Hi, I’m Mahfuz Hasan. I’m a performance-driven digital marketing and media specialist with 9.5 years of experience building full-funnel strategies, driving e-commerce growth, and turning platform analytics into profitable business outcomes. I have managed digital ad budgets exceeding $6M and executed optimized conversion strategies across Google, Meta, and Alibaba retail ecosystems. I’m HubSpot-certified and skilled at translating GA4 data into actionable growth insights. I’m excited to bring global digital execution expertise to an agile role within the Finnish agency ecosystem. Hello! I’m passionate about leveraging data-driven marketing to scale brands and deliver measurable results. I value collaboration, continuous learning, and applying hands-on optimization to drive ROI while maintaining a customer-centric approach.

Hi, I’m Mahfuz Hasan. I’m a performance-driven digital marketing and media specialist with 9.5 years of experience building full-funnel strategies, driving e-commerce growth, and turning platform analytics into profitable business outcomes. I have managed digital ad budgets exceeding $6M and executed optimized conversion strategies across Google, Meta, and Alibaba retail ecosystems. I’m HubSpot-certified and skilled at translating GA4 data into actionable growth insights. I’m excited to bring global digital execution expertise to an agile role within the Finnish agency ecosystem. Hello! I’m passionate about leveraging data-driven marketing to scale brands and deliver measurable results. I value collaboration, continuous learning, and applying hands-on optimization to drive ROI while maintaining a customer-centric approach.

Available to hire

Hi, I’m Mahfuz Hasan. I’m a performance-driven digital marketing and media specialist with 9.5 years of experience building full-funnel strategies, driving e-commerce growth, and turning platform analytics into profitable business outcomes. I have managed digital ad budgets exceeding $6M and executed optimized conversion strategies across Google, Meta, and Alibaba retail ecosystems. I’m HubSpot-certified and skilled at translating GA4 data into actionable growth insights. I’m excited to bring global digital execution expertise to an agile role within the Finnish agency ecosystem.

Hello! I’m passionate about leveraging data-driven marketing to scale brands and deliver measurable results. I value collaboration, continuous learning, and applying hands-on optimization to drive ROI while maintaining a customer-centric approach.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Assistant Manager, Media & Digital Operations at SMC Enterprise Ltd.
November 1, 2018 - September 1, 2025
Digital Growth: Achieved 200% growth in the media division by shifting traditional budgets into high-performing digital channels. Performance Marketing: Setup, budget allocation, and optimization of digital performance campaigns across retail media ecosystems (Daraz/Alibaba, Foodpanda) to maximize conversion. Data-Driven Insights: Used GA4 and platform metrics to run Post-Campaign Analyses (PCA), continuously improving campaign ROI and target demographic precision. Financial Impact: Delivered $3.5 million in total career savings ($384,615 driven via cost-saving initiatives) through rigorous cost-modeling and strategic vendor negotiations. Recognition: Received 10+ Digital Media Communication Awards from the Bangladesh Brand Forum.
Media Specialist & Planner (Account Lead) at Asiatic JWT
January 1, 2017 - November 1, 2018
Business Scaling: Doubled digital business and account volume within 12 months by onboarding and planning strategies for two major enterprise accounts. Campaign Operations: Supervised an agile team of 3 account specialists, ensuring seamless digital asset execution, budget optimization, and data reporting for 6+ major brand accounts.
Top of Mind Media Planner & Buyer at Top of Mind
March 1, 2009 - December 1, 2016
Budget Efficiency: Optimized media buying frameworks to reduce acquisition costs (CPRP reduction from €58.00 to €47.00), saving $500,000 across two fiscal years. Go-To-Market Execution: Launched the media strategy for a new consumer brand, successfully positioning it within the market's Top 5 brands within its first year.
Digital & Media Management Trainee at Grey Advertising Ltd.
September 1, 2007 - November 1, 2008
Generated competitor media analytics to back senior campaign strategies and coordinated day-to-day digital media bookings.

Education

Bachelor of Hospitality Management at Lab University of Applied Sciences, Finland
August 1, 2025 - June 23, 2026
Master of Business Administration (MBA), Marketing at American International University, Bangladesh
July 1, 2011 - June 30, 2014

Qualifications

HubSpot Certified Inbound Marketer
January 1, 2026 - June 23, 2026
Digital Media & Marketing Strategies
January 11, 2030 - June 23, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet