With a decade of specialized experience in this dynamic field, I bring extensive knowledge and insights to my work. My approach centers on deeply understanding user needs, ensuring that interactions are seamless and intuitive. I thrive on the challenge of creating digital products that not only meet but exceed user expectations, delighting them with every touchpoint. At the heart of my design philosophy is a commitment to human-centric principles, grounded in empathy, thorough research, and iterative prototyping. I believe in the power of collaboration and user feedback to refine and enhance designs, resulting in products that deliver real value and leave a lasting impact. I am dedicated to crafting exceptional user experiences that resonate with audiences.

Wang Lee Yun

With a decade of specialized experience in this dynamic field, I bring extensive knowledge and insights to my work. My approach centers on deeply understanding user needs, ensuring that interactions are seamless and intuitive. I thrive on the challenge of creating digital products that not only meet but exceed user expectations, delighting them with every touchpoint. At the heart of my design philosophy is a commitment to human-centric principles, grounded in empathy, thorough research, and iterative prototyping. I believe in the power of collaboration and user feedback to refine and enhance designs, resulting in products that deliver real value and leave a lasting impact. I am dedicated to crafting exceptional user experiences that resonate with audiences.

Available to hire

With a decade of specialized experience in this dynamic field, I bring extensive knowledge and insights to my work. My approach centers on deeply understanding user needs, ensuring that interactions are seamless and intuitive. I thrive on the challenge of creating digital products that not only meet but exceed user expectations, delighting them with every touchpoint.

At the heart of my design philosophy is a commitment to human-centric principles, grounded in empathy, thorough research, and iterative prototyping. I believe in the power of collaboration and user feedback to refine and enhance designs, resulting in products that deliver real value and leave a lasting impact. I am dedicated to crafting exceptional user experiences that resonate with audiences.

See more

Experience Level

Expert
Expert

Language

English
Advanced
Chinese
Fluent

Work Experience

Assistant Manager, UX/UI at Singapore Pools
July 1, 2023 - Present
Leading the design of a retail kiosk interface for lottery, sports, and horse racing betting. Enhancing user experience through intuitive navigation and streamlined interactions. Conducted user research and facilitated usability testing sessions to gather valuable feedback, driving informed design decisions. Established comprehensive design guidelines to maintain consistency across all user touch points. Integrated secure payment methods and implemented robust security measures to protect customer transactions and data within the Singapore Pools retail environment.
Experience Designer at Singtel
March 1, 2022 - May 1, 2023
Spearheaded the design direction for critical customer experiences, notably within challenging contexts like navigating Singtel's website and the iPhone buy flow bundle with SIM card integration by conducting usability testing, rigorous quality checks, and fostering collaboration with cross-functional teams and business stakeholders to ensure exceptional results.
UI/UX Consultant at Capgemini
September 1, 2021 - March 1, 2022
Delivered tailored solutions for financial services clients, particularly within banking. Spearheaded UX improvements for Standard Chartered Bank's Data, Analytics, and Insight dashboard in the COO Library (COOL) portal, prioritizing features for enhanced fraud detection efforts.
UI/UX Designer at In Mind Cloud
October 1, 2017 - September 1, 2021
Led comprehensive usability analyses, crafting wireframe flows to revamp UI designs in response to new business requirements. Collaborated closely with the product owner and development teams to ensure timely releases.
Digital Designer at HerdHR
February 1, 2015 - June 1, 2017
Crafted comprehensive product solutions through end-to-end usability testing, collaborating closely with stakeholders to enhance the HR system.
Web & Graphic Designer at Arcadier
July 1, 2014 - December 1, 2014
Oversaw user interface and experience design for food ordering on Arcadier's web browser app, ensuring a cohesive and engaging user experience.
Graphic Designer Intern at *SCAPE
March 1, 2012 - June 1, 2012
Provided comprehensive assistance in graphic design, creating various promotional materials and updating website content.

Education

User Experience Design (Part Time) at General Assembly
November 1, 2017 - February 1, 2018
Bachelor Of Design(Communication Design) at SIM - RMIT University
July 1, 2013 - June 30, 2014
Diploma In Digital Media Design (Interaction Design) at Nanyang Polytechnic
April 1, 2010 - May 1, 2013
NITEC In Digital Media Design (Interactive Design) at Institute of Technical Education
January 1, 2008 - December 31, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services

Experience Level

Expert
Expert

Hire a UX Designer

We have the best ux designer experts on Twine. Hire a ux designer in Singapore today.