma In Digital Media Design (Interaction Design) at Nanyang Polytechnic
April 1, 2010 - May 1, 2013
NITEC In Digital Media Design (Interactive Design) at Institute of Technical Education
January 1, 2008 - December 1, 2009
User Experience Design (Part Time) at General Assembly
November 1, 2017 - February 1, 2018
Bachelor of Design (Communication Design) at SIM - RMIT University
July 1, 2013 - June 1, 2014
Diploma in Digital Media Design (Interaction Design) at Nanyang Polytechnic
April 1, 2010 - May 1, 2013
NITEC in Digital Media Design (Interactive Design) at Institute of Technical Education
January 1, 2008 - December 1, 2009
User Experience Design (Part Time) at General Assembly
November 1, 2017 - February 1, 2018
Bachelor of Design (Communication Design) at SIM - RMIT University
July 1, 2013 - June 1, 2014
Diploma in Digital Media Design (Interaction Design) at Nanyang Polytechnic
April 1, 2010 - May 1, 2013
NITEC in Digital Media Design (Interactive Design) at Institute of Technical Education
January 1, 2008 - December 1, 2009
User Experience Design (Part Time) at General Assembly
November 1, 2017 - February 1, 2018
Bachelor of Design (Communication Design) at SIM - RMIT University
July 1, 2013 - June 1, 2014
Diploma in Digital Media Design (Interaction Design) at Nanyang Polytechnic
April 1, 2010 - May 1, 2013
NITEC in Digital Media Design (Interactive Design) at Institute of Technical Education
January 1, 2008 - December 1, 2009
User Experience Design (Part Time) at General Assembly
November 1, 2017 - February 1, 2018
Bachelor of Design (Communication Design) at SIM - RMIT University
July 1, 2013 - June 1, 2014
Diploma in Digital Media Design (Interaction Design) at Nanyang Polytechnic
April 1, 2010 - May 1, 2013
NITEC in Digital Media Design (Interactive Design) at Institute of Technical Education
January 1, 2008 - December 1, 2009
User Experience Design (Part Time) at General Assembly
November 1, 2017 - February 1, 2018
Bachelor of Design (Communication Design) at SIM - RMIT University
July 1, 2013 - June 1, 2014
Diploma in Digital Media Design (Interaction Design) at Nanyang Polytechnic
April 1, 2010 - May 1, 2013
NITEC in Digital Media Design (Interactive Design) at Institute of Technical Education
January 1, 2008 - December 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Financial Services, Media & Entertainment, Retail, Telecommunications, Manufacturing

Skills

Experience Level