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I am Marc-Antoine L. Frenette, a Creative Director and Brand Strategist with 20+ years of experience leading integrated campaigns, brand storytelling, and consumer-facing product development. I combine creative leadership, strategic positioning, and hands-on production experience, having directed campaigns for global brands while also building and scaling my own premium DTC brand. My work translates business goals into clear creative ideas, compelling narratives, and effective marketing systems that drive both brand value and commercial results.…I am Marc-Antoine L. Frenette, a Creative Director and Brand Strategist with 20+ years of experience leading integrated campaigns, brand storytelling, and consumer-facing product development. I combine creative leadership, strategic positioning, and hands-on production experience, having directed campaigns for global brands while also building and scaling my own premium DTC brand. My work translates business goals into clear creative ideas, compelling narratives, and effective marketing systems that drive both brand value and commercial results.

Marc-Antoine L. Frenette

Creative Director, Brand Strategist, Film Director, +2

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I am Marc-Antoine L. Frenette, a Creative Director and Brand Strategist with 20+ years of experience leading integrated campaigns, brand storytelling, and consumer-facing product development. I combine creative leadership, strategic positioning, and hands-on production experience, having directed campaigns for global brands while also building and scaling my own premium DTC brand. My work translates business goals into clear creative ideas, compelling narratives, and effective marketing systems that drive both brand value and commercial results.…I am Marc-Antoine L. Frenette, a Creative Director and Brand Strategist with 20+ years of experience leading integrated campaigns, brand storytelling, and consumer-facing product development. I combine creative leadership, strategic positioning, and hands-on production experience, having directed campaigns for global brands while also building and scaling my own premium DTC brand. My work translates business goals into clear creative ideas, compelling narratives, and effective marketing systems that drive both brand value and commercial results.

Available to hire

I am Marc-Antoine L. Frenette, a Creative Director and Brand Strategist with 20+ years of experience leading integrated campaigns, brand storytelling, and consumer-facing product development. I combine creative leadership, strategic positioning, and hands-on production experience, having directed campaigns for global brands while also building and scaling my own premium DTC brand.

My work translates business goals into clear creative ideas, compelling narratives, and effective marketing systems that drive both brand value and commercial results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Work Experience

Founder & Lead Brand Strategist at BRAVE Vision

January 1, 2016 - Present

Founded and developed a premium DTC eyewear brand, leading all aspects of brand strategy, product development, marketing, and growth. Key achievements included conceiving and launching 6 limited-edition product collections (2,400+ units, 24 SKUs), developing the brand’s core storytelling and premium positioning, building a pricing architecture with bundles and premium offers, designing packaging systems to optimize margin, logistics, and perceived value, and managing ongoing digital acquisition campaigns (Meta Ads). Transitioned the brand from a pure DTC model to a hybrid DTC + B2B corporate model.

Commercial Director & Producer at Independent / Agency Collaborations

January 1, 2006 - Present

Directed advertising campaigns and brand content in collaboration with leading agencies and national brands. Led multidisciplinary creative teams (5–25 people) from concept to delivery; managed production budgets up to $35K+ per project; developed narrative concepts aligned with brand strategy and commercial objectives; partnered closely with agency teams and clients to bring ideas from concept to final delivery.

Author & Creator at RESET

January 1, 2025 - Present

Designed and launched a performance-focused editorial product combining writing, branding, and digital marketing strategy. Scope included concept development, writing, and visual identity; website creation and digital funnel architecture; development of the brand ecosystem and launch strategy. Also produced and financed an independent feature-length film project, managing the full lifecycle from development to production.