Available to hire
I’m Miguel Garrido, a Digital Marketing Manager specialized in Paid Media and traffic acquisition, with experience across agency and B2B corporate environments, focused on campaign strategy, funnel optimization and performance-driven growth.
I have a proven track record in scaling brands through Meta and Google Ads, growing Instagram accounts from 0 to 37K followers in under a year, and building CRM ecosystems managing 5,000+ clients. I am data-driven, analytical and results-oriented.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
Paid Media Specialist at CrunchEquation
November 1, 2025 - PresentPlanned, managed and optimized paid social campaigns across Meta, LinkedIn and other platforms for B2B clients including casinos, e-commerce and sports brands. Collaborated with Brand, Content and Paid Media teams to align targeting, messaging and creative strategy across campaigns. Oversaw creative performance analysis, monitoring KPIs such as CTR, CPC and conversions to improve campaign efficiency. Contributed to paid media reports and strategic planning by identifying trends, optimization opportunities and platform best practices.
Digital Marketing Manager at Venenu Agency – Communication & Marketing
October 1, 2023 - June 1, 2025Led paid media strategies across Meta and Google Ads for multiple clients, balancing brand awareness with performance and conversion goals. Designed and executed funnel-based campaign structures, guiding users from awareness to conversion and improving overall campaign effectiveness. Scaled a new brand from 0 to 37K Instagram followers in a year through a combined organic and paid approach. Worked closely with designers, videographers and marketers to deliver cohesive and performance-driven campaigns. Managed CMS platforms (WordPress, Squarespace) and supported email marketing initiatives to nurture leads and drive retention. Analyzed performance using GA4, Metricool and Meta Analytics to continuously optimize campaigns and improve ROI.
Microsoft Champion & Digital Marketing Trainee at CPCDI – Tech Distribuitor (B2B)
January 1, 2023 - April 1, 2023Developed and executed monthly and quarterly marketing plans in collaboration with Microsoft, including email and telemarketing campaigns. Coordinated with Microsoft European teams to align strategies, metrics and KPIs. Supported sales initiatives through marketing-driven campaigns, contributing to increased sales of PC bundles with Microsoft operating systems. Reported on campaign performance and sales outcomes to inform optimization decisions.
Digital Marketing Trainee at Interlusa – Manfred H. Müller & Ca. Lda. (B2B)
February 1, 2022 - May 1, 2022Managed and qualified a CRM database of 5,000+ clients and 3,000 leads using email marketing, SMS and telemarketing strategies. Optimized ActiveCampaign automations to improve lead qualification and conversion rates. Supported in-store sales initiatives through direct customer engagement and targeted campaigns.
Marketing Intern at Surfrider Foundation Europe – NGO
January 1, 2021 - July 1, 2021Supported marketing strategy planning and execution. Monitored analytics and key performance metrics.
Education
Executive Postgraduate Program - Event Management at IPAM Porto - Marketing Business School
September 1, 2026 - January 13, 2026Executive Postgraduate Program – Specialisation in Traffic Acquisition & Management at IPAM Porto - Marketing Business School
May 1, 2025 - January 13, 2026Executive Postgraduate Program – Specialisation in Digital Marketing at IPAM Porto - Marketing Business School
July 1, 2022 - January 13, 2026B.A. in Marketing Management at IPAM Porto - Marketing Business School
July 1, 2021 - January 13, 2026Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services, Gaming
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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