MEGABOY
I’m Samuel Daniel Usim, a songwriter and music producer based in Lagos, Nigeria, building original records from first concept to a finished, release-ready track.
About
I’m Samuel Daniel Usim, a songwriter and music producer based in Lagos, Nigeria, building original records from first concept to a finished, release-ready track. My approach focuses on the complete record—lyrics, melody, hooks, structure, arrangement, production, and the artist’s emotional and cultural identity—so the song feels clear, memorable, and cohesive as part of a larger project.
I’ve worked as the creative director, songwriter, and producer with MEGABOY/Classic Records, developing music across Afrobeats, Afro-fusion, Highlife, Afrobeat, Afro-Amapiano, and R&B/Soul. I enjoy artist development and A&R-style project decisions, directing collaborations and sequencing so each release (including album-style projects) lands with strong narrative direction, sonic identity, and replay value.
- 3 years' experience
- Joined October 2026
Industry experience
- Media & Entertainment
Work experience
Conceptualized and developed the two-part Afrobeats album concept “The Owl” and “The Heart,” directing songwriting, arrangement, sequencing, and project cohesion. Wrote and produced material spanning Afrobeats, Afro-Amapiano, Highlife, Afrobeat, and Afro-R&B/Soul while building distinct emotional narratives, cultural references, and artist identity across the project.
Write, develop, and produce original records from concept through recording and final production. Create melodies, hooks, lyrical concepts, arrangements, and complete song structures across contemporary African genres. Lead creative direction across songwriting, production, sequencing, and overall sonic identity, collaborating with vocalists, producers, musicians, and creatives to build records around artist identity and intended audience. Apply A&R-style decision making for song selection, project direction, creative evaluation, and sequencing, while coordinating creative execution across recording, visual, and promotional stages for independent releases.
Education
Certifications and awards
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