Available to hire
I’m a Creative Strategist and Content Manager with 4+ years of experience building, managing, and scaling brand presence across social platforms. I develop social-first strategies and create scroll-stopping video and graphic content that translate brand narratives into culturally relevant storytelling.
I’m a strong cross-functional collaborator with hands-on experience shooting, editing, writing, and executing content in fast-paced environments, delivering engaging campaigns and measurable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
Arabic
Advanced
Work Experience
Community Manager at Seed Health and Wellness Centre
January 1, 2022 - December 31, 2024Directed all-in-house photography, videography, and graphic design across digital and social channels, ensuring consistent visual quality and brand alignment. Executed integrated marketing campaigns across social media, SEO, and paid digital advertising, contributing to an 80% increase in patient volume within 12 months.
Co-Founder & Content Manager at Ease Up App
January 1, 2023 - PresentCreated social-first content designed to drive engagement and cultural relevance, including trend-led posts and community-driven storytelling. Built the brand ecosystem from the ground up, defined positioning and tone of voice across digital platforms. Wrote and edited short-form video content and graphics for clear, consistent storytelling. Engineered a viral content strategy for science-based reels and grew organic following substantially.
Creative Strategist & Brand Manager at Alexandra Daccache
January 1, 2024 - PresentDeveloped the complete brand identity and aesthetic system from scratch, transforming an inconsistent presence into a recognizable, credible wellness brand. Shot and edited short-form video content and graphics, ensuring clarity, accuracy, and strong brand alignment. Engineered a viral content strategy for science-based reels, resulting in multiple 1M+ view videos and a 200k+ increase in organic following within 12 months. Directly contributed to increased client inquiries and bookings by establishing authority, trust, and positioning within the wellness industry. Created a scalable content system across ideation, scripting, production, editing, and publishing, generating 3,000+ pre-orders and onboarding 1,000+ current active users.
Creative Strategist & Content Manager at Alexandra Daccache
January 1, 2024 - PresentDeveloped the complete brand identity and aesthetic system from scratch, transforming an inconsistent presence into a recognizable, credible wellness brand. Created short-form video and graphic content with a focus on clarity and brand alignment. Engineered a viral content strategy for science-backed reels, achieving 1M+ views and a 200k+ increase in organic followers within 12 months. Directly contributed to higher client inquiries and bookings by establishing authority, trust, and positioning in the wellness industry.
Content & Brand Manager at Ease Up App
January 1, 2023 - PresentCreated a social-first content design to drive engagement and cultural relevance, including building the brand ecosystem from the ground up: defined positioning, tone of voice, visual system, and storytelling framework across digital platforms. Built a scalable content engine spanning ideation, scripting, production, editing, and publishing, optimized for engagement and conversion, generating 3,000+ pre-orders and onboarding 1,000+ active users. Managed a $1K/month Meta Ads budget, maintaining a consistent pipeline of 30+ qualified patient leads per month through performance tracking and creative optimization.
Education
Bachelor of Arts in Media Production at Toronto Metropolitan University
September 1, 2019 - September 1, 2023Bachelor of Arts in Media Production at Toronto Metropolitan University
September 1, 2019 - September 1, 2023Qualifications
Industry Experience
Media & Entertainment, Professional Services, Healthcare, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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