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I’m Mabel Dilliway, a graphic designer and brand specialist with a BA in Graphic Design Communication from UAL Chelsea College of Arts. I focus on building clear, engaging brand identities and translating them into practical, on-the-ground design—covering everything from brand guidelines and presentation templates to icons, illustrations, and brochures.…

Mabel Dilliway

Graphic Designer, Brand Designer, Illustrator, +3

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I’m Mabel Dilliway, a graphic designer and brand specialist with a BA in Graphic Design Communication from UAL Chelsea College of Arts. I focus on building clear, engaging brand identities and translating them into practical, on-the-ground design—covering everything from brand guidelines and presentation templates to icons, illustrations, and brochures.…

Available to hire

I’m Mabel Dilliway, a graphic designer and brand specialist with a BA in Graphic Design Communication from UAL Chelsea College of Arts. I focus on building clear, engaging brand identities and translating them into practical, on-the-ground design—covering everything from brand guidelines and presentation templates to icons, illustrations, and brochures.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Brand Designer (Perm) at WHAM

July 1, 2024 - Present

Worked as a brand designer in a permanent role supporting brand identity and related design outputs.

Brand & Marketing Designer (in-house) at Asda (brand and marketing team)

October 1, 2023 - December 31, 2023

Worked in-house on campaigns and assets for print, web, email, and other marketing materials. Created in-store signage, brochures, posters, and print assets for multiple departments. Also produced manual and presentation design work for Adidas Lawless and supported broader brand delivery across touchpoints.

Full brand identity support and studio projects at Fellow Studio (internship role)

April 1, 2023 - June 30, 2023

Designed full brand identity for a US-based med/tech company and supported design across studio projects, including website, presentation, and campaign design.

Brand Identity Designer at Fellow Studio

April 1, 2023 - March 31, 2023

Worked on full brand identity for a US-based med/tech company and supported studio projects across brand, website, presentation, and campaign design.

Brand & Marketing Designer at Asda (in-house)

April 1, 2023 - March 31, 2024

Worked primarily with a large fashion-retail client to implement a new brand identity across in-store and online touchpoints. Created brand guidelines and implemented the identity across marketing and pitch materials including presentation templates, icons, illustrations, brand imagery, and brochure design. Took maternity leave from April to July 2024. Also created simple tutorial videos to help users manage presentation templates.

Graphic Design Intern (Prop Design for Film Making) at Forpeople

February 1, 2023 - June 30, 2023

Internship supporting graphic design and related production tasks for film-making contexts.

Graphic Design Intern at IAM London (internship role)

January 1, 2023 - March 31, 2023

Worked across various brand identity projects, including website, presentation, and campaign design, supporting clients across real estate and hospitality.

Primarily fashion-retail brand identity implementation (in-house) at Fashion-retail client (largest client)

January 1, 2023 - July 31, 2024

Primarily worked with a major fashion-retail client to implement a new brand identity across many touchpoints, including in-store and online. Created brand guidelines, and later implemented the identity across a range of marketing and pitch materials such as presentation templates, icon design, illustration, brand imagery, and brochure design. Also produced simple tutorial videos to help users manage presentation templates.

Design role (in-house) at Uber Eats (in-house)

January 1, 2023 - March 31, 2023

Created a large suite of assets for use across app and print campaigns for Uber Eats, supporting consistent brand communication across multiple channels.

In-house Designer (Brand & Marketing Team) at Asda (in-house)

November 1, 2022 - December 31, 2023

Created campaigns and assets for print, web, email, and other marketing materials. Produced a large suite of assets for app and print campaigns for Uber Eats (October 2023), created seasonal social media posts across different dating and friendship apps (October 2023), and developed illustration/icon suites for social platforms. Produced in-store signage, brochures, posters, and other print materials for various departments.

Graphic Design (concept and brand communication work) at Various clients (incl. Coca-Cola)

April 1, 2022 - July 31, 2022

Concept design for The Coca-Cola Company’s North American recruitment campaign across identity, digital, and environment. Also delivered brand communication projects spanning web, campaign, and presentation design across sports, entertainment, hospitality, and retail.

Brand identity + app design at Various clients (incl. Pure Planet, Blake’s Hotel, Dante Rovello, VirCru)

June 1, 2019 - March 31, 2021

Brand identity work and app design for clients including Pure Planet, Blake’s Hotel, Dante Rovello, and VirCru, plus strategy and visualisation for a communication project with Dr. Martens.

Designer (Brand Identity & Communications)

June 1, 2019 - March 31, 2021

Worked on brand identity work and app design for clients including Pure Planet, Blake’s Hotel, Dante Rovello, and VirCru. Supported strategy and visualisation for a communication project with Doc Marten. Developed brand identity for clients such as United Airlines, The Design Museum, and Aegean Airlines, including brand implementation, guidelines, and artworking. Also worked on international branding projects across beauty, health, and fitness industries.

Brand identity (implementation and guidelines) at Various clients (incl. United Airlines, The Design Museum, Aegean Airlines)

January 1, 2019 - May 31, 2019

Delivered brand identity work including implementation, brand guidelines, and artworking for clients such as United Airlines, The Design Museum, and Aegean Airlines.

Brand identity / artworking / research at Various clients (incl. Coca-Cola, The Soap Co., IHG)

July 1, 2018 - September 30, 2018

Worked on live branding projects across hospitality and leisure, researching customer profiles. Also completed brand identity work and artworking for clients including Coca-Cola, The Soap Co., and IHG.

Digital and physical prop-making (film workshop experience) at Various (workshop)

February 1, 2018 - July 31, 2018

Physical prop-making including cutting, sticking, gluing, ripping, perforating, and covering items for special effects work. Also completed digital design using Photoshop, InDesign, and Illustrator.

Graphic Design Intern at IAM London

July 1, 2017 - July 31, 2017

Graphic design internship providing support across design projects.

Freelance Graphic Designer at Checkland Kindleysides

July 1, 2017 - Present

Provided freelance graphic design support across client projects, including brand and marketing design needs.

Forpeople Graphic Design Intern at Forpeople

February 1, 2017 - May 31, 2017

Internship supporting graphic design for film-making-related creative work.

Brand communication / live branding support at Various clients (hospitality & leisure)

July 1, 2016 - September 30, 2016

Supported live branding projects across hospitality and leisure, including research for customer profiles and related design tasks.