I’m a brand and strategy professional with cross-functional experience spanning strategy consulting, business development, identifying bottlenecks, market research, and go-to-market execution. I’ve led brand repositioning and value-creation initiatives across real estate, consumer goods, and luxury contexts, working with international teams and multi-market growth programs. I’m fluent in English, Chinese, and Persian, and I’m actively improving my professional German to collaborate effectively in EU markets. With an MBA in International Marketing and hands-on experience building brands from concept to market, over two years of mentorship by a senior consultant with extensive McKinsey experience, honing practical skills in strategy, market analysis, and business development, I blend data-driven insights with creative storytelling to drive growth, optimize operations, and deliver investor-ready recommendations for new ventures and scale-ups.

Miley Azali

I’m a brand and strategy professional with cross-functional experience spanning strategy consulting, business development, identifying bottlenecks, market research, and go-to-market execution. I’ve led brand repositioning and value-creation initiatives across real estate, consumer goods, and luxury contexts, working with international teams and multi-market growth programs. I’m fluent in English, Chinese, and Persian, and I’m actively improving my professional German to collaborate effectively in EU markets. With an MBA in International Marketing and hands-on experience building brands from concept to market, over two years of mentorship by a senior consultant with extensive McKinsey experience, honing practical skills in strategy, market analysis, and business development, I blend data-driven insights with creative storytelling to drive growth, optimize operations, and deliver investor-ready recommendations for new ventures and scale-ups.

Available to hire

I’m a brand and strategy professional with cross-functional experience spanning strategy consulting, business development, identifying bottlenecks, market research, and go-to-market execution. I’ve led brand repositioning and value-creation initiatives across real estate, consumer goods, and luxury contexts, working with international teams and multi-market growth programs. I’m fluent in English, Chinese, and Persian, and I’m actively improving my professional German to collaborate effectively in EU markets.

With an MBA in International Marketing and hands-on experience building brands from concept to market, over two years of mentorship by a senior consultant with extensive McKinsey experience, honing practical skills in strategy, market analysis, and business development, I blend data-driven insights with creative storytelling to drive growth, optimize operations, and deliver investor-ready recommendations for new ventures and scale-ups.

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Language

English
Fluent
German
Advanced
Chinese
Advanced
Persian
Fluent

Work Experience

Asset Manager at VTH Asset Management GmbH
May 1, 2023 - September 1, 2025
Managed a portfolio of 6 investment assets, supporting value creation through asset positioning and performance optimization initiatives. Led brand and market repositioning of a foundation-owned real estate asset, increasing market visibility and inbound interest. Prepared annual business plans, operating cost forecasts, and financial reports to support data-driven decisions and invoicing. Led cross-functional projects across maintenance, renovations, and asset improvements, coordinating external stakeholders to enhance asset quality.
Strategy Consultant (Business Intelligence & Market Research) at Independent Projects & Mentorship
January 1, 2023 - Present
Mentorship by a Senior Ex-Consultant at McKinsey & Company. Developed investor-ready PowerPoint decks translating market research and feasibility analyses into actionable recommendations for business optimization and new venture development. Conducted market research and competitive analysis to identify business opportunities. Analyzed international legal frameworks and regulatory requirements to support business development and expansion strategies across multiple markets. Developed actionable business intelligence reports and provided data-driven consulting recommendations to optimize operations, marketing strategy, and growth initiatives.
Founder & Director at Virgo Serenity Luxury Fragrance
December 1, 2019 - September 1, 2021
Led full brand development, including strategy, identity system, and customer journey mapping. Managed CRM, customer tracking, and pipeline monitoring to support lead conversion and retention. Achieved 45% customer retention through consistent, insight-led brand experience. Oversaw content, product presentation, copywriting, and operational brand execution, including budget management (business model awareness + GTM alignment).
Brand Developer at Beijing Brand Developer (Freelancer)
December 1, 2019 - September 1, 2021
Developed two brands from concept to market launch, defining strategic positioning, target segments, value propositions, and GTM execution. Conducted audience research and competitive analysis to inform brand architecture. Created brand frameworks and communication guidelines to support GTM execution.
Consultant - Internship at Shanghai E-One Advertising Co.
July 1, 2018 - July 1, 2019
Supported project management, client alignment, and development of creative concepts. Contributed to design solutions for trade show booths and brand presentations. Ensured quality, timing, and customer satisfaction throughout project delivery.

Education

MBA in International Marketing at UCAM - Universidad Católica San Antonio de Murcia - EUBS Munich
October 1, 2022 - May 1, 2024
Master of Fashion & Luxury Business at UCAM - Universidad Católica San Antonio de Murcia - EUBS Barcelona
October 1, 2021 - July 1, 2023
Chinese Language Studies at UIBE - University of International Business and Economics - Beijing
September 1, 2018 - July 1, 2020
Bachelor in Architecture & Interior Design at CAFA - Central Academy of Fine Arts - Beijing
September 1, 2013 - July 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Professional Services, Real Estate & Construction, Media & Entertainment, Retail