Available to hire
Senior Copywriter and Digital Marketer with 10+ years of experience creating brand narratives across channels. Skilled in strategy, discovery calls, content planning, SEO/UX website content, and producing high-performing copy for web, email, ads, social media, and video scripts.
Known for clear creative briefs, collaborative team dynamics, and driving measurable ROI post-campaign. Handles lead ideation, wireframes and scopes, and supports digital product development while maintaining consistent brand voice in both B2B and B2C contexts.
Experience Level
Language
English
Fluent
French
Fluent
Work Experience
Marketing Director at Yellow Pages Montréal, QC
January 1, 2016 - January 1, 2020Managed overall brand strategy and marketing campaigns; completed post-mortems to measure ROI. Built long-term content strategy to boost user engagement and drive SEO. Created and maintained cohesive brand narrative across channels. Built and led omnichannel initiatives integrating social media, community engagement, and media. Conducted discovery calls with clients to outline business goals and led ideation and development of project concepts, wireframes, scopes, and timelines.
Produced creative briefs using copywriting skills to communicate creative strategy to designers. Researched and supported development of new digital products to expand/improve creative services offering. Developed effective website content using SEO and UX best practices. Produced engaging social media content across multiple platforms and developed video scripts, collaborating with external video production teams. Produced print ad and brochure/catalog copy.
Created and maintained voice and identity for mult
Senior Copywriter at Médisca Pharmaceuticals Montréal, QC
January 1, 2015 - January 1, 2016Marketing Manager / Senior Copywriter at Intercash Montréal, QC
January 1, 2012 - January 1, 2016Produced articles and blogs on a weekly basis. Responsible for creation of website copy. Conceptualized and scripted television and radio advertising campaigns. Produced copy for social media presence (Facebook, Twitter, Google+, etc.). Conceived and executed marketing emails (offer-related and content-only).
Education
D.E.C., Arts and Culture at Dawson College
January 1, 2000 - January 1, 2006BA, English: Culture & Media at Bishop’s University
January 1, 2003 - January 1, 2006Media (field unspecified) at Capital Media
January 1, 2012 - January 1, 2015Qualifications
Industry Experience
Education, Media & Entertainment, Healthcare, Professional Services
Experience Level
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