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Portfolio: Http://mayaralafratta.com Identity systems, visual storytelling, and cultural-aesthetic research are currently my areas of interest. Viewing the design process not only as a service, but as a form of creation through empathy and discovery. My job is to bridge the mundane with the aesthetic and help translate information that can at first only be felt into information that can be seen, interacted with, and understood.…Portfolio: Http://mayaralafratta.com Identity systems, visual storytelling, and cultural-aesthetic research are currently my areas of interest. Viewing the design process not only as a service, but as a form of creation through empathy and discovery. My job is to bridge the mundane with the aesthetic and help translate information that can at first only be felt into information that can be seen, interacted with, and understood.

Mayara F. Lafratta

Brand Designer, Art Director, Creative Director, +1

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Portfolio: Http://mayaralafratta.com Identity systems, visual storytelling, and cultural-aesthetic research are currently my areas of interest. Viewing the design process not only as a service, but as a form of creation through empathy and discovery. My job is to bridge the mundane with the aesthetic and help translate information that can at first only be felt into information that can be seen, interacted with, and understood.…Portfolio: Http://mayaralafratta.com Identity systems, visual storytelling, and cultural-aesthetic research are currently my areas of interest. Viewing the design process not only as a service, but as a form of creation through empathy and discovery. My job is to bridge the mundane with the aesthetic and help translate information that can at first only be felt into information that can be seen, interacted with, and understood.

Available to hire

Portfolio: Http://mayaralafratta.com
Identity systems, visual storytelling, and cultural-aesthetic research are currently my areas of interest. Viewing the design process not only as a service, but as a form of creation through empathy and discovery. My job is to bridge the mundane with the aesthetic and help translate information that can at first only be felt into information that can be seen, interacted with, and understood.

Skills

Brand Identity

Data Visualization

Experience Level

Brand Identity

Expert

Data Visualization

Expert

Language

Portuguese

Fluent

English

Fluent

German

Advanced

Italian

Beginner

French

Beginner

Work Experience

Head of Brand & Communication (Freelance) at Artefakta Soundsystems

January 1, 2025 - Present

Leading strategic communication and coordination for an interdisciplinary project operating at the intersection of design, technology and culture. Supporting structured decision-making, external communication and long-term positioning across partners and collaborators. Managing responsibilities in a high-pressure environment requiring clarity, prioritisation and accountability.

Art Director at P.3 Agency for Communication

January 1, 2024 - December 31, 2024

Developed communication concepts and visual strategies for clients across cultural and commercial sectors. Managed projects under tight deadlines while aligning creative output with organisational goals. Collaborated with multidisciplinary teams and external stakeholders.

Freelance Designer & Branding Consultant at Self-employed

January 1, 2022 - January 1, 2025

Provided strategic communication, branding and research-driven design services to clients in the cultural, creative and economic sectors. Conducted contextual and socio-cultural research to inform communication strategies. Managed multiple projects simultaneously, ensuring structured workflows and timely delivery.

Gallery Assistant & Curatorial Support at Galerie Khoshbakht

January 1, 2023 - December 31, 2023

Supported curatorial processes, exhibition planning and stakeholder coordination. Assisted with research, archiving and communication related to exhibitions and international art fairs. Participated as an exhibitor and sales contributor at Art Cologne.