Available to hire
Marketing strategist turned freelance web and brand designer. I specialize in clean, conversion-focused website builds (WordPress, Squarespace, GoDaddy) and polished design assets like branded Google Docs, pitch decks, and client-facing templates. If you need something that looks professional, cohesive, and actually makes sense to your audience — I’m your person.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Founder & Principal Consultant at Lyndsey McPherson Consulting
January 1, 2023 - November 30, 2024Led full client onboarding through long-term optimization; built scalable discovery, reporting, and benchmarking systems; designed onboarding and strategy workflows; partnered cross-functionally to improve delivery efficiency and client outcomes; trained and supported account teams on strategy and process improvements; led website redesigns from strategy through launch; implemented on-site and local SEO improvements to drive client growth and retention.
Freelance Web Designer & Marketing Strategist at McPherson Consulting
November 1, 2024 - PresentPartner with marketing agencies and growing businesses to translate brand strategy and wireframes into conversion-focused websites. Provide UI/UX optimization, brand-aligned visual systems, and SEO-aware page structure. Services include website design and buildouts (WordPress, Divi, Elementor, Squarespace), page-level design execution, and white-label support for agency teams.
Host, Editor, Producer, & Creator at Epilogues and Epiphanies
July 1, 2022 - PresentProduce a podcast that explores what it means to be human and how life and the universe work through the lens of TV and Film.
Digital Marketing Strategist at Studio 8E8
January 1, 2025 - January 1, 2026Develop system processes and documentation for integrating marketing strategists into the client experience. Create visual prototypes and timelines for client expectations, set and communicate requirements, and develop integrated strategies for client marketing services. Serve as primary client contact for packages; oversee optimizations and system enhancements; produce branded recap documents and transition forms for client onboarding and listings database updates. Assist in enhancing local SEO processes.
Digital Services Consultant at Hibu
October 1, 2024 - November 1, 2024Establish strong client connections at the point of sale, guiding fulfillment, proofing, and go-live processes for a seamless experience. Lead onboarding consultations to identify differentiators, document insights, assist clients with cross-platform connections, review pre-live products for accuracy, set expectations, and support client retention through escalations and task acceleration. Collaborate with cross-functional teams to ensure seamless project delivery.
New Client Team - Onboarding Strategist at RevLocal
June 1, 2024 - October 1, 2024Promoted to streamline and enhance the client onboarding experience. Collaborate with sales and operations to ensure efficient onboarding with clear strategic expectations. Serve as the key technical setup point for all services and coordinate across teams to ensure a high-quality client experience.
Digital Marketing Strategist at RevLocal
January 1, 2023 - June 1, 2024Develop and execute strategic digital marketing plans for small and mid-sized businesses, focusing on SEO, PPC, and social media strategies. Manage client accounts, provide ongoing support, reporting, and campaign optimization to maximize ROI. Build long-term client relationships through proactive communication.
Senior Creative Project Management Specialist at Hilton Grand Vacations
September 1, 2022 - January 1, 2023Coordinate with creative teams and freelancers to drive marketing projects, acting as the point of contact for internal clients and project lead for vacation rental marketing efforts. Oversee design reviews for the new portal and build collaborative partner relationships with internal client teams.
Marketing Project Manager at Mount Vernon Nazarene University
August 1, 2017 - August 1, 2022Drive deadlines with clients, creative teams, and university leadership. Serve as the primary point of contact for on-campus client teams, manage budgets and objectives, provide creative direction, and build strategic communication plans across print, email, web, social media, and targeted ads.
Psychology Departmental Assistant at Mount Vernon Nazarene University
August 1, 2012 - May 1, 2013Grade papers, run errands, assist with office responsibilities, code qualitative research for professors.
Marketing & Communication Intern at Trupointe Cooperative
June 1, 2010 - December 1, 2011Proofreading and writing internal/external publications, website updates, employee directory updates, photos for the database, and planning customer appreciation events. Drafted guidelines for rebranding and coordinated schedules with executives for events.
Media Relations Intern at Ericho Communications
June 1, 2011 - July 1, 2011Conducted client-relevant research, updated weekly PR campaign progress reports, managed regional call lists, and coordinated interviews between clients and the press.
Education
MA in Counseling (Summa Cum Laude) at Mount Vernon Nazarene University
January 11, 2030 - February 26, 2026Master of Arts (M.A.) at MidAmerica Nazarene University
January 1, 2014 - January 1, 2017Bachelor of Arts (B.A.) at Mount Vernon Nazarene University
January 1, 2009 - January 1, 2013Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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