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I'm a brand strategist and creative experienced in helping early-stage brands and media projects go from an idea to something people actually recognize. Whether you're trying to figure out your positioning, name your brand, or build out your visual identity, I can help. - Skilled in brand strategy, competitor research, naming, and content strategy - Full project ownership from research through to finished visual identity - Comfortable jumping into just one piece of a project too — strategy, content, or design less…I'm a brand strategist and creative experienced in helping early-stage brands and media projects go from an idea to something people actually recognize. Whether you're trying to figure out your positioning, name your brand, or build out your visual identity, I can help. - Skilled in brand strategy, competitor research, naming, and content strategy - Full project ownership from research through to finished visual identity - Comfortable jumping into just one piece of a project too — strategy, content, or design less

Alina Nelyubova

Brand Strategist, Art Director, Designer, +2

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I'm a brand strategist and creative experienced in helping early-stage brands and media projects go from an idea to something people actually recognize. Whether you're trying to figure out your positioning, name your brand, or build out your visual identity, I can help. - Skilled in brand strategy, competitor research, naming, and content strategy - Full project ownership from research through to finished visual identity - Comfortable jumping into just one piece of a project too — strategy, content, or design less…I'm a brand strategist and creative experienced in helping early-stage brands and media projects go from an idea to something people actually recognize. Whether you're trying to figure out your positioning, name your brand, or build out your visual identity, I can help. - Skilled in brand strategy, competitor research, naming, and content strategy - Full project ownership from research through to finished visual identity - Comfortable jumping into just one piece of a project too — strategy, content, or design less

Available to hire

I’m a brand strategist and creative experienced in helping early-stage brands and media projects go from an idea to something people actually recognize. Whether you’re trying to figure out your positioning, name your brand, or build out your visual identity, I can help.

Skilled in brand strategy, competitor research, naming, and content strategy
Full project ownership from research through to finished visual identity
Comfortable jumping into just one piece of a project too — strategy, content, or design
less

Skills

Language

Russian

Fluent

English

Advanced

Work Experience

Founder & Brand Strategist at underart (media platform for multidisciplinary artists)

January 1, 2025 - Present

Developed positioning and target-audience definition for a media brand centered on artists’ creative and personal journeys. Conducted competitive analysis against international creative media (i-D, Dazed, 032c, Kinfolk, The Face, Seasons). Produced a full pilot content library, including in-depth interviews with visual artists and creative communities.

Founder & Brand Strategist at imho (independent media brand)

January 1, 2025 - Present

Identified and validated a market hypothesis for personalized local lifestyle media through competitive analysis of 10 active channels. Selected the best platform (Telegram vs. Instagram) using audience research and a live poll. Developed naming, brand voice, content rubrication, and a full visual identity; produced launch-ready Instagram and Telegram mockups.

UX Researcher & Product Designer (concept project) at My Trip (travel planning app)

January 1, 2024 - December 31, 2024

Conducted qualitative and quantitative user research to inform product hypotheses and design decisions. Designed core UX/UI and user scenarios; produced a screencast walkthrough of the final product.

Brand Strategy Case Study (mentored) at NATURA (case study)

January 1, 2024 - December 31, 2024

Built a full brand strategy using archetype and psychographic analysis, target audience and competitor mapping, Goethe’s color theory, the BPS model, Thomas Gad’s 4D branding model, and SWOT analysis. Delivered the strategy through a complete brand identity, advertising visuals, and packaging design.

Event & Marketing Producer at laaskar.io Music Festival

January 1, 2024 - December 31, 2024

Led full-cycle production of a music festival as an offline promotion strategy for an independent music collective and its artists. Managed artist booking and communication, venue sourcing, budget, logistics, and on-site operations. Directed promotional materials and coordinated a synchronized rollout across multiple online and offline channels. Result: 300+ tickets sold, feature mention in Anti-Glyanets (300,000+ subscribers), and increased visibility and artist fees for the label.

Production Lead at Independent photo production (collaboration with Sputnik Supervision)

January 1, 2023 - December 31, 2023

Ran a full production cycle on a constrained budget: negotiated a venue in central Moscow, sourced vendors and crew, handled equipment needs, catering, and logistics. Managed the budget and schedule end-to-end; oversaw the shoot, retouching, and final presentation of the project.

Founder & Art Director at INSCAPE Magazine (independent print publication)

January 1, 2022 - December 31, 2022

Founded and led an independent print magazine from concept to release: editorial direction, interviews, research, layout, printing, and merchandise.