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I help people break the patterns that impact their health, fitness, happiness, and productivity. I bring an applied psychology and movement science background to coaching, and I design practical programs grounded in behavior change to help clients build lasting progress. I'm ADHD myself and built this coaching practice to help people like me, turning busy brains into focused, sustainable improvements in health, performance, and everyday life.…I help people break the patterns that impact their health, fitness, happiness, and productivity. I bring an applied psychology and movement science background to coaching, and I design practical programs grounded in behavior change to help clients build lasting progress. I'm ADHD myself and built this coaching practice to help people like me, turning busy brains into focused, sustainable improvements in health, performance, and everyday life.

Matt Bell

Content Creator, Video Editor, Copywriter, +2

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I help people break the patterns that impact their health, fitness, happiness, and productivity. I bring an applied psychology and movement science background to coaching, and I design practical programs grounded in behavior change to help clients build lasting progress. I'm ADHD myself and built this coaching practice to help people like me, turning busy brains into focused, sustainable improvements in health, performance, and everyday life.…I help people break the patterns that impact their health, fitness, happiness, and productivity. I bring an applied psychology and movement science background to coaching, and I design practical programs grounded in behavior change to help clients build lasting progress. I'm ADHD myself and built this coaching practice to help people like me, turning busy brains into focused, sustainable improvements in health, performance, and everyday life.

Available to hire

I help people break the patterns that impact their health, fitness, happiness, and productivity. I bring an applied psychology and movement science background to coaching, and I design practical programs grounded in behavior change to help clients build lasting progress.
I’m ADHD myself and built this coaching practice to help people like me, turning busy brains into focused, sustainable improvements in health, performance, and everyday life.

Skills

Copywriting

Brand Identity

Experience Level

Copywriting

Expert

Brand Identity

Expert

Language

English

Fluent

Irish

Fluent

German

Advanced

Vietnamese

Beginner

Work Experience

Marketing Manager (& More) at Lifting & Laughing

November 1, 2023 - April 1, 2026

In-person as Sales and Marketing Manager, then fully remote for the last year and a half. Hired into one role, I expanded responsibilities across sales, social media strategy, content creation, video editing, graphic design, and ad campaigns. Scripted, shot, edited, and launched Meta ads; managed CRM workflows in GoHighLevel; set up email funnels and automated follow-ups; maintained website and digital infrastructure. Completed sales and business mentorship programmes with TwoBrain and Fitness Business Profits, applying their frameworks to L&L’s operations.

Founder, Coach & Content Creator at Matt Bell Fitness

January 1, 2020 - Present

Online health, fitness, and lifestyle coaching for people with busy or overwhelmed brains, built from personal experience with ADHD. Developed a coaching approach grounded in applied psychology, movement science, and behavior change. Ongoing script writing across formats (short-form educational video, ads, live facilitation, long-form talks). Produce and edit all video content in CapCut and DaVinci Resolve (including Fusion compositing); run full content strategy across Instagram, Facebook, and TikTok with self-produced assets.

Lead Marketer at Bitcove

March 1, 2020 - April 1, 2023

Irish cryptocurrency and digital assets platform. Led all marketing strategy across owned media, PR, paid advertising and events. Grew social following significantly (Instagram +400%, Twitter +100%, Facebook +100%). Ran traditional media campaigns securing coverage in national/local publications; produced a national radio ad campaign increasing customer acquisition. Created all graphic design and managed brand identity; authored accessible content on Bitcoin and blockchain; secured RTÉ documentary feature, national speaking engagements, and moderated a public debate at a blockchain event. Active investor with working knowledge of Bitcoin, Web3, and global markets.