I am a data-driven Paid Media Specialist passionate about turning ad spend into measurable business growth. I specialize in structuring, launching, and optimizing high-converting paid campaigns across TikTok, Facebook, and Instagram. My focus is always on lowering Acquisition Costs (CPA) and maximizing ROI through strategic audience targeting and creative ad testing.
Key Experience & Client Portfolio:
I have hands-on experience managing digital marketing, lead generation, and paid ad funnels for diverse businesses, including:
E-Commerce & Food Brands (e.g., Ibn-e-Rahat Cafe): Developed local targeting strategies and managed TikTok Ad campaigns focused on driving direct foot traffic and viral visibility.
B2B & Tech Agencies (e.g., Engineer Zone): Designed and executed targeted lead generation campaigns to capture high-quality client inquiries.
Independent Creators & Service Providers (e.g., Noreen Afshan & Kamran Khan): Built custom promotional funnels and managed lead acquisition strategies to scale their client outreach.
Core Skills:
Campaign Architecture | Paid Social Strategy (TikTok, Meta) | B2B Lead Generation | Budget Optimization & A/B Testing | Performance Analytics
I am highly adaptable to international markets and am ready to bring my proactive execution and fresh marketing insights to your team.
Work Experience
Education
Qualifications
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