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Hello, I am Masha Diana, a fashion designer with over a decade of experience across womenswear and kidswear, blending strategic vision with aesthetic sensibility and strong market orientation. I lead end-to-end collection development from concept research to final prototyping while ensuring alignment with brand identity and commercial goals. I thrive on cross-functional collaboration across design, production, and marketing teams and am passionate about creating emotionally resonant products through a humanistic, design-led approach.…Hello, I am Masha Diana, a fashion designer with over a decade of experience across womenswear and kidswear, blending strategic vision with aesthetic sensibility and strong market orientation. I lead end-to-end collection development from concept research to final prototyping while ensuring alignment with brand identity and commercial goals. I thrive on cross-functional collaboration across design, production, and marketing teams and am passionate about creating emotionally resonant products through a humanistic, design-led approach.

Masha Diana

Designer, Creative Director, Art Director, +1

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Hello, I am Masha Diana, a fashion designer with over a decade of experience across womenswear and kidswear, blending strategic vision with aesthetic sensibility and strong market orientation. I lead end-to-end collection development from concept research to final prototyping while ensuring alignment with brand identity and commercial goals. I thrive on cross-functional collaboration across design, production, and marketing teams and am passionate about creating emotionally resonant products through a humanistic, design-led approach.…Hello, I am Masha Diana, a fashion designer with over a decade of experience across womenswear and kidswear, blending strategic vision with aesthetic sensibility and strong market orientation. I lead end-to-end collection development from concept research to final prototyping while ensuring alignment with brand identity and commercial goals. I thrive on cross-functional collaboration across design, production, and marketing teams and am passionate about creating emotionally resonant products through a humanistic, design-led approach.

Available to hire

Hello, I am Masha Diana, a fashion designer with over a decade of experience across womenswear and kidswear, blending strategic vision with aesthetic sensibility and strong market orientation. I lead end-to-end collection development from concept research to final prototyping while ensuring alignment with brand identity and commercial goals. I thrive on cross-functional collaboration across design, production, and marketing teams and am passionate about creating emotionally resonant products through a humanistic, design-led approach.

Skills

Adobe Illustrator

Adobe Photoshop

Editorial Illustration

Fashion Design

Fashion Illustration

Experience Level

Adobe Illustrator

Expert

Adobe Photoshop

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Freelance Fashion Kidswear Designer at Iceberg (Gilmar/Zero&Company Srl)

January 1, 2023 - Present

Led full creative development for girlswear collections (9–24 months, 3–7 years, 8–16 years). Ideation and development of moodboards, material and color palettes, decorative accessories; fashion illustrations, technical drawings, graphics, and tech packs. Participated in international fairs, trend research trips; coordinated with product team; presented collections to sales team; analyzed market potential; monitored budgets; art-directed photo shoots for lookbooks.

Freelance Fashion Designer at OPP-Oicine Preziose Partenopee

January 1, 2022 - Present

Freelance Fashion Designer at Pinko x Pinko Up (Manifatture Daddato Spa)

January 1, 2020 - December 31, 2022

Designed and developed an Accessories Capsule Collection presented at Lineapelle trade fair – Rho Fiera Milano, February 2023.

Freelance Fashion Designer at NBTS- NeverBeTheSame

January 1, 2012 - December 31, 2018

Freelance fashion designer for NBTS; collaborated on girls’ collections and related projects with brands including Fornarina Kids, Fun&Fun, She.ver, and Marc Ellis NY.

Stagista at Piero Guidi/p.g.h spa

January 1, 2012 - December 31, 2012

Focused on creative research and development in leather goods; learned prototyping and pattern-making techniques.

Stagista at Nuova Varriale srl

January 1, 2012 - December 31, 2012

Led the research and development of the full creative and design process for Girls’ collections across all age ranges; responsible for the research and development of the full creative and design process for the Girls’ collections – Marc Ellis NY brand; Junior Designer for the Girls line – She.ver brand; Creative Coordinator for the Marc Ellis NY Women’s Outerwear line.

Freelance Fashion Designer at Iceberg (Gilmar/Zero&Company Srl)

January 1, 2023 - Present

Led full creative development for girls wear collections (9-24 months, 3-7 years, 8-16 years); ideation and development of moodboards; strategic material, color palettes, and decorative accessories; fashion illustrations, technical drawings, graphics, and detailed tech packs; collaboration with product team; presentation of collections to sales teams; art direction and supervision of photo shoots for lookbook production.

Freelance Fashion Designer at Pinko x Pinko Up (Manifatture Daddato Spa)

February 1, 2023 - February 28, 2023

Designed and developed an Accessories Capsule Collection presented at the Lineapelle trade fair – Rho Fiera Milano (February 2023).

Freelance Fashion Designer at NBTS- NeverBeTheSame

January 1, 2019 - December 31, 2020

Freelance fashion designer contributing to brand projects across Girls’ and Women’s lines.

Freelance Fashion Designer at Fornarina Kids

January 1, 2019 - December 31, 2020

Group Catapano brands (Fun&Fun, She.ver, Marc Ellis NY) – Women’s and Kids’ fashion design support (on-site).

Stagista at Piero Guidi / p.g.h spa

January 1, 2011 - December 31, 2011

Focused on creative research and development in leather goods; learned prototyping and pattern-making techniques.