Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a results-oriented full-stack marketer with five years of experience in brand management, campaign execution, and product launches that enhance brand awareness and drive business growth. A proactive and dynamic professional, I take ownership of marketing initiatives, ensuring strategic alignment and impactful execution. As a fast learner with a strong sense of initiative, I continuously seek opportunities to enhance my skills and deliver high-quality results within set time frames. A collaborative team player, I am passionate about marketing and dedicated to driving business growth through innovative strategies.…I'm a results-oriented full-stack marketer with five years of experience in brand management, campaign execution, and product launches that enhance brand awareness and drive business growth. A proactive and dynamic professional, I take ownership of marketing initiatives, ensuring strategic alignment and impactful execution. As a fast learner with a strong sense of initiative, I continuously seek opportunities to enhance my skills and deliver high-quality results within set time frames. A collaborative team player, I am passionate about marketing and dedicated to driving business growth through innovative strategies.

Francisca Hölzer

Social Media Manager, Content Producer, Brand Designer, +7





I'm a results-oriented full-stack marketer with five years of experience in brand management, campaign execution, and product launches that enhance brand awareness and drive business growth. A proactive and dynamic professional, I take ownership of marketing initiatives, ensuring strategic alignment and impactful execution. As a fast learner with a strong sense of initiative, I continuously seek opportunities to enhance my skills and deliver high-quality results within set time frames. A collaborative team player, I am passionate about marketing and dedicated to driving business growth through innovative strategies.…I'm a results-oriented full-stack marketer with five years of experience in brand management, campaign execution, and product launches that enhance brand awareness and drive business growth. A proactive and dynamic professional, I take ownership of marketing initiatives, ensuring strategic alignment and impactful execution. As a fast learner with a strong sense of initiative, I continuously seek opportunities to enhance my skills and deliver high-quality results within set time frames. A collaborative team player, I am passionate about marketing and dedicated to driving business growth through innovative strategies.

Available to hire

I’m a results-oriented full-stack marketer with five years of experience in brand management, campaign execution, and product launches that enhance brand awareness and drive business growth. A proactive and dynamic professional, I take ownership of marketing initiatives, ensuring strategic alignment and impactful execution.

As a fast learner with a strong sense of initiative, I continuously seek opportunities to enhance my skills and deliver high-quality results within set time frames. A collaborative team player, I am passionate about marketing and dedicated to driving business growth through innovative strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Fluent

German

Beginner

Work Experience

Digital Marketing and Social Media Manager at Private Flight

June 1, 2024 - November 21, 2025

Oversaw digital marketing and social media, developed content calendar for website, social, and cross-functional projects; implemented social media strategies boosting brand visibility with a 40% follower increase and 25% engagement rate uplift in 6 months; conducted market research; aligned messaging with CEO; designed customer and partner journeys; analyzed KPI performance to optimize content and drive ROI.

Digital Marketing and Social Media Manager at Private Flight

June 1, 2024 - November 12, 2025

Responsible for digital marketing and social media management to increase brand awareness and ROI. Created and managed a cross-functional content calendar for website updates, social media, and campaigns; aligned with the content strategy. Implemented social media strategies that boosted brand visibility, achieving a 40% increase in followers and a 25% rise in engagement across LinkedIn and Instagram within six months. Conducted regular market research to analyze trends and benchmark against competitors. Collaborated with the Chief Growth Officer and CEO to align messaging, content formats, and user experiences with journey goals. Designed and executed customer and partner journeys, ensuring optimal product delivery and identifying growth opportunities. Analyzed KPI performance to develop data-driven strategies that optimize content effectiveness and drive business objectives.

Digital Marketing and Social Media Manager at Private Flight

June 1, 2024 - Present

As a Social Media Manager, focused on increasing brand awareness and ensuring effective utilization of marketing resources to identify, capitalize and drive measurable growth and ROI, contributing to sustained business success. Created and managed content calendars for website updates, social media, and cross-functional projects aligned with content strategy. Implemented social media strategies resulting in a 40% increase in follower count and 25% rise in engagement across LinkedIn and Instagram within 6 months. Conducted market research, aligned messaging with executives, and designed customer and partner journeys targeting growth opportunities. Analyzed KPI performance and user engagement data to optimize content effectiveness and drive business objectives.

Content Marketing Manager at RETHINK Retail

May 31, 2024 - July 28, 2025

Developed and executed content creation for clients, event partners, and stakeholders within the retail and influencer community. Led social media channel development and execution ensuring audience alignment and SEO optimization. Managed and grew LinkedIn, Instagram, TikTok, Facebook, and YouTube presence, achieving a 25% increase in followers. Created targeted newsletters with strong open and click-through rates. Refined digital lead campaigns for webinars, case studies, reports to maximize engagement and conversions. Managed company website content and performance optimization. Designed and executed A/B testing to optimize user experience and conversion rates based on data-driven insights.

Content Marketing Manager at RETHINK Retail

May 1, 2024 - May 1, 2024

Led development and execution of content creation for clients, event partners, and stakeholders in the community of retailers and influencers. Managed brand presence on LinkedIn, Instagram, TikTok, Facebook, and YouTube, achieving a 25% increase in follower count. Created and analyzed targeted newsletters for diverse audiences, achieving an average open rate of 35% and a click-through rate of 10%. Refined and implemented targeted digital lead campaigns for webinars, case studies, and reports to maximize engagement and conversions. Managed and maintained the company website, ensuring up-to-date content, performance optimization, and alignment with branding and SEO strategies. Designed and executed A/B tests to optimize user experience and conversion rates.

Brand & Marketing Manager at Nolive (Actual Steve Madden Portugal)

July 31, 2023 - July 28, 2025

Owned marketing brand management for various brands including Steve Madden, Hush Puppies PT/ES, Cr7Footwear, Von Dutch, Cristina Ferreira, and Kickers. Developed and implemented marketing strategies across retail, online stores, and social media, resulting in a 20% increase in brand awareness. Managed a €100K annual marketing budget with strategic allocation. Led new product launches and built relationships with over 20 digital influencers, PR partners, and event organizers achieving an average 8% social engagement rate. Created and implemented visual merchandising strategies aligned with brand and target market. Executed high impact B2C customer acquisition campaigns across multiple channels.

Brand & Marketing Manager at Nolive (Actual Steve Madden Portugal)

July 1, 2023 - July 1, 2023

Ownership of the marketing brand management of the brands Steve Madden, Hush Puppies PT/ES, Cr7Footwear, Von Dutch, Cristina Ferreira and Kickers. Developed and implemented marketing strategies across retail, online stores, and social media, driving a 20% increase in brand awareness. Managed a €100K annual marketing budget, ensuring efficient allocation and alignment with brand identity. Launched new products and built relationships with +20 digital influencers, PR partners, and event organizers, resulting in an average engagement rate of 8% across social channels. Creating and implementing a visual merchandising strategy for the store and executing high impact B2C customer acquisition campaigns.

Graphic Designer & Social Media Manager at Catarina Martins / Bernardo M42

July 31, 2018 - July 28, 2025

Created graphic content responsible for B2B and B2C engagements. Developed social media content and managed website back-office. Provided marketing support for campaign development and planning.

Graphic Designer & Social Media Manager at Catarina Martins / Bernardo M42

July 1, 2018 - July 1, 2018

Responsible for creating graphic content for B2B and B2C. Development of content for social media. Work in the back office of the website. Marketing support on campaign development and planning.