Available to hire
I’m a senior marketing and communications leader with over 20 years of experience partnering directly with executives and senior management to shape clear, credible, and high‑impact messaging. My background spans strategic marketing, change communications, content development, and community engagement across nonprofit, corporate, government, and consulting environments.
I’ve managed LinkedIn campaigns for Community Ventures Society and multiple clients through my consultancy, AppleCrisp Marketing Solutions, where I specialize in CEO‑level ghostwriting, thought‑leadership content, and repurposing long‑form material into engaging social formats. I bring a structured, strategic approach to content calendars, launch planning, and audience engagement, with a strong ability to translate complex ideas into compelling narratives for B2B audiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
French
Beginner
Hebrew (modern)
Beginner
Work Experience
Consultant at Apple Crisp Marketing Solutions
October 1, 2009 - PresentEstablished community engagement strategies for businesses to gain community awareness and support; developed marketing and communications programs for sectors including industrial services, health & wellness, food, beverage, and travel. Served as Communications lead for Change Management team at Koch Enterprises and led communications across departments to ensure consistent messaging across channels. Advised Silicon Valley Bank on revamping change-management templates and processes, improving tracking and knowledge sharing across the organization.
Director of Communications at Community Ventures Society (CVS)
November 1, 2017 - September 1, 2025Led transformation across CVS by developing two strategic plans and acting as Change Lead on a major technology change; raised CVS profile with local businesses, attracted donors and increased stakeholder engagement; secured Tri-Cities Chamber of Commerce Nonprofit of the Year 2022; initiated grant applications and strategic briefing documents for senior officials on provincial and federal levels; collaborated with Port Moody Station Museum, Inclusion BC and BC Self Advocacy Foundation to launch an Inclusion exhibit attracting over 3,000 visitors.
Educator at VanWest College
March 1, 2023 - June 30, 2023Facilitated and led a Marketing Research class for the Marketing Diploma; delivered lectures, marked assignments, and provided one-on-one support to help students complete the course successfully.
Educator at Professional Academy Cambridge
November 1, 2011 - November 1, 2021Developed participants through ISM and CIM courses; covered topics such as Marketing Research, Consumer Behaviour, and Marketing Essentials; catered to individual needs, matched learning styles, and managed workshops and online classes for 12–15 participants; ensured adherence to institutional standards and guidelines.
Market Research Manager at HSBC Bank International Limited
January 1, 2009 - August 31, 2009Developed a market research plan and budget; communicated data to senior leadership, improving internal and external communications and expatriate customer satisfaction. Created Expats Explorer 2009, a large expatriate survey identifying insights and positioning HSBC as an expert on expats, contributing to enhanced service and marketing strategies.
Assistant Marketing Manager at RBC Wealth Management
August 1, 2006 - December 31, 2008Developed marketing materials and training for the overall banking line; collaborated with international Private Banking teams; integrated customer insights into internal and external marketing communications and literature.
Account Manager at DuPont Canada Inc.
May 1, 2001 - February 1, 2006Account Manager for DuPont Personal Protection; delivered CAD 6M in annual revenue from a B2B and B2C customer base; worked across stakeholder groups to develop a new product category for high-value agriculture; conducted field trials with 30 farmers to implement improvements and promote the product, including an irrigation system that saved costs and improved environmental impact.
Volunteer Executive Board Member at Nestor Elementary School PAC
September 1, 2025 - PresentVolunteer executive board member supporting school activities and fundraising; engages with families and community to advance school projects.
Board Member, Director at Burquest Jewish Community Association
March 1, 2022 - PresentBoard member and director contributing to governance and community programs in Coquitlam, BC.
Education
Master's Degree, Strategic Marketing (MSc, Marketing, Distinction) at University of Winchester
January 11, 2030 - March 20, 2026Professional Post Graduate Diploma of Marketing, Masters‑level Chartered Institute of Marketing (CIM) at Chartered Institute of Marketing (CIM)
January 11, 2030 - March 20, 2026Bachelor of Business Administration (BBA, Hons.), Marketing at Wilfrid Laurier University
January 1, 2001 - March 20, 2026Masters Degree, Strategic Marketing (MSc, Marketing, Distinction) at University of Winchester, Winchester, United Kingdom
January 11, 2030 - January 1, 2024Professional Post Graduate Diploma of Marketing, Masters-level CIM at Chartered Institute of Marketing (CIM), United Kingdom
January 11, 2030 - January 1, 2011Bachelor of Business Administration (B.B.A., Hons.), Marketing at Wilfrid Laurier University, Waterloo, Canada
January 11, 2030 - January 1, 2001Qualifications
Six Sigma Certified Professional
January 11, 2030 - March 20, 2026Chartered Institute of Marketing (CIM) Certification
January 11, 2030 - March 20, 2026Prosci Change Management Practitioner
January 11, 2030 - March 20, 2026Six Sigma Certified
January 11, 2030 - March 20, 2026Industry Experience
Government, Non-Profit Organization, Education, Professional Services, Other, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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