Leanna Brouse

Led concept development, trend forecasting, and product lifecycle for women's handbags and small leather goods; managed development timelines, overseas production coordination, and budget adherence; collaborated with license partners to ensure brand cohesion.

Supported Senior Designer with design execution, vendor coordination, and market presentations; contributed to season direction and attended market appointments.

Designed and developed women's handbags and small leather goods (SLGs) for Lucky Brand and Vince Camuto. Analyzed fashion trends and sales reports to maintain a steady flow of new ideas. Integrated research with personal tastes to create customer-relevant products. Managed and led 3-5 designers and freelancers. Coordinated with product development and costing teams for approvals and milestones. Sourced materials based on price, quality, and aesthetics. Created sketches and CAD designs, specifying full tech packs in Adobe Illustrator. Managed product development with overseas factories and seasonal calendars. Ordered and managed showroom merchandise and samples. Partnered with sales teams during market appointments and buyer meetings. Achieved doubling of Lucky Brand unit placements by implementing a new product strategy targeting both leather and non-leather segments.