I'm Lynx, a Creative Director with 20 years of experience delivering high-impact campaigns at award-winning multinational agencies, including McCann Worldgroup and Publicis Groupe. I have a proven track record of winning high-stakes pitches and driving brand recognition for global brands like Microsoft, GSK, and Mastercard. After topping Boston Consulting Group's RISE Digital Marketing & eCommerce Accelerator programme, I now blend deep creative expertise with marketing frameworks to provide Strategic Creative Marketing Consultancy for growth-focused brands.

Lynx NG

I'm Lynx, a Creative Director with 20 years of experience delivering high-impact campaigns at award-winning multinational agencies, including McCann Worldgroup and Publicis Groupe. I have a proven track record of winning high-stakes pitches and driving brand recognition for global brands like Microsoft, GSK, and Mastercard. After topping Boston Consulting Group's RISE Digital Marketing & eCommerce Accelerator programme, I now blend deep creative expertise with marketing frameworks to provide Strategic Creative Marketing Consultancy for growth-focused brands.

Available to hire

I’m Lynx, a Creative Director with 20 years of experience delivering high-impact campaigns at award-winning multinational agencies, including McCann Worldgroup and Publicis Groupe. I have a proven track record of winning high-stakes pitches and driving brand recognition for global brands like Microsoft, GSK, and Mastercard.

After topping Boston Consulting Group’s RISE Digital Marketing & eCommerce Accelerator programme, I now blend deep creative expertise with marketing frameworks to provide Strategic Creative Marketing Consultancy for growth-focused brands.

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Language

English
Fluent
Chinese
Advanced
Japanese
Beginner

Work Experience

Freelance Creative / Marketing Consultant
January 1, 2009 - Present
Designed innovative creative content strategies that delivered impactful results, driving audience engagement across diverse industries and platforms for over 16 years
Founding Partner at Chrysalix Creatives
January 1, 2009 - January 1, 2023
Co-founded and sustained a lean creative agency for 14 years, servicing clients across the finance and tech industries
Senior Creative at TMP Worldwide
January 1, 2007 - January 1, 2009
Led full-cycle creative campaigns, enhancing client recruitment outcomes through quantified data metrics; Presented at high-level meetings to convince stakeholders to take on multinational projects
Copywriter at Sparkfury Creative Consultants
January 1, 2006 - January 1, 2007
Wrote compelling copy that contributed to successful pitches and new client acquisitions; Crafted content that elevated brand narratives across print, digital, and other marketing channels
Content Team Leader/Product Manager at PCS Security
January 1, 2003 - January 1, 2006
Led the design and launch of a security document scanner which evolved into devices used at major checkpoints today. Aligned technical specifications with usability to drive product adoption. Collaborated across departments to refine product messaging, driving greater market visibility and improved customer engagement

Education

Bachelor’s Degree in Psychology at Murdoch University
January 11, 2030 - February 26, 2026
Diploma in Digital Media Design at Nanyang Polytechnic
January 11, 2030 - February 26, 2026

Qualifications

Digital Marketing & eCommerce Accelerator (DMEA), Boston Consulting Group
January 11, 2030 - February 26, 2026
Content Marketing, HubSpot Academy
January 11, 2030 - February 26, 2026
Information Visualization Specialization
January 11, 2030 - February 26, 2026
Mindfulness-Based Stress Reduction Course
January 11, 2030 - February 26, 2026
Innovation: From Creativity to Entrepreneurship Specialization
January 11, 2030 - February 26, 2026
Creating Digital Retail Touchpoints
January 11, 2030 - February 26, 2026
Strategic Innovation: Building & Sustaining Innovative Organizations
January 11, 2030 - February 26, 2026
Strategic Innovation: Managing Innovation Initiatives
January 11, 2030 - February 26, 2026
Research Design: Inquiry and Discovery
January 11, 2030 - February 26, 2026
Agile Innovation
January 11, 2030 - February 26, 2026
Introduction to XR
January 11, 2030 - February 26, 2026
Know Customers Through Human-centered Approach
January 11, 2030 - February 26, 2026
Positive Psychology
January 11, 2030 - February 26, 2026
Design-Led Strategy: Design Thinking for Business Strategy and Entrepreneurship
January 11, 2030 - February 26, 2026

Industry Experience

Professional Services, Software & Internet, Financial Services, Media & Entertainment, Non-Profit Organization, Retail, Computers & Electronics, Consumer Goods, Agriculture & Mining, Healthcare, Other