Lynn Elkhoury

Developed the complete brand identity and aesthetic system from scratch, transforming an inconsistent presence into a recognizable, credible wellness brand. Created short-form video and graphic content with a focus on clarity and brand alignment. Engineered a viral content strategy for science-backed reels, achieving 1M+ views and a 200k+ increase in organic followers within 12 months. Directly contributed to higher client inquiries and bookings by establishing authority, trust, and positioning in the wellness industry.

Developed the complete brand identity and aesthetic system from scratch, transforming an inconsistent presence into a recognizable, credible wellness brand. Shot and edited short-form video content and graphics, ensuring clarity, accuracy, and strong brand alignment. Engineered a viral content strategy for science-based reels, resulting in multiple 1M+ view videos and a 200k+ increase in organic following within 12 months. Directly contributed to increased client inquiries and bookings by establishing authority, trust, and positioning within the wellness industry. Created a scalable content system across ideation, scripting, production, editing, and publishing, generating 3,000+ pre-orders and onboarding 1,000+ current active users.

Created a social-first content design to drive engagement and cultural relevance, including building the brand ecosystem from the ground up: defined positioning, tone of voice, visual system, and storytelling framework across digital platforms. Built a scalable content engine spanning ideation, scripting, production, editing, and publishing, optimized for engagement and conversion, generating 3,000+ pre-orders and onboarding 1,000+ active users. Managed a $1K/month Meta Ads budget, maintaining a consistent pipeline of 30+ qualified patient leads per month through performance tracking and creative optimization.