Mahfuz Hasan

Digital Growth: Achieved 200% growth in the media division by shifting traditional budgets into high-performing digital channels. Performance Marketing: Setup, budget allocation, and optimization of digital performance campaigns across retail media ecosystems (Daraz/Alibaba, Foodpanda) to maximize conversion. Data-Driven Insights: Used GA4 and platform metrics to run Post-Campaign Analyses (PCA), continuously improving campaign ROI and target demographic precision. Financial Impact: Delivered $3.5 million in total career savings ($384,615 driven via cost-saving initiatives) through rigorous cost-modeling and strategic vendor negotiations. Recognition: Received 10+ Digital Media Communication Awards from the Bangladesh Brand Forum.

Business Scaling: Doubled digital business and account volume within 12 months by onboarding and planning strategies for two major enterprise accounts. Campaign Operations: Supervised an agile team of 3 account specialists, ensuring seamless digital asset execution, budget optimization, and data reporting for 6+ major brand accounts.

Budget Efficiency: Optimized media buying frameworks to reduce acquisition costs (CPRP reduction from €58.00 to €47.00), saving $500,000 across two fiscal years. Go-To-Market Execution: Launched the media strategy for a new consumer brand, successfully positioning it within the market's Top 5 brands within its first year.