Creation of a range of Italian tomato sauces

Designed a complete packaging system for a premium range of Italian tomato sauces. The goal was to create a strong, authentic identity inspired by traditional Italian cuisine while ensuring high shelf impact and clear product differentiation.
I developed a cohesive visual system combining bold typography, rich food imagery, and a refined color code for each recipe. The result is a unified yet flexible range that enhances brand recognition and highlights product quality.