Masha Diana
Hello, I am Masha Diana, a fashion designer with over a decade of experience across womenswear and kidswear, blending strategic vision with aesthetic sensibility and strong market orientation.
About
Hello, I am Masha Diana, a fashion designer with over a decade of experience across womenswear and kidswear, blending strategic vision with aesthetic sensibility and strong market orientation. I lead end-to-end collection development from concept research to final prototyping while ensuring alignment with brand identity and commercial goals. I thrive on cross-functional collaboration across design, production, and marketing teams and am passionate about creating emotionally resonant products through a humanistic, design-led approach.
- 15 years' experience
- Joined January 2026
Skills· 12
Languages
- ItalianFluent
- EnglishAdvanced
- Spanish; CastilianBeginner
Industry experience
- Retail
- Manufacturing
- Media & Entertainment
- Professional Services
- Other
Work experience· 11 roles
Designed and developed an Accessories Capsule Collection presented at the Lineapelle trade fair – Rho Fiera Milano (February 2023).
Led full creative development for girls wear collections (9-24 months, 3-7 years, 8-16 years); ideation and development of moodboards; strategic material, color palettes, and decorative accessories; fashion illustrations, technical drawings, graphics, and detailed tech packs; collaboration with product team; presentation of collections to sales teams; art direction and supervision of photo shoots for lookbook production.
Led full creative development for girlswear collections (9–24 months, 3–7 years, 8–16 years). Ideation and development of moodboards, material and color palettes, decorative accessories; fashion illustrations, technical drawings, graphics, and tech packs. Participated in international fairs, trend research trips; coordinated with product team; presented collections to sales team; analyzed market potential; monitored budgets; art-directed photo shoots for lookbooks.
Education· 8
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