A results-driven Account Manager and Senior Project Manager with a Master’s in International Business and a track record of elevating global icons like Van Cleef & Arpels and the Accor Group. I specialize in bridging the gap between high-level brand strategy and meticulous execution, managing multi-disciplinary projects across the F&B, Hospitality, and Luxury sectors. From optimizing the IKEA Family loyalty program to leading multi-country CRM plans for Nissan Europe, I thrive on turning complex data into seamless customer experiences that drive long-term partnership growth…

margot

A results-driven Account Manager and Senior Project Manager with a Master’s in International Business and a track record of elevating global icons like Van Cleef & Arpels and the Accor Group. I specialize in bridging the gap between high-level brand strategy and meticulous execution, managing multi-disciplinary projects across the F&B, Hospitality, and Luxury sectors. From optimizing the IKEA Family loyalty program to leading multi-country CRM plans for Nissan Europe, I thrive on turning complex data into seamless customer experiences that drive long-term partnership growth…

Available to hire

A results-driven Account Manager and Senior Project Manager with a Master’s in International Business and a track record of elevating global icons like Van Cleef & Arpels and the Accor Group. I specialize in bridging the gap between high-level brand strategy and meticulous execution, managing multi-disciplinary projects across the F&B, Hospitality, and Luxury sectors. From optimizing the IKEA Family loyalty program to leading multi-country CRM plans for Nissan Europe, I thrive on turning complex data into seamless customer experiences that drive long-term partnership growth

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Skills

Work Experience

Senior CRM Project Manager at BETC FullSix
May 1, 2021 - February 1, 2023
Management of various CRM projects (CRM campaigns, lifecycle creation, loyalty program development). Managed eCRM communication plans and developed recruitment and retention strategies. Improved user experience on mobile applications and account creation. Database management. Clients included Van Cleef & Arpels, Thierry Mugler, Royal Canin, RATP, Lacoste.
Senior CRM Project Manager at Wunderman Thompson
April 1, 2023 - December 1, 2023
Management of various CRM projects (reactivation campaigns, welcome packs, profile identification and completion). Updated triggers in line with global guidelines. Development of in-store activations for the IKEA Family loyalty program.
Account Manager at Purple Asia
March 1, 2025 - Present
Lead key client relationships, ensuring satisfaction, retention, and long-term partnership growth. Develop and implement strategic account plans, identifying upsell and cross-sell opportunities. Manage multi-discipline F&B, Hospitality and Real Estate projects, ensuring on-time and on-budget delivery. Clients include Accor Group, Four Seasons Tower Bridge, Philippe Starck, Pommery.
Junior CRM Project Manager at Publicis Groupe
February 1, 2019 - April 1, 2021
Definition of dedicated multi-country CRM plans by client type and behaviour (Emailing, Direct mailing, SMS). Management of communication plans in accordance with the schedule: creative brief, targeting, creation of broadcasters, proofs, and reports. Client: Louis Vuitton (example placeholder if applicable).

Education

Master in Economics and Big Data at Aix-Marseille Université
January 1, 2013 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Travel & Hospitality

Skills