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Hi, I’m Lyssa Gagné, a Senior Brand Designer focused on building scalable brand systems, creative operations, and AI-enabled workflows across distributed marketing teams. I design and implement repeatable processes that empower cross-functional partners to produce on-brand visuals efficiently while maintaining governance and accessibility. I thrive on turning complex briefs into structured, collaborative creative solutions—developing prompts, templates, and documentation that enable non-designers to contribute confidently while upholding brand integrity.…Hi, I’m Lyssa Gagné, a Senior Brand Designer focused on building scalable brand systems, creative operations, and AI-enabled workflows across distributed marketing teams. I design and implement repeatable processes that empower cross-functional partners to produce on-brand visuals efficiently while maintaining governance and accessibility. I thrive on turning complex briefs into structured, collaborative creative solutions—developing prompts, templates, and documentation that enable non-designers to contribute confidently while upholding brand integrity.

Lyssa Gagné

Brand Designer, Graphic Designer, Designer, +2

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Hi, I’m Lyssa Gagné, a Senior Brand Designer focused on building scalable brand systems, creative operations, and AI-enabled workflows across distributed marketing teams. I design and implement repeatable processes that empower cross-functional partners to produce on-brand visuals efficiently while maintaining governance and accessibility. I thrive on turning complex briefs into structured, collaborative creative solutions—developing prompts, templates, and documentation that enable non-designers to contribute confidently while upholding brand integrity.…Hi, I’m Lyssa Gagné, a Senior Brand Designer focused on building scalable brand systems, creative operations, and AI-enabled workflows across distributed marketing teams. I design and implement repeatable processes that empower cross-functional partners to produce on-brand visuals efficiently while maintaining governance and accessibility. I thrive on turning complex briefs into structured, collaborative creative solutions—developing prompts, templates, and documentation that enable non-designers to contribute confidently while upholding brand integrity.

Available to hire

Hi, I’m Lyssa Gagné, a Senior Brand Designer focused on building scalable brand systems, creative operations, and AI-enabled workflows across distributed marketing teams. I design and implement repeatable processes that empower cross-functional partners to produce on-brand visuals efficiently while maintaining governance and accessibility.

I thrive on turning complex briefs into structured, collaborative creative solutions—developing prompts, templates, and documentation that enable non-designers to contribute confidently while upholding brand integrity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Brand Designer at Xello

February 5, 2024 - May 11, 2026

● Owned the visual identity and experiential branding for Future World 2026, developing a scalable multi-channel campaign system spanning social, paid advertising, presentations, environmental graphics, and exhibition concepts under the direction of senior marketing leadership. ● Designed integrated marketing assets across paid advertising, social campaigns, landing pages, presentations, and event experiences, supporting Xello's brand evolution toward a more mature, photography-led visual language. ● Contributed to visual evolution initiatives transitioning the brand toward a more mature, photography-driven language, informed by audience research and aligned with the organization's institutional buyer positioning. ● Designed and built Xello's annual State of College & Career Readiness report, including custom data visualisation frameworks and a modular Canva system that non-designers could reproduce and update independently. ● Developed scalable presentation and marketing asset systems, including modular templates and branded frameworks, supporting consistent execution across brand, marketing, communications, and leadership teams.

Graphic Designer (Contract) at SwitchHealth

September 1, 2023 - January 31, 2024

Brand systems and creative operations with AI-driven workflows across marketing teams; led cross-functional collaboration on visual governance and strategy.

Brand Designer at Maple

June 30, 2020 - June 29, 2023

● Developed and maintained Maple's visual brand standards across marketing, sales, and communications materials. ● Designed marketing collateral systems including presentations, one-pagers, proposals, case studies, and sales enablement assets supporting marketing and sales teams. ● Contributed to the visual execution and template architecture for a scalable self-serve brand ecosystem supporting cross-functional marketing and sales teams. ● Created presentation systems and branded documentation frameworks improving consistency across distributed marketing initiatives. ● Partnered with marketing stakeholders to translate strategic messaging into cohesive visual campaigns and customer-facing experiences.

Graphic Design (Contract) at UN PRME

July 31, 2021 - December 30, 2021

Graphic Designer (Contract) at Digital Main Street

August 31, 2021 - December 30, 2020

Graphic Designer at Calendar Club Canada

June 2, 2019 - January 30, 2020