Matthew Crasner

Effectively project managed the establishment, strategy and identity building for a software startup, delivering end-to-end branding from visual identity to digital and social marketing strategy, business development and creative direction. Increased sales by around 25% and improved CTR through email campaigns. Identified opportunities to lift conversion rates by over 2% via organic content marketing and audience engagement. Lead photo and video work featured on national news broadcasts in the sport sector. Recruited, hired and developed a team of freelance professionals delivering high-quality content. Streamlined client workflows with Trello and Microsoft Teams, improving communication and reducing turnaround times. Managed multi-platform content calendars (Metricool, Planoly, Hootsuite, Meta Business Suite) ensuring consistent publishing and data-driven optimization. Collaborated with Salesforce to improve lead tracking, content effectiveness, and UX on websites and social channels.